Contemporary Approaches Studying Customer Experience In Tourism Research
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Contemporary Approaches Studying Customer Experience In Tourism Research
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Author : Dhouha Jaziri
language : en
Publisher: Emerald Publishing Limited
Release Date : 2022-08-08
Contemporary Approaches Studying Customer Experience In Tourism Research written by Dhouha Jaziri and has been published by Emerald Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Brand Co Creation Tourism Research
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Author : Raouf Ahmad Rather
language : en
Publisher: CRC Press
Release Date : 2023-10-13
Brand Co Creation Tourism Research written by Raouf Ahmad Rather and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-13 with Business & Economics categories.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Contemporary Approaches Studying Customer Experience In Tourism Research
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Author : Dhouha Jaziri
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-08-08
Contemporary Approaches Studying Customer Experience In Tourism Research written by Dhouha Jaziri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Tourist Customer Service Satisfaction
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Author : Francis P. Noe
language : en
Publisher: Routledge
Release Date : 2010-10-04
Tourist Customer Service Satisfaction written by Francis P. Noe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-04 with Business & Economics categories.
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer. Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider’s role performance. The book uses encounter theory to examine the customer – provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee – centric competitive advantage in this sector can be achieved in various markets. This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Handbook Of Customer Engagement In Tourism Marketing
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Author : Raouf A. Rather
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-10-06
Handbook Of Customer Engagement In Tourism Marketing written by Raouf A. Rather and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Creating Experience Value In Tourism 2nd Edition
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Author : Nina K Prebensen
language : en
Publisher: CABI
Release Date : 2018-06-18
Creating Experience Value In Tourism 2nd Edition written by Nina K Prebensen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-18 with Business & Economics categories.
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Tourist Behaviour And The Contemporary World
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Author : Philip L. Pearce
language : en
Publisher: Channel View Publications
Release Date : 2011-10-06
Tourist Behaviour And The Contemporary World written by Philip L. Pearce and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Business & Economics categories.
This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs; affective reactions; cognitive mechanisms used to think about and understand the setting; actions undertaken and the relevant relationships which define the participants’ world. A special emphasis is placed on tourists’ stories as a pathway to access the nature of tourists’ experience. Potential research directions in the field are indicated throughout.
Supporting Environmental Stability Through Ecotourism
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Author : Abrar, Muhammad
language : en
Publisher: IGI Global
Release Date : 2024-02-23
Supporting Environmental Stability Through Ecotourism written by Abrar, Muhammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-23 with Business & Economics categories.
Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and livelihoods of residents. To address these pressing issues, Supporting Environmental Stability Through Ecotourism presents one possible solution in the form of a comprehensive book on ecotourism and sustainable tourism. It delves deep into the transformative power of ecotourism, offering insights into its economic, social, and cultural impacts. This book provides a holistic model for ecotourism adaptation and explores its potential as a sustainable alternative to traditional tourism. By examining the consumption patterns of eco-tourists and providing theoretical and literature support, this book offers valuable resources for prospective research in the field.
Tourist Experience
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Author : Richard Sharpley
language : en
Publisher: Routledge
Release Date : 2010-10-04
Tourist Experience written by Richard Sharpley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-04 with Business & Economics categories.
To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences. Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.