Contemporary Management European Edition With Redemption Card
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Contemporary Management European Edition With Redemption Card
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Author : Edgar Meyer
language : en
Publisher: McGraw-Hill Europe
Release Date : 2007-01-01
Contemporary Management European Edition With Redemption Card written by Edgar Meyer and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
Essentials Of Contemporary Management
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Author : Gareth R. Jones
language : en
Publisher:
Release Date : 2004
Essentials Of Contemporary Management written by Gareth R. Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Management categories.
Global Information Diffusion And Management In Contemporary Society
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Author : Zhang, Zuopeng (Justin)
language : en
Publisher: IGI Global
Release Date : 2018-07-13
Global Information Diffusion And Management In Contemporary Society written by Zhang, Zuopeng (Justin) and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Computers categories.
Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.
Redemption Ark
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Author : Alastair Reynolds
language : en
Publisher: Hachette UK
Release Date : 2020-04-21
Redemption Ark written by Alastair Reynolds and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Fiction categories.
In the second book of The Inhibitor Trilogy, Alastair Reynolds pushes the boundaries of science fiction and "confirms his place among the leaders of the hard-science space-opera renaissance" (Publishers Weekly). Late in the twenty-sixth century, the human race has advanced enough to accidentally trigger the Inhibitors -- alien killing machines designed to detect intelligent life and destroy it. The only hope for humanity lies in the recovery of a secret cache of doomsday weapons -- and a renegade named Clavain who is determined to find them. But other factions want the weapons for their own purposes -- and the weapons themselves have another agenda altogether . . .
Modern Marketing Communications
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Author : Frank Jefkins
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Modern Marketing Communications written by Frank Jefkins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.
Consumer Credit Fundamentals
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Author : S. Finlay
language : en
Publisher: Springer
Release Date : 2009-02-02
Consumer Credit Fundamentals written by S. Finlay and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-02 with Business & Economics categories.
Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit markets. Consumer Credit Fundamentals is the first book to provide a broad cross-disciplinary introduction to the subject. It covers the history of credit, the types of consumer credit available, how credit is granted and managed, the legal framework within which commercial lenders must operate, as well as consumer and ethical issues. A complete, well-rounded and practical introduction to consumer credit.
Strategic Retail Management And Brand Management
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Author : Doris Berger-Grabner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-10-25
Strategic Retail Management And Brand Management written by Doris Berger-Grabner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Business & Economics categories.
In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
Floral Management
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Author :
language : en
Publisher:
Release Date : 2004
Floral Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Floriculture categories.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Payment And Settlement Systems In Selected Countries
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Author :
language : en
Publisher:
Release Date : 2003
Payment And Settlement Systems In Selected Countries written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Banks and banking categories.