Contemporary Sport Marketing
DOWNLOAD eBooks
Download Contemporary Sport Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Contemporary Sport Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Contemporary Sport Marketing
DOWNLOAD eBooks
Author : James J. Zhang
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-17
Contemporary Sport Marketing written by James J. Zhang and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Sports & Recreation categories.
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Contemporary Sport Management
DOWNLOAD eBooks
Author : Paul Mark Pedersen
language : en
Publisher: Human Kinetics
Release Date : 2011
Contemporary Sport Management written by Paul Mark Pedersen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Sports & Recreation categories.
This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
Contemporary Sport Management
DOWNLOAD eBooks
Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics
Release Date : 2021-08-04
Contemporary Sport Management written by Paul M. Pedersen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-04 with Physical education and training categories.
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Global Sport Marketing
DOWNLOAD eBooks
Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2012
Global Sport Marketing written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
International Sport Marketing
DOWNLOAD eBooks
Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2019-04-05
International Sport Marketing written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-05 with Business & Economics categories.
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Sport Marketing In A Global Environment
DOWNLOAD eBooks
Author : Ruth M. Crabtree
language : en
Publisher: Routledge
Release Date : 2022-04-19
Sport Marketing In A Global Environment written by Ruth M. Crabtree and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-19 with Sports & Recreation categories.
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Sports Marketing
DOWNLOAD eBooks
Author : Larry DeGaris
language : en
Publisher: Routledge
Release Date : 2015-02-11
Sports Marketing written by Larry DeGaris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Business & Economics categories.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Contemporary Sport Management
DOWNLOAD eBooks
Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics
Release Date : 2018-05-03
Contemporary Sport Management written by Paul M. Pedersen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Business & Economics categories.
Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. One of the top-selling textbooks in the field, the fifth edition retains many of its popular learning tools for students and also offers several key additions: • Social media sidebars in every chapter prepare future sport managers to confront some of the unique challenges and opportunities of this growing phenomenon. • Professional profiles containing a biography, Q&A, and associated web study guide activity allow students to gain realistic views into the roles of sport managers. • Enhanced ancillaries include a new image bank and chapter quizzes compatible with learning management systems to further support classroom instruction and testing. • A student web study guide now contains more than 171 fully integrated activities to provide opportunities for real-world application. • A retrospective from cofounding editor Janet Parks illustrating how the outstanding roster of contributors has been a hallmark of this title from the beginning. The text also contains a variety of updated learning tools, including international sidebars with associated activities, a timeline, ethics and critical thinking sections, a running glossary, chapter objectives, end-of-chapter reviews, and references to help students stay engaged with the material and understand key concepts and terms. In addition, the web study guide (WSG) contains multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the WSG, allowing students to take advantage of the following features: • Professional profile activities encourage students to test their expectations of the challenges that sport industry professionals face on a daily basis. • Job announcement activities demonstrate the skills that prospective employers seek in particular sport settings. • Web searches point students to the vast amount of information available online. • Portfolio activities help students reflect on questions related to the critical thinking and ethics sections of each chapter. Upon completion of the activities, students will have constructed a portfolio of their reflections on issues they might face as future sport management professionals. • Learning in Action activities help students understand and apply the concepts covered in each chapter. With 20 chapters written by 44 expert contributors, Contemporary Sport Management, Fifth Edition, begins with an overview of the field and historical aspects of the industry. Next, the attributes of effective and professional sport managers and the relevance of managerial and leadership concepts applied to sport management are discussed. In part II, students learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. Part III offers information on key functional areas of sport management, such as marketing, communication, finance and economics, and facility and event management. In part IV, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research. The updated and enhanced fifth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.
Contemporary Sport Management
DOWNLOAD eBooks
Author : Janet B. Parks
language : en
Publisher: Human Kinetics Publishers
Release Date : 1998
Contemporary Sport Management written by Janet B. Parks and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Education categories.
Contemporary Sport Management is an invaluable text for anyone interested in a career in sport management, exercise, fitness management, or athletic training. Incorporating the perspectives of 26 contributors, it gives you the information you need to: define sport management and discuss the scope of opportunities the sport industry presents; discuss major challenges confronting various segments of the industry; understand the historical, psychological, sociological, and philosophical foundations of sport; grasp management and organizational concepts and their application in sport enterprises; apply information about sport management to diverse populations in an unbiased fashion; demonstrate critical professional skills; and become a member of the profession who has a positive impact on how sport is managed in the future.
Marketing Analysis In Sport Business
DOWNLOAD eBooks
Author : Kevin K Byon
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-15
Marketing Analysis In Sport Business written by Kevin K Byon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Sports & Recreation categories.
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.