Content Marketing And Seo For Law Firms

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Content Marketing And Seo For Law Firms

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Author : John McDougall
language : en
Publisher:
Release Date : 2020

Content Marketing And Seo For Law Firms written by John McDougall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.

Other law firms are getting great leads from digital marketing and you can too!Content Marketing and SEO for Law Firms is an accessible guidebook to improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing.

The Lawyer S Guide To Marketing On The Internet

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Author : Gregory H. Siskind
language : en
Publisher: American Bar Association
Release Date : 2002

The Lawyer S Guide To Marketing On The Internet written by Gregory H. Siskind and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This book shows how to effectively, and efficiently, market a law practice on the Internet.

Law Firm Seo

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Author : Dan Verghese
language : en
Publisher: Dan Verghese
Release Date :

Law Firm Seo written by Dan Verghese and has been published by Dan Verghese this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.

Law Firm Seo Turn Organic Clicks Into Cases A Comprehensive Guide To Protecting Your Seo Investment And Ensuring Success In The Digital Space

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Author : Ross Kernez
language : en
Publisher: Ross Kernez
Release Date :

Law Firm Seo Turn Organic Clicks Into Cases A Comprehensive Guide To Protecting Your Seo Investment And Ensuring Success In The Digital Space written by Ross Kernez and has been published by Ross Kernez this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!

Content Marketing And Publishing Strategies For Law Firms

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Author : Steve Matthews (Legal consultant)
language : en
Publisher:
Release Date : 2014-12

Content Marketing And Publishing Strategies For Law Firms written by Steve Matthews (Legal consultant) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12 with Law offices categories.

Content Marketing For Lawyers

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Author : Michele Ruiz
language : en
Publisher:
Release Date : 2016-01-18

Content Marketing For Lawyers written by Michele Ruiz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with categories.

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media

Strategic Law Firm Seo

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Author : Jerry L. Work
language : en
Publisher:
Release Date : 2012-03-01

Strategic Law Firm Seo written by Jerry L. Work and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Internet marketing categories.

Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on what to do in all three areas. This book will enable any law firm to greatly improve its search engine visibility, as well as knowing what to look for when hiring an online marketing company. Hiring an SEO company is very expensive. Read this book and save thousands by either doing it yourself or making sure you hire the right company.

The Law Firm Internet Marketing Book

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Author : Jerry Work
language : en
Publisher: Search Engine Marketing
Release Date : 2008-12

The Law Firm Internet Marketing Book written by Jerry Work and has been published by Search Engine Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with categories.

This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.

How To Market Your Law Firm Online Internet Marketing Guide

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Author : Montina Portis
language : en
Publisher:
Release Date : 2015-04-25

How To Market Your Law Firm Online Internet Marketing Guide written by Montina Portis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-25 with categories.

If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!

The Complete Law Firm Guide To Digital Marketing

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Author : Shawn Leamon
language : en
Publisher: Independently Published
Release Date : 2019-08-09

The Complete Law Firm Guide To Digital Marketing written by Shawn Leamon and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-09 with categories.

Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!