Content The Atomic Particle Of Marketing
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Content The Atomic Particle Of Marketing
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Author : Rebecca Lieb
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-06-03
Content The Atomic Particle Of Marketing written by Rebecca Lieb and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-03 with Business & Economics categories.
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Content Marketing
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Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2012
Content Marketing written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
From Product To People The 8ps Of Marketing
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Author : Zameer Ahmed Shaikh
language : en
Publisher: Zameer Ahmed Shaikh
Release Date : 2025-01-16
From Product To People The 8ps Of Marketing written by Zameer Ahmed Shaikh and has been published by Zameer Ahmed Shaikh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-16 with Business & Economics categories.
Master the 8Ps of Marketing with this Comprehensive Guide! Unlock the secrets of successful marketing with "From Product to People: The 8Ps of Marketing"—your ultimate roadmap to understanding and applying the core principles that drive business success. This book delves deep into the essential elements of marketing: 1. Product: Craft offerings that resonate with customer needs. 2. Price: Develop pricing strategies that balance value and profitability. 3. Place: Optimize distribution channels for maximum reach. 4. Promotion: Create impactful campaigns to boost visibility and sales. 5. People: Focus on the human element—customers, employees, and partners. 6. Process: Streamline workflows to deliver exceptional customer experiences. 7. Positioning: Build a unique identity in the marketplace. 8. Performance: Measure, analyze, and refine strategies for sustained growth. Packed with real-world examples, actionable insights, and practical tools, this book is perfect for marketers, business owners, and anyone passionate about mastering the art of marketing. "From Product to People: The 8Ps of Marketing" is your essential companion to marketing excellence. Start your journey today and transform your business strategy!
Powerful B2b Content
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Author : Gay Flashman
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-01-03
Powerful B2b Content written by Gay Flashman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains: - What makes a great story? - What audiences want to hear; - And shows the most effective ways to deliver it By demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.
Howexpert Guide To Turning Your Passion Into Profit
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Author : HowExpert
language : en
Publisher: HowExpert
Release Date :
Howexpert Guide To Turning Your Passion Into Profit written by HowExpert and has been published by HowExpert this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
If you want to turn your passion into profit, HowExpert Guide to Turning Your Passion into Profit is your ultimate step-by-step guide to discovering your passion, monetizing your skills, and scaling your success. Packed with actionable strategies, practical tools, and motivational insights, this book empowers you to transform what you love into sustainable income — whether as a side hustle or a thriving business. What You’ll Learn Inside: - Introduction – Explore the power of turning passion into profit, identify who this guide is for, and learn how to use it effectively to achieve your goals. - Chapter 1: Discover Your Passion – Learn how to identify profitable passions, assess market demand, and align your vision through reflection and exercises. - Chapter 2: Develop a Passion-Driven Mindset – Shift from hobbyist to entrepreneur, overcome self-doubt, and build resilience for long-term success. - Chapter 3: Create a Business Plan for Your Passion – Develop clear goals, conduct market research, and craft a step-by-step action plan to bring your vision to life. - Chapter 4: Build a Brand Around Your Passion – Establish a memorable brand identity, design professional visuals, and use storytelling to connect with your audience. - Chapter 5: Create Your Online Presence – Build a professional website, leverage social media, optimize SEO, and grow relationships through email marketing. - Chapter 6: Monetize Your Passion Effectively – Explore revenue models like selling products, offering services, and creating passive income streams. - Chapter 7: Create Engaging Content for Your Audience – Develop content strategies and create blogs, podcasts, and videos to attract, engage, and convert followers. - Chapter 8: Master Marketing and Sales Techniques – Craft compelling sales pitches, leverage paid ads, and track metrics to improve performance and scale your business. - Chapter 9: Network and Collaborate with Others – Build relationships with influencers, join mastermind groups, and form partnerships to expand your opportunities. - Chapter 10: Master Your Finances as a Passionpreneur – Manage budgets, set profitable prices, and build financial security through diversified income streams. - Chapter 11: Scale Your Passion to New Heights – Recognize growth opportunities, outsource tasks, automate processes, and expand globally. - Chapter 12: Overcome Challenges and Stay Motivated – Manage setbacks, prevent burnout, and celebrate milestones to stay inspired and focused. - Chapter 13: Real-Life Success Stories and Lessons – Gain insights and inspiration from entrepreneurs who successfully turned their passions into profit. - Chapter 14: Stay Relevant in a Changing Market – Adapt to trends, embrace technology, and build flexible strategies to stay competitive. - Chapter 15: Give Back and Create a Legacy – Make a positive impact, mentor others, and build a sustainable legacy aligned with your values. - Conclusion – Recap proven strategies, find inspiration to continue your journey, and prepare to take the next step toward building the life you love. - Appendices – Access a glossary of terms, essential tools, sample business plans, and platforms to help grow your passion-based business. With this comprehensive guide, you’ll gain the confidence and knowledge to turn your passion into a profitable venture. Whether you’re just starting out or ready to scale, HowExpert Guide to Turning Your Passion into Profit equips you to create the life you’ve always dreamed of. Take the first step today and start transforming your passion into profit! HowExpert publishes quick "how to" guides on all topics from A to Z.
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2017-09-08
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Marketing Research Methods
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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28
Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Introduction To Many Body Physics
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Author : Piers Coleman
language : en
Publisher: Cambridge University Press
Release Date : 2015-11-26
Introduction To Many Body Physics written by Piers Coleman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26 with Science categories.
This book explains the tools and concepts needed for a research-level understanding of the subject, for graduate students in condensed matter physics.
The Truth About Search Engine Optimization
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Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2009-02-13
The Truth About Search Engine Optimization written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-13 with Business & Economics categories.
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
A Brilliant Darkness
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Author : Joao Magueijo
language : en
Publisher: Hachette UK
Release Date : 2009-11-24
A Brilliant Darkness written by Joao Magueijo and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Science categories.
On the night of March 26, 1938, nuclear physicist Ettore Majorana boarded a ship, cash and passport in hand. He was never seen again. In A Brilliant Darkness, theoretical physicist Joao Magueijo tells the story of Majorana and his research group, "the Via Panisperna Boys," who discovered atomic fission in 1934. As Majorana, the most brilliant of the group, began to realize the implications of what they had found, he became increasingly unstable. Did he commit suicide that night in Palermo? Was he kidnapped? Did he stage his own death? A Brilliant Darkness chronicles Majorana's invaluable contributions to science -- including his major discovery, the Majorana neutrino -- while revealing the truth behind his fascinating and tragic life.