Controversies In Contemporary Advertising
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Controversies In Contemporary Advertising
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Author : Kim Bartel Sheehan
language : en
Publisher: SAGE Publications
Release Date : 2013-07-18
Controversies In Contemporary Advertising written by Kim Bartel Sheehan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Language Arts & Disciplines categories.
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Controversies In Contemporary Advertising
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Author : Kim Sheehan
language : en
Publisher:
Release Date : 2003
Controversies In Contemporary Advertising written by Kim Sheehan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.
Controversies In Contemporary Advertising
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Author : Kim Bartel Sheehan
language : en
Publisher: SAGE Publications
Release Date : 2013-07-18
Controversies In Contemporary Advertising written by Kim Bartel Sheehan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Language Arts & Disciplines categories.
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Controversies In Contemporary Islam
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Author : Oliver Leaman
language : en
Publisher: Routledge
Release Date : 2013-10-08
Controversies In Contemporary Islam written by Oliver Leaman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Religion categories.
This book helps to deepen our understanding of the varieties of contemporary Islam and the issues that are of most concern to Muslims today. Oliver Leaman explores some of the controversies and debates that exist within Islam and between Islam and other religions. He considers how the religion can be defined by looking at the contrast between competing sets of beliefs, and arguments amongst Muslims themselves over the nature of the faith. Areas covered include: Qur’anic interpretation, gender, finance, education, and nationalism. Examples are taken from a range of contexts and illustrate the diversity of approaches to Islam that exists today.
Truth In Advertising
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Author : Barbara Allen
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-18
Truth In Advertising written by Barbara Allen and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Advertising And Society
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Author : Carol J. Pardun
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-26
Advertising And Society written by Carol J. Pardun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Business & Economics categories.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Dimensions Of Racism In Advertising
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Author : Edward Lama Wonkeryor
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2015
Dimensions Of Racism In Advertising written by Edward Lama Wonkeryor and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.
Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Advertising And Promotion
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Author : Dr. Chris Hackley
language : en
Publisher: SAGE
Release Date : 2005-01-26
Advertising And Promotion written by Dr. Chris Hackley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-26 with Business & Economics categories.
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Controversies In Media Ethics
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Author : A. David Gordon
language : en
Publisher: Routledge
Release Date : 2012-05-23
Controversies In Media Ethics written by A. David Gordon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Language Arts & Disciplines categories.
Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics issues presenting vast "gray areas" and few, if any, easy answers. This third edition includes a wide range of subjects, and demonstrates a willingness to tackle the problems raised by new technologies, new media, new politics and new economics. The core of the text is formed by 14 chapters, each of which deals with a particular problem or likelihood of ethical dilemma, presented as different points of view on the topic in question, as argued by two or more contributing authors. The 15th chapter is a collection of "mini-chapters," allowing students to discern first-hand how to deal with ethical problems. Contributing authors John A. Armstrong, Peter J. Gade, Julianne H. Newton, Kim Sheehan, and Jane B. Singer provide additional voices and perspectives on various topics under discussion. This edition has been thoroughly updated to provide: discussions of issues reflecting the breadth and depth of the media spectrum numerous real-world examples broad discussion of confidentiality and other timely topics A Companion Website (www.routledge.com/textbooks/9780415963329) supplies resources for both students and instructors. You can also join the Controversies community on Facebook: http://www.facebook.com/CME3rd Developed for use in media ethics courses, Controversies in Media Ethics provides up-to-date discussions and analysis of ethical situations across a variety of media, including issues dealing with the Internet and new media. It provides a unique consideration of ethical concerns, and serves as provocative reading for all media students.
Current Controversies In Metaphysics
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Author : Elizabeth Barnes
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Current Controversies In Metaphysics written by Elizabeth Barnes and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Philosophy categories.
This book showcases a range of views on topics at the forefront of current controversies in the field of metaphysics. It will give readers a varied and alive introduction to the field, and cover such key issues as: modality, fundamentality, composition, the object/property distinction, and indeterminacy. The contributors include some of the most important philosophers currently writing on these issues. The questions and philosophers are: Are there any individuals at the fundamental level? / (1) Shamik Dasgupta (2) Jason Turner Is there an objective difference between essential and accidental properties? / (1) Meghan Sullivan (2) Kris McDaniel and Steve Steward Are there any worldly states of affairs? / (1) Daniel Nolan (2) Joseph Melia Are there any intermediate states of affairs? / (1) Jessica Wilson (2) Elizabeth Barnes and Ross Cameron Do ordinary objects exist? / (1) Trenton Merricks (2) Helen Beebee Editor Elizabeth Barnes guides readers through these controversies (all published here for the first time), with a synthetic introduction and succinct abstracts of each debate.