Convert Every Click
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Convert Every Click
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Author : Benji Rabhan
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-23
Convert Every Click written by Benji Rabhan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
C All In One For Dummies
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Author : John Paul Mueller
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-18
C All In One For Dummies written by John Paul Mueller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Computers categories.
Get ahead of the C++ curve to stay in the game C++ is the workhorse of programming languages and remains one of the most widely used programming languages today. It's cross-platform, multi-functional, and updates are typically open-source. The language itself is object-oriented, offering you the utmost control over data usage, interface, and resource allocation. If your job involves data, C++ proficiency makes you indispensable. C++ All-in-One For Dummies, 3rd Edition is your number-one handbook to C++ mastery. Author John Paul Mueller is a recognized authority in the computer industry, and your ultimate guide to C++. Mueller takes you through all things C++, including information relevant to the 2014 update. Learn how to work with objects and classes Conquer advanced programming and troubleshooting Discover how lambda expressions can make your code more concise and readable See Standard Library features, such as dynamic arrays, in action Online resources include source code from examples in the book as well as a C++ GNU compiler. If you need to learn C++, this is the fastest, most effective way to do it. C++ All-in-One For Dummies, 3rd Edition will get you up and running quickly, so you can get to work producing code faster and better than ever.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Make Music With Pro Tools
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Author : Avid Technology
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2023-08-07
Make Music With Pro Tools written by Avid Technology and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Music categories.
Geared towards beginners with little or no experience in working with a Digital Audio Workstation, Make Music with Avid Pro Tools offers a solid foundation in this audio production software that can lead users anywhere in the world of audio production or music creation.
Pay Per Click Search Engine Marketing For Dummies
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Author : Peter Kent
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
Pay Per Click Search Engine Marketing For Dummies written by Peter Kent and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Computers categories.
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Create A Magnetic Brand And Build Loyalty How To Create A Brand That Customers Love
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-19
Create A Magnetic Brand And Build Loyalty How To Create A Brand That Customers Love written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-19 with Business & Economics categories.
Brand loyalty is one of the most powerful assets you can build for your business. Create a Magnetic Brand and Build Loyalty teaches you how to develop a brand that attracts and retains loyal customers. This book covers how to define your brand’s core values, create a distinctive brand identity, and craft a compelling narrative that resonates with your target audience. Learn how to build trust, engage with customers emotionally, and create exceptional experiences that turn one-time buyers into lifelong supporters. By applying these branding strategies, you’ll create a magnetic brand that drives customer loyalty and fuels long-term business success.
Teach Yourself Visually Wordpress
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Author : George Plumley
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-29
Teach Yourself Visually Wordpress written by George Plumley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with Computers categories.
Clear the "blog fog" with this complete visual guide to the WordPress platform Teach Yourself VISUALLY WordPress, 3rd Edition introduces you to the exciting possibilities of one of the world's most popular blogging platforms, and shows you how to build your blog from idea to execution. This edition has been updated to reflect the changes and new features of WordPress, and includes coverage of mobile blogging solutions that allow you to post on the go. Richly illustrated with screenshots and examples from the author's own WordPress blogs, this highly visual guide walks you through the setup and creation process step by step, and offers expert tips and tricks every step of the way. From installing WordPress and choosing a theme to custom site editing and self-hosting, this book provides the answers you need and helps you get organized and published quickly. This is your essential guide to getting the most out of WordPress, from basic setup to advanced mobile features. Customize your site with plug-ins, themes, and personalized editing Blog whenever, wherever, with mobile blogging solutions Buy your domain, choose a hosting service, and set up the admin stuff Learn the best practices that result in engaging, dynamic websites Whether you're promoting a business, building a personal brand, or just have something to say, this is your no-nonsense guide to building your blog.
Display Advertising
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Author : David Booth
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-11
Display Advertising written by David Booth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Computers categories.
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Creating Web Pages All In One Desk Reference For Dummies
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Author : Emily A. Vander Veer
language : en
Publisher: John Wiley & Sons
Release Date : 2004-02-01
Creating Web Pages All In One Desk Reference For Dummies written by Emily A. Vander Veer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-01 with Computers categories.
Whether you want to build a Web page to recap a recent family reunion, promote your beagle breeding business, or market the next pet rock and make millions through e-commerce, this book will get you started. With almost 800 information-packed pages, it's actually nine concise minibooks, each tackling a specific aspect of Web development. Beginners will get off to a good start and old hands will learn the latest on XML, JavaScript, and more. This guide covers: Getting up to speed on the basic information and skills you need to start creating a Web site Finding an Internet Service Provider (ISP) or a free Web-hosting like Yahoo! GeoCities to host your Web pages Choosing and registering a domain name Selecting tools for your Web workshop, including Web browsers, graphics programs, HTML editors, Java and animation tools, and office suites Designing and tweaking Web pages with HTML Using FrontPage 2003 as an HTML editor, an image editor, and a Web site publisher Using Dreamweaver MX 2004, with info on incorporating images such as rollovers and hot spots, laying out pages with layers, using templates, and more Adding pizzazz to your Web pages with multimedia, including graphics, sound, video, animation, and applets Using JavaScript to create interactive features such as clickable images and smart forms, with info on basic JavaScript constructions, such as comments, variables, conditional expressions, loops, and operations Using Flash MX 2004 to create sophisticated graphic effects and movies Adding e-commerce capability using simplified, hosted, off-the-shelf, or build-your-own systems Using XML (Extensible Markup Language) to encapsulate and transmit not just Web pages but any kind of structured info (such as database records) Whole books have been written on these topics and programs, but this all-in-one guide will give you a good overview of essential information. Step-by-step instructions and screen shots guide you smoothly though the things you want to do. And you'll get hands-on experience right from the start with the CD-ROM that comes with the book. It includes: Trial versions of Macromedia Dreamweaver MX 2004, Flash MX 2004, and Contribute xmlspy Version 2004 Home Edition, evaluation If you're looking for a convenient reference that will get you started and give you the basics on adding new features and functions to your Web pages, Creating Web Pages for Dummies, 2nd Edition is the resource you'll use again and again. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Strategic Retail Management And Brand Management
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Author : Doris Berger-Grabner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-10-25
Strategic Retail Management And Brand Management written by Doris Berger-Grabner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Business & Economics categories.
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.