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Author by : Vijay Kumar Languange Used : en Release Date : 2012-10-11 Publisher by : John Wiley & Sons ISBN : 9781118330241 File Size : 45,6 Mb Total Download : 410
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan
Author by : Jennifer Visocky O'Grady Languange Used : en Release Date : 2009-02-01 Publisher by : Rockport Publishers ISBN : 9781616739386 File Size : 41,8 Mb Total Download : 687
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Author by : Anna Meroni Languange Used : en Release Date : 2016-04-08 Publisher by : CRC Press ISBN : 9781317152385 File Size : 53,6 Mb Total Download : 759
In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their bo