Coolfarming Chapter 1 How Do You Turn A Cool Idea Into A Trend
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Coolfarming Chapter 1 How Do You Turn A Cool Idea Into A Trend
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language : en
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Coolfarming
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Author : Peter Gloor
language : en
Publisher: AMACOM
Release Date : 2010-07-14
Coolfarming written by Peter Gloor and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Self-Help categories.
Beekeepers understand the importance of a fertile nurturing ground and cross pollination. Likewise, author Peter Gloor teaches readers that those who want to gain a business advantage shouldn’t spend their time chasing ideas, but instead should nurture the cool ideas all around them to foster exciting new trends. In Coolfarming, he reveals the proven, four-step process for farming cool new ideas and unleashing a swarm of creative output. Featuring real-life examples from companies like Linux, Twilight, Procter & Gamble, and Apple, this invaluable and insightful book explains: how to provide a fertile nurturing ground for developing original ideas; how to determine what “cool” means for one's target group; what makes something worthy of being the next big thing; how to turn creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network (CIN); and how to carry new ideas over the tipping point and turn them into widespread phenomena. Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming moves individuals and organizations to crosspollinate creative ideas and resources that yield highly sought-after results.
Coolhunting
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Author : Peter Gloor
language : en
Publisher: Amacom
Release Date : 2022-09-06
Coolhunting written by Peter Gloor and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with categories.
What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge Cultivate the skills and techniques of highly effective coolhunters Pinpoint developing trends on the Internet by using smartbadges An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.
The Myths Of Innovation
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Author : Scott Berkun
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-08-13
The Myths Of Innovation written by Scott Berkun and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
Sociometrics And Human Relationships
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Author : Peter A. Gloor
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-05-04
Sociometrics And Human Relationships written by Peter A. Gloor and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Business & Economics categories.
Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, and comes with a free academic license of Condor.
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Moment Of Clarity
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Author : Christian Madsbjerg
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-02-11
The Moment Of Clarity written by Christian Madsbjerg and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-11 with Business & Economics categories.
Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com
The Laws Of Subtraction 6 Simple Rules For Winning In The Age Of Excess Everything
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Author : Matthew E. May
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-10-26
The Laws Of Subtraction 6 Simple Rules For Winning In The Age Of Excess Everything written by Matthew E. May and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-26 with Business & Economics categories.
Winner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction. Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity." -- TERESA AMABILE, author of The Progress Principle On Law #5: Break Is the Important Part of Breakthrough "If you kill the butterflies in your stomach, you'll kill the dream. Embrace the feeling. Save the butterflies." -- JONATHAN FIELDS, author of Uncertainty On Law #6: Doing Something Isn't Always Better Than Doing Nothing "When we're faced with the greatest odds against us, often we need to edit rather than add." -- CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations
Kick The Habit
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Author : Alex Kirby
language : en
Publisher: UNEP/Earthprint
Release Date : 2008
Kick The Habit written by Alex Kirby and has been published by UNEP/Earthprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This publication is written by experts from many disciplines and various countries, with leading research organizations involved in preparing and reviewing the publication. It presents solutions for individuals, businesses, cities and countries plus other groups that have similar characteristics such as NGO and intergovernmental organizations. The book contains case studies, illustrations, maps and graphics and serves also as reference publication.--Publisher's description.
Swarm Creativity
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Author : Peter A. Gloor
language : en
Publisher: Oxford University Press
Release Date : 2006-01-05
Swarm Creativity written by Peter A. Gloor and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-05 with Business & Economics categories.
Swarm Creativity introduces a powerful new concept-Collaborative Innovation Networks, or COINs. Its aim is to make the concept of COINs as ubiquitous among business managers as any methodology to enhance quality and competitive advantage. The difference though is that COINs are nothing like other methodologies. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal--n innovation-by sharing ideas, information, and work. It is no exaggeration to state that COINs are the most productive engines of innovation ever. COINs have been around for hundreds of years. Many of us have already been a part of one without knowing it. What makes COINs so relevant today, though is that the concept has reached its tipping point-thanks to the Internet and the World Wide Web. This book explores why COINS are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking. Through real-life examples in several business sectors, the book shows how to leverage COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams. In short, this book answers four key questions: Why are COINs better at innovation? What are the key elements of COINs? Who are the people that participate in COINs and how do they become members? And how does an organization transform itself into a Collaborative Innovation Network?