Copy This Book
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Copy This Book
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Author : Eric Schrijver
language : en
Publisher:
Release Date : 2019-03
Copy This Book written by Eric Schrijver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Copyright categories.
This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Copy This Book
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Author : Paul J. Heald
language : en
Publisher: Stanford University Press
Release Date : 2020-11-24
Copy This Book written by Paul J. Heald and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Law categories.
In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
D Ad The Copy Book
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Author : D&ad
language : en
Publisher:
Release Date : 2018
D Ad The Copy Book written by D&ad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
How To Write Copy That Sells
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Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
The Birth And Death Of The Author
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Author : Andrew J. Power
language : en
Publisher: Routledge
Release Date : 2020-07-09
The Birth And Death Of The Author written by Andrew J. Power and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Language Arts & Disciplines categories.
The Birth and Death of the Author is a work about the changing nature of authorship as a concept. In eight specialist interventions by a diverse group of the finest international scholars it tells a history of print authorship in a set of author case studies from the fifteenth to the twenty-first century. The introduction surveys the prehistory of print authorship and sets the historical and theoretical framework that opens the discussion for the seven succeeding chapters. Engaging particularly with the history of the materials and technology of authorship it places this in conversation with the critical history of the author up to and beyond the crisis of Barthes' 'Death of the Author'. As a multi-authored history of authorship itself, each subsequent chapter takes a single author or work from every century since the advent of print and focuses in on the relationship between the author and the reader. Thus they explore the complexities of the concept of authorship in the works of Thomas Hoccleve and John Lydgate (Andrew Galloway, Cornell University), William Shakespeare and Christopher Marlowe (Rory Loughnane, University of Kent), John Taylor, "the Water Poet" (Edel Semple, University College Cork), Samuel Richardson (Natasha Simonova, University of Oxford), Herman Melville (and his reluctant scrivener ‘Bartleby’) (William E. Engel, Sewanee, The University of the South), James Joyce (Brad Tuggle, University of Alabama), and Grant Morrison (Darragh Greene, University College Dublin).
D Ad The Copy Book
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Author : D&AD
language : en
Publisher: Taschen
Release Date :
D Ad The Copy Book written by D&AD and has been published by Taschen this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Copy Copy Copy
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Author : Mark Earls
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-26
Copy Copy Copy written by Mark Earls and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-26 with Business & Economics categories.
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
The Copy Book
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Author : Rotovision
language : en
Publisher: Rotovision
Release Date : 1996-02
The Copy Book written by Rotovision and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02 with categories.
The approach and methods of 30 master copywriters are unveiled, illustrating the personal methods and creative process of leading pros. Unaltered examples of copywriting projects in progress from writers working in a variety of fields are the core of this informative collection.
Conscious Creativity
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Author : Philippa Stanton
language : en
Publisher: Leaping Hare Press
Release Date : 2019-01-01
Conscious Creativity written by Philippa Stanton and has been published by Leaping Hare Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Crafts & Hobbies categories.
""Crammed with practical ideas, inspirational images & creative exercises, Conscious Creativity leads the reader through the process of establishing what kind of creative you are..." - Mslexia "The purpose of this book is to enable you to look at things in an alternative and more substantial way, so that you arrive at composition through genuine interest." - Juno magazine “Philippa Stanton is passionate about people connecting to their innate creativity and has distilled these incredible techniques and ideas on how we can tap into that. Philippa is a massively successful Instagramer at @5ftinf and yet she is only too aware how these little two dimensional squares can limit our experiences and restrict our creativity, so it’s not without a little irony that she’s written a book to encourage people to step away from their screens and connect more with the 3D world. It’s a fascinating subject and I wholeheartedly recommend the book for anyone who’s working in the creative industry or is curious about the world around them." - Sophie Robinson (DIY SOS, the Great British Interior Design Challenge, This Morning) How often do you notice the texture of a painted wall or the scent of a friend’s house and, importantly, how they make you feel? Connect your observations and your emotions and transform your creative practice with this essential toolbox packed full of exercises, tips, stunning images and personal experiences from dynamic artist Philippa Stanton. There is creativity in all of us, but it can easily be buried beneath our everyday concerns, or need a spark to bring it back to life. Whether you’ve lost your mojo or just need some fresh ideas, artist and photographer Philippa Stanton’s lively guide will stimulate your imagination and reinvigorate your creative life. Conscious Creativity will help you fully appreciate what is around you, opening all your senses to the beauty you may not notice every day, and showing you how to capture it. Simple, engaging exercises that encourage observation and experimentation will give you an insight into your own aesthetics as you take a conscious step to note the colours, shapes, shadows, sounds and textures that fill your world and how they make you feel. Bursting with practical ideas and inspirational images, Conscious Creativity shows you how to unlock your potential, learn to use your natural curiosity and take a leap into the most creative time of your life.
Copybook
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Author :
language : en
Publisher:
Release Date : 1820
Copybook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1820 with Copybooks categories.
A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.