Copywriting Persuasivo
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Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-08
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
How To Write A Good Advertisement A Short Course In Copywriting
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Author : Victor O. Schwab
language : en
Publisher: Pickle Partners Publishing
Release Date : 2016-01-18
How To Write A Good Advertisement A Short Course In Copywriting written by Victor O. Schwab and has been published by Pickle Partners Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
Manuale Di Copywriting Persuasivo
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Author : Alexander Duckstein
language : it
Publisher: Youcanprint
Release Date : 2021-09-27
Manuale Di Copywriting Persuasivo written by Alexander Duckstein and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Juvenile Nonfiction categories.
Vorresti catturare l'attenzione del tuo pubblico alla prima occhiata? Se la risposta è si, questo libro ti porterà da ZERO a saper scrivere dei copy KILLER in modo semplice e diretto... Non prendiamoci in giro! Quando si tratta di copywriting, sul web si trovano centinaia di informazioni e consigli. Ogni articolo fornisce "la chiave" di un copy vincente e chiunque sembra essere il nuovo mago della scrittura persuasiva... Certo, come no! Non mi meraviglio che molte persone trovano il copywriting complesso e artificioso. Le informazioni sono sempre frammentate, poco efficaci ma soprattutto noiosamente teoriche! Impossibile diventare un abile copywriter senza una struttura precisa e spiegazioni approfondite di ogni elemento persuasivo... Lascia che ti dica una cosa: Il Copywriting NON è per dilettanti. Se stai cercando un'approccio pratico sul copywriting, ma finora hai trovato solo un mucchio di riferimenti teorici dalla dubbia efficacia, questo libro è per te! Fresca, avvincente e unica nel suo genere, questa guida rende il processo di scrittura semplice e diretto, scomponendolo in una struttura chiara, ordinata e passo dopo passo. Scrivere per vendere diventerà un vero gioco da ragazzi... Ecco un'anteprima di ciò che troverai all'interno: -Un'introduzione al copywriting, cos'è e perchè dovresti impararlo -La differenza sostanziale tra scrittura persuasiva e scrittura ordinaria -Come scrivere titoli accattivanti che attraggono i clienti come miele per le api -Potenti tecniche di copywriting per catturare e coinvolgere il lettore -Esercizi pratici per affinare le tue doti da copywriter e migliorare le tue vendite -Una struttura semplice ma potente per scrivere il tuo copy passo dopo passo -E molto, MOLTO di più... Che tu sia un copywriter freelance, un imprenditore o un professionista del marketing, questa guida contribuirà enormemente al tuo successo. Otterrai consigli, strumenti e template per far sì che la scrittura persuasiva faccia il lavoro duro per te duplicando le vendite... Cosa stai aspettando? Fai la tua mossa! Prendi ora la tua copia e trasforma le parole in soldi oggi stesso!
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher:
Release Date : 1962
How To Write A Good Advertisement written by Victor O. Schwab and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
Persuasive Copywriting
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Author : Andy Maslen
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Persuasive Copywriting written by Andy Maslen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Copywriting Persuasivo Il Manuale Pi Completo Per Creare Testi Titoli Frasi E Contenuti Web Per Vendere Qualsiasi Cosa Con La Scrittura Persuasiva
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Author : Denis Martin
language : it
Publisher: Youcanprint
Release Date : 2022-09-27
Copywriting Persuasivo Il Manuale Pi Completo Per Creare Testi Titoli Frasi E Contenuti Web Per Vendere Qualsiasi Cosa Con La Scrittura Persuasiva written by Denis Martin and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Business & Economics categories.
In qualità di copywriter, il tuo compito è di scrivere parole scelte ed organizzate in una maniera che riescano a mutare la tipica reazione iniziale del lettore, che è caratterizzata da indifferenza e impassibilità nei confronti del tentativo del copywriter che, nella maggior parte dei casi, vuole vendere qualcosa. Il tuo obbiettivo è precisamente quello di cambiare il modo in cui pensano ed in generale il modo in cui si sentono nei confronti del prodotto o servizio che stai vendendo. Arrivati fin qui, si è di fronte ad un compito già abbastanza arduo, ma come se ciò non bastasse, accade purtroppo che alla maggior parte delle persone ha imparato a scrivere nella maniera sbagliata. Il fatto è che, a scuola, così come in qualsiasi ambiente lavorativo, ciò che ci è stato insegnato è di scrivere essenzialmente elencando i fatti. Tutto si basa sul presupposto che, data una serie di vantaggi logicamente a vantaggio del compratore, allora lui o lei non avrà altra scelta se non completare l'acquisto. Il ragionamento parte proprio dall'idea che una persona, date le informazioni logiche per ottenere un vantaggio, sarà costretta dalla propria razionalità a volerlo. Sembrerebbe anche un ragionamento corretto ma, non funziona proprio così. Questo ragionamento sarebbe sicuramente interessante e funzionale se noi agissimo come dei robot, ma non è così. Siamo delle macchine complesse e la natura, insieme alla nostra ragione, ci ha donato, molto tempo addietro, le emozioni. Le emozioni sono il preciso motivo per cui qualcuno potrebbe scegliere di mollare un lavoro fisso per partire in viaggio per il mondo senza alcuna garanzia. Vi sembra un'idea eccitante, giusto? Eppure, da un punto di vista prettamente razionale, non è vantaggioso! Così tanti rischi! Alcuni vorrebbero farlo, altri non se lo sognerebbero nemmeno. Io potrei dimostrarti che questo libro contiene più informazioni rispetto ad un altro, ma non sarebbe probabilmente abbastanza per convincerti.
Copywriting Second Edition
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18
Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Copywriting Persuasivo
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Author : Ottavia Devita
language : it
Publisher:
Release Date : 2019-02-11
Copywriting Persuasivo written by Ottavia Devita and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-11 with categories.
Queso cofanetto comprende i tre libri scritti, dalla stessa autrice, focalizzati sul copywriting persuasivo. Un cofanetto da non perdere! Copywriting Persuasivo: come scrivere potenti email di vendita che convertono E' un libro focalizzato sui metodi e sulle tecniche di copywriting persuasivo da applicare alle tue email di vendita (e non). Parte dalla definizione di copywriting persuasivo spiegandoti cos'è e come applicarlo con esempi pratici e concreti.Imparerai a scrivere titoli persuasivi ed efficaci che porteranno i tuoi lettori a non poter fare a meno di leggere le tue email e i tuoi contenuti. Numerosi esempi pratici ti guideranno passo passo a scrivere dei titoli estremamente potenti ed efficaci.In copywriting persuasivo, troverai tutto quello che ti serve. Un manuale operativo da tenere sempre a portata di mano. Un bonus finale di aiuterà a seguire tuti i passi in modo corretto e ad acquisire le informazioni in modo più veloce. INDICE 1.0 Introduzione all'email marketing2.0 Copywriting Persuasivo3.0 Prima di iniziare a scrivere la tua prima email4.0 Come scrivere il titolo della tua email5.0 Come scrivere il corpo della tua email6.0 Conclusioni7.0 BONUS Copywriting Persuasivo: Come scrivere potenti pagine di vendita che convertono con l'uso del Copywriting Questo libro vuole offrirti un approccio pratico all'utilizzo del Copywriting Persuasivo per la realizzazione di potenti pagine di vendita che trasformano i tuoi potenziali clienti in acquirenti. Troverai tutto quello che ti serve. Un manuale operativo da tenere sempre a portata di mano con esempi di copywriting da poter applicare fin da subito e le tecniche da utilizzare.Dopo aver letto questo libro di Copywriting sarai nelle condizioni di scrivere le tue pagine di vendita, ma anche landind page e optin page, sapendo come strutturarle e cosa scrivere per renderle persuasive, efficaci e che convertono facendo aumentare le tue vendite e il tuo fatturato. CAPITOLI PRINCIPALI: 01 - Conosci il tuo mercato02 - Cos'è e come si struttura una pagina di vendita03 - Attira l'attenzione- incuriosisci: la Headline04 - La strategia a tre intestazioni05 - I tipi di Trigger06 - Stabilire credibilità07 - Tira fuori i Benefici08 - Spiega le caratteristiche ...09 - Includi immagini potenti10 - Promuovi offerte e bonus di valore11- Mantieni una presenza online ...12 - Soluzione Dubbi 13 - Acquisto: un invito all'azione14 - Chiusura della vendita15 - Garanzia e Bonus16 - E er finire ...17 - Conclusioni SWIPE FILE + 1500 esempi e formule pronte all'uso Lo SWIPE FILE per copywriting persuasivo qui proposto è più di un libro e più di un manuale di copywriting.Una raccolta di oltre 1500 esempi, formule e modelli pronti per essere utilizzati, studiati e adattati. E' Uno strumento che non dovrebbe mancare nella libreria di un vero copywriter o aspirante tale o di chi fa Copywriting a livello professionale. Può essere utilizzato all'infinito.Più di 1500 formule, testi e ottimi modelli per Headlines, sub-Headlines, titoli di articoli, titoli per blog post e social media, titoli per email, call to action e tanto altro ancora.Questa raccolta ti consente di utilizzare gli esempi completando gli spazi vuoti o sostituendo quelli segnalati. CAPITOLI: 01 - HEADLINES02 - SUB-HEADLINES03 - TITOLI DI ARTICOLI04 - TITOLI PER BLOG POST05 - CALL TO ACTION06 - PERSONAL BRANDING07 -DOMANDE CHE COINVOLGONO 08 -CATTURA ATTENZIONE/ TITOLI PER SOCIAL MEDIA09 - APERTURE IPNOTICHE10 - BENEFIT/VANTAGGIO/GIOVAMENTO11- BONUS12 - CONFRONTI 13 - MOMENTO DELLA DECISIONE14 - EMAIL MARKETING15 - FOLLOW UP16 - P.S. POST SCRIPT17 - Conclusioni
Basics Advertising 01 Copywriting
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Author : Rob Bowdery
language : en
Publisher: Bloomsbury Publishing
Release Date : 2008-06-16
Basics Advertising 01 Copywriting written by Rob Bowdery and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!