Basics Advertising 01 Copywriting
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Basics Advertising 01 Copywriting
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Author : Robert Bowdery
language : en
Publisher: AVA Publishing
Release Date : 2008-07-16
Basics Advertising 01 Copywriting written by Robert Bowdery and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-16 with Business & Economics categories.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
Basics Advertising 01 Copywriting
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Author : Rob Bowdery
language : en
Publisher:
Release Date : 2019
Basics Advertising 01 Copywriting written by Rob Bowdery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Advertising copy categories.
Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Aie B2000 Marketing 01
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Author : Jim Burrow
language : en
Publisher:
Release Date : 2001-12
Aie B2000 Marketing 01 written by Jim Burrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12 with Marketing categories.
Looks identical to the Learner Guide. Includes instructor's notes along the edge of each page.
Selling Themselves
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Author : Russell Johnston
language : en
Publisher: University of Toronto Press
Release Date : 2012-02-01
Selling Themselves written by Russell Johnston and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with History categories.
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Basics Advertising
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Author :
language : en
Publisher:
Release Date : 2008
Basics Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Basics Advertising: Copywriting, part of the AVA Basics Advertising series, provides a comprehensive teaching resource exploring the act of copywriting and the role of the copywriter in the overall advertising process. The book highlights the importance of thinking both verbally and visually, since the words and images that occur within creative ad concepts often arise together, and even image-based ideas are often dreamt up by the conceptual copywriter rather than a designer or art director. The book contains numerous visual examples, which show the variety of work that copywriters are involved in, plus accompanying explanatory text to help the reader understand just why these ads work so well. There are practical exercises as well as tips and guidance on how to generate ideas and think creatively. Topics covered include an introduction to the role of copywriters, understanding the product, knowing your audience, mastering the language, sharpening style, rules, creating effective copy and advertising around the world.
Communication Catalog 2005
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Author : Neil Thomson
language : en
Publisher:
Release Date : 2004-09
Communication Catalog 2005 written by Neil Thomson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with categories.
Fcs Marketing Communication L3
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Author : Karien Gerber
language : en
Publisher: Pearson South Africa
Release Date : 2008
Fcs Marketing Communication L3 written by Karien Gerber and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication in marketing categories.
Advertising Age Yearbook
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Author :
language : en
Publisher:
Release Date : 1981
Advertising Age Yearbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Advertising categories.
Information Technology For Management
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Author : Efraim Turban
language : en
Publisher: John Wiley & Sons
Release Date : 2025-03-05
Information Technology For Management written by Efraim Turban and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-05 with Business & Economics categories.
Comprehensive coverage of developments in the real world of IT management, provides a realistic and up-to-date view of IT management in the current business environment Information Technology for Management provides students in all disciplines with a solid understanding of IT concepts, terminology, and the critical drivers of business sustainability, performance, and growth. Employing a blended learning approach that presents content visually, textually, and interactively, this acclaimed textbook helps students with different learning styles easily comprehend and retain information. Throughout the text, the authors provide real-world insights on how to support the three essential components of business process improvements: people, processes, and technology. Information Technology for Management integrates a wealth of classroom-tested pedagogical tools, including 82 real-world cases highlighting the successes and failures of IT around the world, interactive exercises and activities, whiteboard animations for each learning objective, high-quality illustrations and images, boxed sections highlighting various job roles in IT management and giving examples of how readers will use IT in their career as a marketing, accounting, finance, human resource management, productions and operations management, strategic management, or information technology professional, or as an entrepreneur, and illustrative innovative uses of information technology. Now in its thirteenth edition, this leading textbook incorporates the latest developments in the field of IT management, based on feedback from practitioners from top-tier companies and organizations. New topics include Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, natural language generation, and many more. New “How will YOU use IT” boxes directly inform students in all majors about how IT will impact their careers. Equipping readers with the knowledge they need to become better IT professionals and more informed users of IT, Information Technology for Management, Thirteenth Edition, is the perfect textbook for undergraduate and graduate courses on computer information systems or management information systems, general business and IT curriculum, and corporate-in-house-training or executive programs in all industry sectors. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Videos and Animations: Information Technology for Management integrates abundant video content developed to complement the text and engage readers more deeply with the fascinating field of information technology Whiteboard Animation Videos help bring concepts to life, one for each learning objective throughout the text. Real World News Videos support content in every chapter. Cutting-edge business video content from Bloomberg provides an application of learned content to actual business situations. Interactive Figures, Charts & Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and other illustrations facilitate the study of complex concepts and processes and help students retain important information. Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.