Basics Advertising 02 Art Direction

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Basics Advertising 02 Art Direction

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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02

Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Proceedings Of The International Conference Of Innovation In Media And Visual Design Imdes 2023

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Author : Yusup Sigit Martyastiadi
language : en
Publisher: Springer Nature
Release Date : 2023-12-03

Proceedings Of The International Conference Of Innovation In Media And Visual Design Imdes 2023 written by Yusup Sigit Martyastiadi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-03 with Art categories.

This is an open access book. The existence of digital virtuality in the midst of an information society has become an integral component of the human existential condition. New spaces for exploring the engagement of design and its impact on humans in digital virtuality continue to grow exponentially. Innovation in Media and Visual Design (IMDES 2023) welcomes thoughts and works of academics, researchers and practitioners related to virtuality, design, technology, mass media and people from various perspectives, disciplines and fields of knowledge.

Basics Advertising 03 Ideation

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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10

Basics Advertising 03 Ideation written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

The Fundamentals Of Creative Design

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Author : Gavin Ambrose
language : en
Publisher: A&C Black
Release Date : 2011-08-31

The Fundamentals Of Creative Design written by Gavin Ambrose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

The Fundamentals Of Creative Advertising

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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31

The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Basics Advertising 01 Copywriting

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Author : Robert Bowdery
language : en
Publisher: AVA Publishing
Release Date : 2008-07-16

Basics Advertising 01 Copywriting written by Robert Bowdery and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-16 with Business & Economics categories.

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

How To Write An Inspired Creative Brief

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Author : Howard Ibach
language : en
Publisher: iUniverse
Release Date : 2009-08-26

How To Write An Inspired Creative Brief written by Howard Ibach and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-26 with Business & Economics categories.

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

Books In Print

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Author :
language : en
Publisher:
Release Date : 1982

Books In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with American literature categories.

Elle

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Author :
language : en
Publisher:
Release Date : 1999

Elle written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Fashion categories.