The Fundamentals Of Creative Design

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The Fundamentals Of Creative Design

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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2003-11

The Fundamentals Of Creative Design written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with Design categories.

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

The Fundamentals Of Creative Design

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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2003

The Fundamentals Of Creative Design written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating and highly visual introduction to the key elements of graphic design and their history. Each subject matter, or "fundamental," uses detailed diagrammatic explanations to help students understand the basics: for typography, there's information on alignment, leading, kerning, formatting, and up-to-date tools. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities. Every aspect of the modern graphic designer's repertoire is covered, and important theoretic concepts receive simple, comprehensible discussions. With examples and commentary by contemporary professionals, this guide offers unique insight into the working process of innovative, imaginative designers.

The Fundamentals Of Creative Design

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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10

The Fundamentals Of Creative Design written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

Handbook Of Research On Contemporary Approaches To Orientalism In Media And Beyond

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Author : Tombul, Işıl
language : en
Publisher: IGI Global
Release Date : 2021-05-28

Handbook Of Research On Contemporary Approaches To Orientalism In Media And Beyond written by Tombul, Işıl and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Social Science categories.

Orientalism is about much more than just information gathered about the East within its general postcolonial period. In this period, orientalism is a Western discourse that dominated and shaped the view of the East. There is “otherization” in the way the West has historically looked at the East and within the information presented about it. These original stories of travelers in the past and previous telling about the East are facing a reconstruction through modern types of media. Cinema, television, news, newspaper, magazine, internet, social media, photography, literature, and more are transforming the way the East is presented and viewed. Under the headings of post-orientalism, neo-orientalism, or self-orientalism, these new orientalist forms of work in combination with both new and traditional media are redefining orientalism in the media and beyond. The Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond shows how both new media and traditional media deal with orientalism today through the presentation of gender, race, religion, and culture that make up orientalist theory. The chapters focus on how orientalism is presented in the media, cinema, TV, photography, and more. This book is ideal for communications theorists, media analysts, practitioners, researchers, academicians, and students working in fields that include mass media, communications, film studies, ethnic studies, history, sociology, and cultural studies.

Proceedings Of The Conference On Digital Humanities 2022 Codh 2022

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Author : Harry Nuriman
language : en
Publisher: Springer Nature
Release Date : 2023-02-10

Proceedings Of The Conference On Digital Humanities 2022 Codh 2022 written by Harry Nuriman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-10 with Social Science categories.

This is an open access book. Digital Humanities is an academic field concerned with the application of computational tools and methods to traditional humanities disciplines. The purpose of this conference is to bring together scholars, researchers and representatives in digital humanities and discuss issues and ideas relating to their effect on aspects of human culture, with an emphasis on digital methods and trends and practices in digital culture. In Society 5.0, new value created through innovation will eliminate regional, age, gender, and language gaps and enable the provision of products and services finely tailored to diverse individual needs and latent needs. Conference of Digital Humanities 2022 (CODH-22) will discuss what sorts of challenges exist in the field and suggests how they might be addressed. Conference on Digital Humanities 2022 (CODH-22) aims to bring together the expertise of people who work in a changing society, both theoretically and practically, in the fields of Digital Humanities. CODH-22 will absorb articles of interdisciplinary research results, conceptual ideas, studies, and applications of theories that examine and review current practices on the effects of the changes within and the developments of Digital Humanities.

Creative Design In Industry And Architecture

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Author : G. Berkin
language : en
Publisher: WIT Press
Release Date : 2015-09-10

Creative Design In Industry And Architecture written by G. Berkin and has been published by WIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Architecture categories.

Covering the topics of architecture and industrial design Creative Design in Industry and Architecture argues that the discourse on design criteria for both professions share many similarities. It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers. The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated. This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines. The book is therefore about creativity, design strategies and innovative understanding. With decades of academic experience, the authors are keen on the idea that creativity can be taught. They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range. Case studies and their related theory which support this view are included within the chapters. The book also unveils the design dilemma; how design can become complicated when surrounded with intricate problems although it is the sum of simple solutions. Common theories and practices are exposed within the two disciplines through observation, analysis, experiment and reflection to discuss and gain insight. Both creative and practical approaches are analysed by making a historical study followed by the fundamentals reflecting the current situation and practical applications of the architectural and industrial design principles outlined in an extensive collection of examples. To educators this book is instructive, to the students deductive, to designers inspiring.

Studying Visual And Spatial Reasoning For Design Creativity

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Author : John S. Gero
language : en
Publisher: Springer
Release Date : 2014-11-09

Studying Visual And Spatial Reasoning For Design Creativity written by John S. Gero and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-09 with Technology & Engineering categories.

Creativity and design creativity in particular are being recognized as playing an increasing role in the social and economic wellbeing of a society. As a consequence creativity is becoming a focus of research. However, much of this burgeoning research is distributed across multiple disciplines that normally do not intersect with each other and researchers in one discipline are often unaware of related research in another discipline. This volume brings together contributions from design science, computer science, cognitive science and neuroscience on studying visual and spatial reasoning applicable to design creativity. The book is the result of a unique NSF-funded workshop held in Aix-en-Provence, France. The aim of the workshop and the resulting volume was to allow researchers in disparate disciplines to be exposed to the other’s research, research methods and research results within the context of design creativity. Fifteen of the papers presented and discussed at the workshop are contained in this volume. The contributors come from Germany, Israel, Netherlands, Poland, Singapore, UK and USA, indicating the international spread of the research presented in this volume.

Creative Advertising Concept And Copy

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Author : Georgia-Zozeta Miliopoulou
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-08

Creative Advertising Concept And Copy written by Georgia-Zozeta Miliopoulou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Business & Economics categories.

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

Catalogue

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Author :
language : en
Publisher:
Release Date : 1944

Catalogue written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1944 with Art categories.

Model Based Reasoning In Science And Technology

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Author : Lorenzo Magnani
language : en
Publisher: Springer
Release Date : 2010-09-24

Model Based Reasoning In Science And Technology written by Lorenzo Magnani and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-24 with Computers categories.

Systematically presented to enhance the feasibility of fuzzy models, this book introduces the novel concept of a fuzzy network whose nodes are rule bases and their interconnections are interactions between rule bases in the form of outputs fed as inputs.