How To Write An Inspired Creative Brief
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How To Write An Inspired Creative Brief
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Author : Howard Ibach
language : en
Publisher: iUniverse
Release Date : 2009-08-26
How To Write An Inspired Creative Brief written by Howard Ibach and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-26 with Business & Economics categories.
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
How To Write An Inspired Creative Brief 3rd Edition
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Author : Howard Ibach
language : en
Publisher:
Release Date : 2020-12-15
How To Write An Inspired Creative Brief 3rd Edition written by Howard Ibach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
The Four Day Creative Brief
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Author : Yadira Santana-Dowling
language : en
Publisher:
Release Date : 2020-04-22
The Four Day Creative Brief written by Yadira Santana-Dowling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.
The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.
Forget The Box
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Author : Kate Page
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-09-05
Forget The Box written by Kate Page and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-05 with Design categories.
It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people. It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign. To help ensure that the brief is clear, informative and has well-defined objectives.
How To Write A Single Minded Proposition
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Author : Howard Ibach
language : en
Publisher:
Release Date : 2018-05-04
How To Write A Single Minded Proposition written by Howard Ibach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Business & Economics categories.
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
An A Z Of Visual Ideas
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Author : John Ingledew
language : en
Publisher: Laurence King Publishing
Release Date : 2011-10-19
An A Z Of Visual Ideas written by John Ingledew and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-19 with Design categories.
A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader's creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.
The Pr Agency Handbook
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Author : Regina M. Luttrell
language : en
Publisher: SAGE Publications
Release Date : 2018-03-26
The Pr Agency Handbook written by Regina M. Luttrell and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Language Arts & Disciplines categories.
A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
Sports Marketing
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Author : Matthew D. Shank
language : en
Publisher: Routledge
Release Date : 2014-10-03
Sports Marketing written by Matthew D. Shank and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
The A Z Of Visual Ideas
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Author : John Ingledew
language : en
Publisher:
Release Date : 2011
The A Z Of Visual Ideas written by John Ingledew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication in design categories.
A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with greatexamples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.
Principles Of Integrated Marketing Communications
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Author : Lawrence Ang
language : en
Publisher: Cambridge University Press
Release Date : 2014-01-02
Principles Of Integrated Marketing Communications written by Lawrence Ang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts). Each chapter contains a 'Further thinking' section, giving readers the opportunity to extend their understanding of the conceptual and historical underpinnings of IMC, and teaching them how to analyse and overcome problems when devising an IMC strategy. Each chapter also includes learning objectives and review questions, to reinforce knowledge. Additional material - including extra case studies and topical multimedia files - is available on the companion website at www.cambridge.edu.au/academic/imc.