Positioning For Advantage
DOWNLOAD
Download Positioning For Advantage PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Positioning For Advantage book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Positioning For Advantage
DOWNLOAD
Author : Kimberly A. Whitler
language : en
Publisher: Columbia University Press
Release Date : 2021-09-07
Positioning For Advantage written by Kimberly A. Whitler and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Strategic Marketing Making Decisions For Strategic Advantage Second Edition
DOWNLOAD
Author : Sahaf, Musadiq A.
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-07-01
Strategic Marketing Making Decisions For Strategic Advantage Second Edition written by Sahaf, Musadiq A. and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
The Impossible Advantage
DOWNLOAD
Author : Wolfram Wördemann
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-18
The Impossible Advantage written by Wolfram Wördemann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Business & Economics categories.
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is. Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector. For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
The Strategy Playbook Navigating The Maze Of Competitive Advantage
DOWNLOAD
Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-08-15
The Strategy Playbook Navigating The Maze Of Competitive Advantage written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-15 with Business & Economics categories.
In a world where competitive advantage is fleeting and disruption is a constant, "The Strategy Playbook: Navigating the Maze of Competitive Advantage" emerges as an essential guide for business leaders, entrepreneurs, and strategic thinkers seeking to thrive in an ever-changing landscape. This comprehensive volume provides a roadmap for developing and executing winning strategies in an increasingly complex and interconnected business environment. Drawing on cutting-edge research and real-world case studies, the book delves into the core principles and frameworks that underpin effective strategic management. It explores the intricate interplay between industry analysis, core competencies, and sustainable competitive advantage, empowering readers to make informed decisions and stay ahead of the competition. The book emphasizes the importance of innovation and disruption as catalysts for transformative change, highlighting the need for organizations to embrace new technologies, cultivate a culture of innovation, and manage intellectual property effectively. Beyond theoretical concepts, "The Strategy Playbook" offers practical insights into the art of strategy execution. It guides readers through the process of translating vision into reality, aligning organizational capabilities, and creating a performance-driven culture. The book also examines the complexities of corporate governance, highlighting the role of boards of directors in ensuring ethical leadership, decision-making, and stakeholder accountability. Furthermore, the book explores the strategic implications of mergers, acquisitions, and strategic alliances, providing a framework for evaluating opportunities, integrating acquired companies, and managing cross-cultural challenges. It delves into the nuances of global expansion and international strategy, equipping readers with the knowledge and tools necessary to navigate diverse markets, manage cross-border operations, and mitigate global risks. In an era where corporate social responsibility is increasingly intertwined with business success, "The Strategy Playbook" dedicates a chapter to the evolving landscape of CSR. It emphasizes the importance of integrating CSR into strategic decision-making, managing stakeholder relationships, and measuring CSR performance. The book challenges readers to reimagine the role of business in society, promoting a sustainable and responsible approach to growth. As we peer into the future of strategy, "The Strategy Playbook" concludes with an exploration of emerging trends shaping strategic landscapes. It highlights the significance of scenario planning, strategic flexibility, and resilience in an uncertain world. The book underscores the imperative of mastering digital transformation and adapting to the rapidly evolving technological landscape. It challenges readers to reimagine the role of business in society, promoting a sustainable and responsible approach to growth. With its comprehensive coverage, practical insights, and thought-provoking perspectives, "The Strategy Playbook" is an indispensable resource for anyone seeking to navigate the maze of competitive advantage and achieve lasting success in today's dynamic business environment. If you like this book, write a review!
Power Instrumentation For The Dental Professional With Navigate Advantage Access
DOWNLOAD
Author : Lisa Mayo
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2023-02-15
Power Instrumentation For The Dental Professional With Navigate Advantage Access written by Lisa Mayo and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-15 with Medical categories.
The field of dental ultrasonics and air polishing has become mainstream as the technology has evolved. Power Instrumentation for the Dental Professional aims to bridge the gap of knowledge between education and clinical practice by allowing the student to acquire the knowledge needed to implement power technology effectively into patient care with a contemporary approach to preventive, maintenance, and non-surgical periodontal procedures. As with any form of clinical practice, power instrumentation is best learned through continued repetition. The exercises in this textbook allow you to move at your own pace to gain proficiency. The videos that accompany the text will provide you with a chairside instructor that you can watch multiple times while developing your clinical skills.
Creating And Sustaining Competitive Advantage
DOWNLOAD
Author : Chandra S. Mishra
language : en
Publisher: Springer
Release Date : 2017-06-13
Creating And Sustaining Competitive Advantage written by Chandra S. Mishra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13 with Business & Economics categories.
This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.
Business Strategy And Competitive Advantage
DOWNLOAD
Author : Jovo Ateljević
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-24
Business Strategy And Competitive Advantage written by Jovo Ateljević and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-24 with Business & Economics categories.
Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter’s research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the competitiveness of orthodox microeconomic theory. This is where Porter went further, constructing a popular value chain concept that provides the ability to disaggregate the key activities of business process in creating products and services in terms of cost analysis and value creation. This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters’ research on strategic management in order to unravel or simplify his key theoretical concepts. It will be of interest to researchers, academics, practitioners, and students in the fields of strategic management and international business.
Patient Positioning And Immobilization In Radiation Oncology
DOWNLOAD
Author : Gunilla Carleson Bentel
language : en
Publisher: McGraw-Hill Professional Publishing
Release Date : 1999
Patient Positioning And Immobilization In Radiation Oncology written by Gunilla Carleson Bentel and has been published by McGraw-Hill Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Medical categories.
Everything a beginning investor needs to know about stocks, bonds, and mutual funds. Personal investing has never been easier! How Wall Street Works contains the basic knowledge every investor needs, written in a straightforward, easy-to-understand Q&A format. Readers who want to truly understand their money will find answers on: how can I find the right stockbroker? do I invest in stocks, bonds, mutualfunds...or all three? can I really trade from my home computer? how can derivatives help me avoid risk? Shunning technical jargon and mathematics, it details how to open a brokerage account, crucial tax considerations, how to track your investments in the newspaper, and more. Updated to shed light on today's tumultuous market, this wide-ranging, fingertip-reference book is perfect for first-time investors everywhere.
Consumer Behavior And Marketing Strategy
DOWNLOAD
Author : Dhanalakshmi Marar
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Consumer Behavior And Marketing Strategy written by Dhanalakshmi Marar and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Consumer Behavior and Marketing Strategy" addresses the steep rise in market competition and how marketing strategies adapt to capture impacts and provide solutions. This comprehensive guide delves into the interdisciplinary field of consumer psychology and its interaction with products. It explores how these strategies contribute to business growth, convert occasional customers into repeat consumers, and navigate consumer behavior challenges. The book provides insights into complex consumer behavior from basic to advanced levels, addressing issues from both marketer and consumer perspectives. Each thoroughly researched chapter follows a logical flow, ensuring continuity for readers. Concepts are illustrated with examples, and end-of-chapter questions offer practice aimed at undergraduates. Written in simple, lucid language, the book accelerates beginner learning. The glossary at the end helps readers understand frequently used marketing terms. "Consumer Behavior and Marketing Strategy" is an invaluable guide for understanding the interaction of consumer behavior and marketing strategies, offering practical solutions and comprehensive insights.
The Power Of Unfair Advantage
DOWNLOAD
Author : John L. Nesheim
language : en
Publisher: Simon and Schuster
Release Date : 2005-06-08
The Power Of Unfair Advantage written by John L. Nesheim and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-08 with Business & Economics categories.
A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.