Strategic Marketing Making Decisions For Strategic Advantage Second Edition
DOWNLOAD eBooks
Download Strategic Marketing Making Decisions For Strategic Advantage Second Edition PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategic Marketing Making Decisions For Strategic Advantage Second Edition book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Strategic Marketing Making Decisions For Strategic Advantage Second Edition
DOWNLOAD eBooks
Author : Sahaf, Musadiq A.
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-07-01
Strategic Marketing Making Decisions For Strategic Advantage Second Edition written by Sahaf, Musadiq A. and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Strategic Marketing
DOWNLOAD eBooks
Author : MUSADIQ A. SAHAF
language : en
Publisher:
Release Date : 2019
Strategic Marketing written by MUSADIQ A. SAHAF and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Strategic Marketing
DOWNLOAD eBooks
Author : MUSADIQ A. SAHAF
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2008-02-21
Strategic Marketing written by MUSADIQ A. SAHAF and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-21 with Business & Economics categories.
This systematically organized and accessible text gives an in-depth analysis of the multidimensional aspects of strategic marketing. It is a harmonious blend of theoretical aspects and real-world applications, equipping the students with the requisite knowledge and skills for understanding the subject. It illustrates how to design effective marketing strategies to compete in a highly dynamic and competitive market. Divided into five parts, the text attempts to bridge the gap between the science and the art of marketing strategy. The book provides a stimulating learning environment. Initially, it gives a thorough analysis of the framework that would help managers make their businesses effective. Then it goes on to discuss such topics as customer behaviour and customer relationship management, along with competitor analysis. The text concludes with the strategies that fall within the scope of marketing mix, viz. product, marketing communication, personal selling, distribution and pricing. KEY FEATURES • Provides Case Studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Besides chapter-end summary and exercises, the text gives a glossary of terms. • The text emphasizes managerial viewpoint to facilitate decision-making. • Uses teach-yourself technique so that students can learn the concepts through self-study. Primarily intended as a text for postgraduate students of management and commerce, the book would also be useful to practising managers.
Strategic Marketing
DOWNLOAD eBooks
Author : Douglas West
language : en
Publisher: Oxford University Press
Release Date : 2010-03-25
Strategic Marketing written by Douglas West and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-25 with Business & Economics categories.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Marketing Management
DOWNLOAD eBooks
Author : John Walker Mullins
language : en
Publisher:
Release Date : 2005
Marketing Management written by John Walker Mullins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Strategic Marketing
DOWNLOAD eBooks
Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Strategic Marketing Decisions
DOWNLOAD eBooks
Author : Isobel Doole
language : en
Publisher: Routledge
Release Date : 2006-06
Strategic Marketing Decisions written by Isobel Doole and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with Business & Economics categories.
Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Strategic Market Management
DOWNLOAD eBooks
Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2017-09-18
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Strategic Marketing
DOWNLOAD eBooks
Author : Peter Reed
language : en
Publisher:
Release Date : 2019
Strategic Marketing written by Peter Reed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Decision making categories.
Strategic Marketing 2e Theory And Applications For Competitive Advantage
DOWNLOAD eBooks
Author : Prof Pierre Joubert
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Strategic Marketing 2e Theory And Applications For Competitive Advantage written by Prof Pierre Joubert and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.