Strategic Marketing 2e Theory And Applications For Competitive Advantage
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Strategic Marketing 2e Theory And Applications For Competitive Advantage
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Author : Prof Pierre Joubert
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Strategic Marketing 2e Theory And Applications For Competitive Advantage written by Prof Pierre Joubert and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
Strategic Marketing
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Author : Bibi Z. Chummun
language : en
Publisher:
Release Date : 2020
Strategic Marketing written by Bibi Z. Chummun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Marketing categories.
Strategic Marketing
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Author : Peet Venter
language : en
Publisher:
Release Date : 2014
Strategic Marketing written by Peet Venter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Marketing categories.
Strategic Marketing 2e Theory And Application For Competitive Advantage
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Author :
language : en
Publisher:
Release Date : 2015
Strategic Marketing 2e Theory And Application For Competitive Advantage written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Strategic Marketing
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Author : Douglas West
language : en
Publisher: Oxford University Press
Release Date : 2010-03-25
Strategic Marketing written by Douglas West and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-25 with Business & Economics categories.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Strategic Marketing
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Author : Douglas C. West
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Strategic Marketing written by Douglas C. West and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Lærebøger categories.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Creating Customer Value Through Strategic Marketing Planning
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Author : Edwin J. Nijssen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Business & Economics categories.
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 1999-04-30
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-30 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Strategic Marketing Management
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Author : S. Soundaian
language : en
Publisher: MJP Publisher
Release Date : 2019-06-05
Strategic Marketing Management written by S. Soundaian and has been published by MJP Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/