Principles Of Integrated Marketing Communications
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Principles Of Integrated Marketing Communications A Malaysia Casebook
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Author : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
language : en
Publisher: Penerbit USM
Release Date : 2022-10-18
Principles Of Integrated Marketing Communications A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and has been published by Penerbit USM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Integrated Marketing Communications
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Author : Lawrence Ang
language : en
Publisher: Cambridge University Press
Release Date : 2014-01-02
Integrated Marketing Communications written by Lawrence Ang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
Principles Of Integrated Marketing Communications
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Author : Lawrence Ang
language : en
Publisher: Cambridge University Press
Release Date : 2021-02-23
Principles Of Integrated Marketing Communications written by Lawrence Ang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-23 with Business & Economics categories.
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Marketing Communication
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Author : Richard J. Varey
language : en
Publisher: Psychology Press
Release Date : 2002
Marketing Communication written by Richard J. Varey and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Principles Of Advertising
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Author : Monle Lee
language : en
Publisher: Routledge
Release Date : 2005
Principles Of Advertising written by Monle Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Ebook Instant Access For Advertising Imc Principles And Practice Global Edition
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Author : Sandra Moriarty
language : en
Publisher: Pearson Higher Ed
Release Date : 2015-04-17
Ebook Instant Access For Advertising Imc Principles And Practice Global Edition written by Sandra Moriarty and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Business & Economics categories.
For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Integrated Marketing Communication
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Author : Robyn Blakeman
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2018
Integrated Marketing Communication written by Robyn Blakeman and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Marketing Communications
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Author : Lynne Eagle
language : en
Publisher: Routledge
Release Date : 2014-08-27
Marketing Communications written by Lynne Eagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-27 with Business & Economics categories.
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Imc The Next Generation
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Author : Don E. Schultz
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Imc The Next Generation written by Don E. Schultz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships