Imc The Next Generation
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Imc The Next Generation
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Author : Don E. Schultz
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Imc The Next Generation written by Don E. Schultz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
Imc The Next Generation
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Author :
language : en
Publisher:
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Imc The Next Generation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Evolution Of Integrated Marketing Communications
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Author : Don Schultz
language : en
Publisher: Routledge
Release Date : 2013-12-16
The Evolution Of Integrated Marketing Communications written by Don Schultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Innovative Research And Applications In Next Generation High Performance Computing
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Author : Hassan, Qusay F.
language : en
Publisher: IGI Global
Release Date : 2016-07-05
Innovative Research And Applications In Next Generation High Performance Computing written by Hassan, Qusay F. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-05 with Computers categories.
High-performance computing (HPC) describes the use of connected computing units to perform complex tasks. It relies on parallelization techniques and algorithms to synchronize these disparate units in order to perform faster than a single processor could, alone. Used in industries from medicine and research to military and higher education, this method of computing allows for users to complete complex data-intensive tasks. This field has undergone many changes over the past decade, and will continue to grow in popularity in the coming years. Innovative Research Applications in Next-Generation High Performance Computing aims to address the future challenges, advances, and applications of HPC and related technologies. As the need for such processors increases, so does the importance of developing new ways to optimize the performance of these supercomputers. This timely publication provides comprehensive information for researchers, students in ICT, program developers, military and government organizations, and business professionals.
Social Media And Integrated Marketing Communication
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Author : Jeanne M. Persuit
language : en
Publisher: Lexington Books
Release Date : 2013-07-18
Social Media And Integrated Marketing Communication written by Jeanne M. Persuit and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model
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Author : Kwang-Yong Shin
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-04
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model written by Kwang-Yong Shin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Business & Economics categories.
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Next Generation Air Transportation System Status Of The Transition To The Future Air Traffic Control System Testimony
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
Next Generation Air Transportation System Status Of The Transition To The Future Air Traffic Control System Testimony written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2014-06-27
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Advertising Theory
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Author : Shelly Rodgers
language : en
Publisher: Routledge
Release Date : 2012-04-23
Advertising Theory written by Shelly Rodgers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Business & Economics categories.
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
A Reader In Marketing Communications
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Author : Philip Kitchen
language : en
Publisher: Routledge
Release Date : 2020-08-26
A Reader In Marketing Communications written by Philip Kitchen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.