Corporate Communication Unleashed
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Corporate Communication Unleashed
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Author : Manjusha C B
language : en
Publisher: OrangeBooks Publication
Release Date : 2023-09-14
Corporate Communication Unleashed written by Manjusha C B and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-14 with Education categories.
In the digital era, where information spreads at an unprecedented rate, mastering the art of effective business dialogue is not a choice but a necessity. This book acts as your guide, providing insights, tips, and best practices to help you navigate the ever-evolving landscape of corporate communication with confidence and finesse.
Unleashing The Power Of Pr
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Author : Mark Weiner
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-12
Unleashing The Power Of Pr written by Mark Weiner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-12 with Business & Economics categories.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Corporate Communication
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Author : Otto Lerbinger
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06
Corporate Communication written by Otto Lerbinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Language Arts & Disciplines categories.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Communication
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997
Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Windows Communication Foundation 3 5 Unleashed
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Author : Craig McMurty
language : en
Publisher: Pearson Education
Release Date : 2008-10-07
Windows Communication Foundation 3 5 Unleashed written by Craig McMurty and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-07 with Computers categories.
Windows Communication Foundation (WCF) is Microsoft’s dynamic technology for allowing autonomous software to communicate. Superseding earlier technologies such as COM/DCOM, .NET Remoting, ASP.NET Web Services, and the Web Services Enhancements for .NET, WCF provides a single solution that is designed to always be the best way to exchange data among software entities. It also provides the infrastructure for developing the next generation of Web Services, with support for the WS-* family of specifications, and a new serialization system for enhanced performance. In the 3.5 release, WCF has been expanded to include support for REST, JSON, and Syndication (RSS and Atom) services, further broadening the possibilities for what can be done. For information technology professionals, WCF supplies an impressive array of administration tools that enterprises and software vendors can use to reduce the cost of ownership of their solutions without writing a single line of code. Most important, WCF delivers on the promise of model-driven software development with the new software factory approach, by which one can iteratively design solutions in a modeling language and generate executables from lower-level class libraries. Windows Communication Foundation 3.5 Unleashed is designed to be the essential resource for software developers and architects working with WCF. The book guides readers through a conceptual understanding of all the facilities of WCF and provides step-by-step guides to applying the technology to practical problems. As evangelists at Microsoft for WCF, WF, and CardSpace, Craig McMurtry, Marc Mercuri, Nigel Watling, and Matt Winkler are uniquely positioned to write this book. They had access to the development team and to the product as it was being built. Their work with enterprises and outside software vendors has given them unique insight into how others see the software, how they want to apply it, and the challenges they face in doing so. --Gives you nearly 100 best practices for programming with WCF --Provides detailed coverage of how to version services that you will not find anywhere else --Delves into using WCF together with Windows Workflow Foundation (WF) and Windows CardSpace --Provides detailed coverage of the new high-performance data contract serializer for .NET --Walks you through creating secure, reliable, transacted messaging, and how to understand the available options --Introduces you to federated, claims-based security and shows you how to incorporate SAML and WS-Trust security token services into your architecture --Provides step-by-step instructions for how to customize every aspect of WCF --Shows you how to add behaviors, communication channels, message encoders, and transports --Presents options for implementing publish/subscribe solutions --Gives clear guidance on peer-to-peer communications with WCF
Skype For Business Unleashed
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Author : Alex Lewis
language : en
Publisher: Sams Publishing
Release Date : 2016-09-15
Skype For Business Unleashed written by Alex Lewis and has been published by Sams Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Computers categories.
Skype for Business Unleashed This is the most comprehensive, realistic, and useful guide to Skype for Business Server 2015, Microsoft’s most powerful unified communications system. Four leading Microsoft unified communications consultants share in-the-trenches guidance for planning, integration, migration, deployment, administration, and more. The authors thoroughly introduce Skype for Business 2015’s components and capabilities, as well as changes and improvements associated with the integration of popular Skype consumer technologies. You’ll find detailed coverage of IP voice, instant messaging, conferencing, and collaboration; and expert guidance on server roles, multi-platform clients, security, and troubleshooting. Reflecting their unsurpassed experience, the authors illuminate Microsoft’s new cloud-based and hybrid cloud architectures for unified communications, showing how these impact networking, security, and Active Directory. They cover SDN for unified communications; interoperation with consumer Skype and legacy video conferencing; quality optimization, mobile improvements, and much more. Throughout, the authors combine theory, step-by-step configuration instructions, and best practices from real enterprise environments. Simply put, you’ll learn what works–and how it’s done. Detailed Information on How To · Plan deployments, from simple to highly complex · Deploy Skype for Business Server 2015 as a cloud or cloud-hybrid solution · Walk step by step through installation or an in-place upgrade · Overcome “gotchas” in migrating from Lync Server 2010 or 2013 · Leverage new features available only in cloud or cloud-hybrid environments · Implement and manage Mac, mobile, Windows, browser, and virtualized clients · Establish server roles, including front end, edge, and mediation server · Make the most of Skype for Business Server 2015’s enhanced mobile experience · Manage external dependencies: network requirements, dependent services, and security infrastructure · Efficiently administer Skype for Business Server 2015 · Provide for high availability and disaster recovery · Integrate voice, telephony, and video, step by step · Avoid common mistakes, and discover expert solutions and workarounds Category: Business Applications Covers: Skype for Business User Level: Intermediate—Advanced
Corporate Communications
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Author : Lars Thoeger Christensen
language : en
Publisher: SAGE
Release Date : 2008-02-28
Corporate Communications written by Lars Thoeger Christensen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-28 with Business & Economics categories.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Strategic Corporate Communication
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Author : Richard Stanton
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Strategic Corporate Communication written by Richard Stanton and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Corporate Communication
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Author : Paul A. Argenti
language : en
Publisher:
Release Date : 2016-12-16
Corporate Communication written by Paul A. Argenti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-16 with Communication in management categories.
Essentials Of Corporate Communication
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Author : Cees B.M. Van Riel
language : en
Publisher: Routledge
Release Date : 2007-08-07
Essentials Of Corporate Communication written by Cees B.M. Van Riel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.