Corporate Social Responsibility Sustainability And Public Relations
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Corporate Social Responsibility Sustainability And Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Routledge
Release Date : 2015-11-19
Corporate Social Responsibility Sustainability And Public Relations written by Donnalyn Pompper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Corporate Social Responsibility Sustainability And Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Routledge
Release Date : 2015-11-19
Corporate Social Responsibility Sustainability And Public Relations written by Donnalyn Pompper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Corporate Social Responsibility Sustainability And Ethical Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-11-30
Corporate Social Responsibility Sustainability And Ethical Public Relations written by Donnalyn Pompper and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Communicating Corporate Social Responsibility
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2014-02-07
Communicating Corporate Social Responsibility written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-07 with Business & Economics categories.
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Corporate Social Responsibility Is Not Public Relations
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Author : Sangeeta Waldron
language : en
Publisher: Jaico Publishing House
Release Date : 2022-11-15
Corporate Social Responsibility Is Not Public Relations written by Sangeeta Waldron and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Business & Economics categories.
How to put Corporate Social Responsibility (CSR) at the heart of your company and maximise the business benefits Research shows that CSR improves longterm business performance and that consumers prefer to patronise organisations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organisation and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organisation's blatant selfpromotion. Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be. Sangeeta Waldron is an awardwinning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to global events, where she speaks about the media, CSR and diversity in business.
Challenging Corporate Social Responsibility
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Author : Jessalynn R. Strauss
language : en
Publisher: Routledge
Release Date : 2015-05-01
Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Corporate Social Responsibility Public Relations And Community Engagement
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Author : Marianne D. Sison
language : en
Publisher: Routledge
Release Date : 2018-09-07
Corporate Social Responsibility Public Relations And Community Engagement written by Marianne D. Sison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
Communicating Corporate Social Responsibility In The Digital Era
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Author : Adam Lindgreen
language : en
Publisher: Routledge
Release Date : 2017-12-12
Communicating Corporate Social Responsibility In The Digital Era written by Adam Lindgreen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Handbook Of Integrated Csr Communication
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Author : Sandra Diehl
language : en
Publisher: Springer
Release Date : 2016-12-29
Handbook Of Integrated Csr Communication written by Sandra Diehl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-29 with Business & Economics categories.
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Csr Communication In The Media
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Author : Franzisca Weder
language : en
Publisher: Springer Nature
Release Date : 2023-03-22
Csr Communication In The Media written by Franzisca Weder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-22 with Business & Economics categories.
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.