Corporate Story Design Progettare E Realizzare Storie Per Raccontare Imprese E Prodotti
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Corporate Story Design Progettare E Realizzare Storie Per Raccontare Imprese E Prodotti
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Author : Davide Pellegrini
language : it
Publisher:
Release Date : 2016-04
Corporate Story Design Progettare E Realizzare Storie Per Raccontare Imprese E Prodotti written by Davide Pellegrini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04 with Business & Economics categories.
Come Far Crescere Il Vostro Business
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Author : Ian Cooper
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Come Far Crescere Il Vostro Business written by Ian Cooper and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
1065.133
Guida Pratica All Employer Branding
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Author : Giuseppe Caliccia
language : it
Publisher: FrancoAngeli
Release Date : 2017-06-13T00:00:00+02:00
Guida Pratica All Employer Branding written by Giuseppe Caliccia and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13T00:00:00+02:00 with Business & Economics categories.
1065.147
Come Redigere Un Budget E Fare Previsioni
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Author : Nigel Wyatt
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Come Redigere Un Budget E Fare Previsioni written by Nigel Wyatt and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
1065.132
Il Successo Organizzativo Da Sogno A Realt
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Author : Rosanna Gallo
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Il Successo Organizzativo Da Sogno A Realt written by Rosanna Gallo and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
2000.1466
Squirrel Inc
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Author : Stephen Denning
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-12
Squirrel Inc written by Stephen Denning and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-12 with Business & Economics categories.
Take a satirical scamper through organizational life in the midstof changing times, brought to you by master storyteller andformer World Bank executive Steve Denning. With wisdom and ahealthy dose of wit, Denning introduces a cast of furry characterswho together learn the fine art of change through storytelling intheir quest to overcome obstacles, generate enthusiasm andteamwork, share knowledge, and ultimately lead their company into anew era of success and significance. Through the stories ofSquirrel Inc., readers will learn that the ability to tellthe right story at the right time can determine the outcome of anymajor change effort. In each chapter Denning's squirrels learn touse storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge How to lead your organization into the future
Emotional Branding
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Author : Marc Gobe
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-09
Emotional Branding written by Marc Gobe and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Storytelling
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Author : Christian Salmon
language : en
Publisher: Verso Books
Release Date : 2017-01-31
Storytelling written by Christian Salmon and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Social Science categories.
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
The Daydreamer
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Author : Ian McEwan
language : en
Publisher: Random House
Release Date : 2023-08-03
The Daydreamer written by Ian McEwan and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-03 with Fiction categories.
Peter Fortune is a boy who likes to daydream. He dreams about swapping bodies with his cat and with his baby cousin, but he gets so lost he's unsure where one fantasy finishes and the next begins. Cartwheeling through these transformations, Peter eventually finds himself in an adult body experiencing the adventure of falling in love. 'As far-fetched and funny as anything by Roald Dahl' Vogue 'Perfectly judged, scary, poignant, meaningful; he makes it look easy, but this is brilliantly achieved' Guardian
The Story Of B
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Author : Daniel Quinn
language : en
Publisher: Bantam
Release Date : 2010-01-13
The Story Of B written by Daniel Quinn and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-13 with Fiction categories.
From the author of the critically acclaimed, award-winning bestseller Ishmael and its sequel, My Ishmael, comes a powerful novel with one of the most profound spiritual testaments of our time “A compelling ‘humantale’ that will unglue, stun, shock, and rearrange everything you’ve learned and assume about Western civilization and our future.”—Paul Hawken, author of The Ecology of Commerce Father Jared Osborne has received an extraordinary assignment from his superiors: Investigate an itinerant preacher stirring up deep trouble in central Europe. His followers call him B, but his enemies say he’s something else: the Antichrist. However, the man Osborne tracks across a landscape of bars, cabarets, and seedy meeting halls is no blasphemous monster—though an earlier era would undoubtedly have rushed him to the burning stake. For B claims to be enunciating a gospel written not on any stone or parchment but in our very genes, opening up a spiritual direction for humanity that would have been unimaginable to any of the prophets or saviors of traditional religion. Pressed by his superiors for a judgement, Osborne is driven to penetrate B’s inner circle, where he soon finds himself an anguished collaborator in the dismantling of his own religious foundations. More than a masterful novel of adventure and suspense, The Story of B is a rich source of compelling ideas from an author who challenges us to rethink our most cherished beliefs. Explore Daniel Quinn’s spiritual Ishmael trilogy: ISHMAEL • MY ISHMAEL • THE STORY OF B