Country Marketing Plan
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Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1989
Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Costa Rica categories.
Jamaica Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1989
Jamaica Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Jamaica categories.
International Marketing And The Country Of Origin Effect
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Author : G. Bertoli
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01
International Marketing And The Country Of Origin Effect written by G. Bertoli and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Colombia Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1991
Colombia Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Colombia categories.
Country Marketing Plan Honduras
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Author :
language : en
Publisher:
Release Date : 1991
Country Marketing Plan Honduras written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Honduras categories.
Brazil Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1991
Brazil Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Brazil categories.
Chile Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1991
Chile Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Chile categories.
Country Marketing Plan Panama
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Author :
language : en
Publisher:
Release Date : 1991
Country Marketing Plan Panama written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Argentina Country Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1989
Argentina Country Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Argentina categories.
Country Marketing Plan For Dominican Republic
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Author :
language : en
Publisher:
Release Date : 1991
Country Marketing Plan For Dominican Republic written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Dominican Republic categories.