Country Specific Effects Of Reputation
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Country Specific Effects Of Reputation
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Author : Christopher Schlägel
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-03-31
Country Specific Effects Of Reputation written by Christopher Schlägel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.
Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.
The Oxford Handbook Of Corporate Reputation
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Author : Michael L. Barnett
language : en
Publisher: Oxford University Press, USA
Release Date : 2012-07-19
The Oxford Handbook Of Corporate Reputation written by Michael L. Barnett and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.
The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
Advances In Databases And Information Systems
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Author : Janis Grundspenkis
language : en
Publisher: Springer
Release Date : 2010-03-10
Advances In Databases And Information Systems written by Janis Grundspenkis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Computers categories.
This book constitutes the thoroughly refereed past-workshop proceedings of the Associated Workshops and the Doctoral Consortium held as satellite events of ADBIS 2009, the 13th East European Conference on Advances in Databases and Information Systems in Riga, Latvia, in September 2009.
The Sage Encyclopedia Of Corporate Reputation
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Author : Craig E. Carroll
language : en
Publisher: SAGE Publications
Release Date : 2016-05-04
The Sage Encyclopedia Of Corporate Reputation written by Craig E. Carroll and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-04 with Business & Economics categories.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Global Aspects Of Reputation And Strategic Management
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Author : David Deephouse
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-07-16
Global Aspects Of Reputation And Strategic Management written by David Deephouse and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-16 with Business & Economics categories.
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Consumer Responses To Corporate Responsibility And Branding
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Author : Lukas Zimmer
language : en
Publisher: Springer Nature
Release Date : 2025-04-12
Consumer Responses To Corporate Responsibility And Branding written by Lukas Zimmer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-12 with Business & Economics categories.
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.
The Sustainability Effect
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Author : A. Brady
language : en
Publisher: Springer
Release Date : 2005-09-15
The Sustainability Effect written by A. Brady and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-15 with Business & Economics categories.
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Proceedings Of The 1993 World Marketing Congress
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Author : M. Joseph Sirgy
language : en
Publisher: Springer
Release Date : 2015-06-20
Proceedings Of The 1993 World Marketing Congress written by M. Joseph Sirgy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-20 with Business & Economics categories.
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Business Services In European Economic Growth
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Author : L. Rubalcaba
language : en
Publisher: Springer
Release Date : 2007-08-10
Business Services In European Economic Growth written by L. Rubalcaba and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-10 with Business & Economics categories.
The business services sector contributes heavily to European economic growth. Yet links between business services, and their role in economic growth remain under-explored. This volume provides a comprehensive approach from an applied economics perspective, covering with clear focus all the major mechanisms through which this contribution operates.
Country Of Origin Effect In International Business
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Author : Anna Grudecka
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-24
Country Of Origin Effect In International Business written by Anna Grudecka and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-24 with Business & Economics categories.
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.