Crack The Marketing Case And Interview Like A Cmo
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Crack The Marketing Case And Interview Like A Cmo
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Author : Nitish Rai Gupta
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-10-18
Crack The Marketing Case And Interview Like A Cmo written by Nitish Rai Gupta and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical). It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry/category type. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all IIMs & top B-Schools and have got rave reviews unanimously
The Marketing Case Interview
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Author : Marc Cosentino
language : en
Publisher:
Release Date : 2013
The Marketing Case Interview written by Marc Cosentino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business consultants categories.
"Case questions have been popping up in marketing interviews for years. They have become increasingly sophisticated as marketing strategies have exploded and the venues for advertisements have multiplied exponentially. Thanks to the digerati, this industry is changing at lightning speed. For the past two decades Marc Cosentino's work has towered over the field of case interviews. The Wall Street Journal calls his book Case in Point the MBA Bible which is one of the many reasons why Cosentino is the world's foremost authority on case interviewing. He is CEO of CaseQuestions.com and a popular and sought after speaker. Over the past 25 years he has advised and coached over 100,000 students and alumni."--amazon.com
Mastering The Case Interview
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011-01-01
Mastering The Case Interview written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business consultants categories.
Offering detailed advice on how to ace the case interview, this guide outlines the key interview principles, provides practical tips on writing a resume and carrying out the personal experience interview, and identifies strategies for mastering the case analysis.
Crack The Case
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Author : David Ohrvall
language : en
Publisher:
Release Date : 2003-09
Crack The Case written by David Ohrvall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09 with Business categories.
Ask A Manager
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Author : Alison Green
language : en
Publisher: Hachette UK
Release Date : 2018-05-01
Ask A Manager written by Alison Green and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.
'I'm a HUGE fan of Alison Green's "Ask a Manager" column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life.
Mastering The Case Interview
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2007
Mastering The Case Interview written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business consultants categories.
Mastering the Case Interview outlines the essential interview principles and identifies strategies you can use to master the case analysis. It offers an overview of the most common types of problems given in case interviews, outlines a framework for approaching each type of case, and provides a variety of case interview examples. In addition, this book offers detailed advice on how to manage the interview process: it includes specific interview guidelines, provides sample questions and answers, and outlines practical strategies on how to ace the case interview.
The Marketing Interview
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Author : Lewis Lin
language : en
Publisher:
Release Date : 2018-05-10
The Marketing Interview written by Lewis Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with categories.
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
Case Interview Questions For Tech Companies
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Author : Lewis Lin
language : en
Publisher:
Release Date : 2016-10-04
Case Interview Questions For Tech Companies written by Lewis Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with categories.
Case Interview Questions for Tech Companies provides 155 practice questions and answers to conquer case interviews for the following tech roles: Marketing Operations Finance Strategy Analytics Business Development Supplier or Vendor Management ...and Product Management -- QUESTIONS COVERED IN THE BOOK Here are some of the questions covered in the book: Marketing Create a marketing campaign for Microsoft Office 365. Write a media statement to respond to Uber mischaracterizations voiced in a taxi leader's newspaper op-ed. Operations Describe how Apple's supply chain works. What challenges does Apple face on a day-to-day basis? What's the bottleneck for an Amazon Robot Picker? And what is the capacity of the assembly line, in units per hour? During the holiday season, Amazon customers shipped 200 orders per second. Amazon's data science team discovered that the average number of orders waiting to be shipped was 20,650. How long did the average Amazon order wait to be shipped? Finance What should Apple consider before implementing a shop-in-shop store inside Best Buy? If you projected a $500M expense and the variance came in at $1M, what are some of the explanations for why that is happening? Be prepared to give more than three scenarios. Business Development A car dealer partner wants to stop doing business with Uber. What should you do? How would you identify university faculty to source content for an online university? Strategy If you could open a Google store anywhere, where would it be and why? Give your analysis of several recent acquisitions that Google has made. Analytics What top metrics would you track for the Tinder online dating app? If 1,000 people opened the Uber app during one hour, how many cars do you need? Product Management Let's say we wanted to implement an Amazon Mayday-like feature in Gmail. How would that work? How would you any Microsoft product to a restaurant? AUTHOR BIO Lewis C. Lin, former Google and Microsoft executive, has trained thousands of candidates to get ready for tech interviews, using his proven interview techniques. Lewis' students have received offers from the most coveted firms including Google, Facebook, Uber, Amazon, Microsoft, IBM, Dell and HP. Lewis has a bachelor's in computer science from Stanford University and an MBA from Northwestern University's Kellogg School of Management. He's the author of several bestsellers including Interview Math, Rise Above the Noise as well as Decode and Conquer. HERE'S WHAT PEOPLE SAY ABOUT THE AUTHOR "Got the Amazon offer, with an initial package that was $100K more than what I currently make at [a top 5 tech company]. It's a dream job for the role of Principal Product Manager for a [special project]. - Q.K. "Just signed the offer for a Google product marketing manager role. Your tips helped me relax and concentrate, so the time went by quickly even though it was really a tough interview." - D.E. "I had my in-person interviews down at Facebook last week and got my offer letter the next day! You were definitely a huge help in preparing for the interviews." - L.S.
Brand Vandals
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Author : Steve Earl
language : en
Publisher: A&C Black
Release Date : 2013-10-31
Brand Vandals written by Steve Earl and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?
Crack The Case System
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Author : David Ohrvall
language : en
Publisher: Turtle Hare Media
Release Date : 2011
Crack The Case System written by David Ohrvall and has been published by Turtle Hare Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business categories.
Crack the Case System is a complete training program, covering every aspect of the infamous "case interview" favored by top management consulting firms and a growing number of Fortune 500 companies. David Ohrvall's step-by-step approach combines practical instruction on structuring, analytics and communication, as well as insider tips and insights gained from training thousands of candidates. CTCS includes over 150 bonus videos on mbacase.com, 42 practice cases, homework and drills. About the author: David Ohrvall is the global expert on the topic of case interviews. A dynamic and sought-after speaker, he trains several thousand MBAs and undergraduates each year at premiere business schools around the world, including Wharton, Stanford, Harvard Business School, Chicago Booth, Duke's Fuqua School of Business, INSEAD, Oxford and Cambridge. David also has an extensive private coaching practice that has helped launch hundreds of candidates into consulting, venture capital, and a variety of industries. David is a former management consultant (Bain & Company), and a graduate of the Wharton School (MBA & undergrad). Learn more about David at www.mbacase.com.