The Marketing Case Interview
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The Marketing Case Interview
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Author : Marc Cosentino
language : en
Publisher:
Release Date : 2013
The Marketing Case Interview written by Marc Cosentino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business consultants categories.
"Case questions have been popping up in marketing interviews for years. They have become increasingly sophisticated as marketing strategies have exploded and the venues for advertisements have multiplied exponentially. Thanks to the digerati, this industry is changing at lightning speed. For the past two decades Marc Cosentino's work has towered over the field of case interviews. The Wall Street Journal calls his book Case in Point the MBA Bible which is one of the many reasons why Cosentino is the world's foremost authority on case interviewing. He is CEO of CaseQuestions.com and a popular and sought after speaker. Over the past 25 years he has advised and coached over 100,000 students and alumni."--amazon.com
Mastering The Case Interview 9th Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2018-03-22
Mastering The Case Interview 9th Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Business & Economics categories.
Mastering the Case Interview offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of interview examples that includes 20 sample case discussions and 200 practice questions.
Mastering The Case Interview
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011-01-01
Mastering The Case Interview written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business consultants categories.
Offering detailed advice on how to ace the case interview, this guide outlines the key interview principles, provides practical tips on writing a resume and carrying out the personal experience interview, and identifies strategies for mastering the case analysis.
Case Interview Secrets
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Author : Victor Cheng
language : en
Publisher:
Release Date : 2012
Case Interview Secrets written by Victor Cheng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.
Crack The Marketing Case And Interview Like A Cmo
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Author : Nitish Rai Gupta
language : en
Publisher:
Release Date : 2016
Crack The Marketing Case And Interview Like A Cmo written by Nitish Rai Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.
Mastering The Case Interview
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2007
Mastering The Case Interview written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business consultants categories.
Mastering the Case Interview outlines the essential interview principles and identifies strategies you can use to master the case analysis. It offers an overview of the most common types of problems given in case interviews, outlines a framework for approaching each type of case, and provides a variety of case interview examples. In addition, this book offers detailed advice on how to manage the interview process: it includes specific interview guidelines, provides sample questions and answers, and outlines practical strategies on how to ace the case interview.
Mastering The Case Analysis
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2006
Mastering The Case Analysis written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business consultants categories.
Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.
The Marketing Interview
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Author : Lewis Lin
language : en
Publisher:
Release Date : 2018-05-10
The Marketing Interview written by Lewis Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with categories.
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
The Case Interview Workbook 60 Case Questions For Management Consulting With Solutions
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Author : Robert Mellon
language : en
Publisher: Independently Published
Release Date : 2018-09-14
The Case Interview Workbook 60 Case Questions For Management Consulting With Solutions written by Robert Mellon and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with Business & Economics categories.
The Case Interview Workbook contains 60 case questions for management consulting interviews, with complete solutions. Every case is compiled and edited by a team of ex-consultants from McKinsey & Company, the Boston Consulting Group, and Bain & Company. This book fills the gap left by others by providing you with plenty of high-quality cases to practice on before your interview. Many cases are from actual interviews at the top-tier firms and cannot be found elsewhere. After working through this book, you will be prepared for every type of case question you may encounter: market sizing, estimation, operations, industry analysis, pricing, growth strategy, marketing, investment, M&A, market entry, customer segmentation, profitability, valuation, logic, issue identification, cost analysis, market expansion, and brainteasers, to name a few. These cases will help you prepare for interviews at leading management consulting firms, including McKinsey & Company, The Boston Consulting Group, Bain & Company, Oliver Wyman, Strategy& (formerly Booz & Company), A.T. Kearney, Roland Berger, and L.E.K, as well as for consulting roles at large firms such as Accenture, Deloitte, PwC, EY, and KPMG. Note that is a workbook, designed to complement other preparation books. You will have a hard time solving these cases without learning first elsewhere how to do so, e.g. which frameworks to use, how to use them, and how to structure a solution.
Case Interview Questions For Tech Companies
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Author : Lewis Lin
language : en
Publisher:
Release Date : 2016-10-04
Case Interview Questions For Tech Companies written by Lewis Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with categories.
Case Interview Questions for Tech Companies provides 155 practice questions and answers to conquer case interviews for the following tech roles: Marketing Operations Finance Strategy Analytics Business Development Supplier or Vendor Management ...and Product Management -- QUESTIONS COVERED IN THE BOOK Here are some of the questions covered in the book: Marketing Create a marketing campaign for Microsoft Office 365. Write a media statement to respond to Uber mischaracterizations voiced in a taxi leader's newspaper op-ed. Operations Describe how Apple's supply chain works. What challenges does Apple face on a day-to-day basis? What's the bottleneck for an Amazon Robot Picker? And what is the capacity of the assembly line, in units per hour? During the holiday season, Amazon customers shipped 200 orders per second. Amazon's data science team discovered that the average number of orders waiting to be shipped was 20,650. How long did the average Amazon order wait to be shipped? Finance What should Apple consider before implementing a shop-in-shop store inside Best Buy? If you projected a $500M expense and the variance came in at $1M, what are some of the explanations for why that is happening? Be prepared to give more than three scenarios. Business Development A car dealer partner wants to stop doing business with Uber. What should you do? How would you identify university faculty to source content for an online university? Strategy If you could open a Google store anywhere, where would it be and why? Give your analysis of several recent acquisitions that Google has made. Analytics What top metrics would you track for the Tinder online dating app? If 1,000 people opened the Uber app during one hour, how many cars do you need? Product Management Let's say we wanted to implement an Amazon Mayday-like feature in Gmail. How would that work? How would you any Microsoft product to a restaurant? AUTHOR BIO Lewis C. Lin, former Google and Microsoft executive, has trained thousands of candidates to get ready for tech interviews, using his proven interview techniques. Lewis' students have received offers from the most coveted firms including Google, Facebook, Uber, Amazon, Microsoft, IBM, Dell and HP. Lewis has a bachelor's in computer science from Stanford University and an MBA from Northwestern University's Kellogg School of Management. He's the author of several bestsellers including Interview Math, Rise Above the Noise as well as Decode and Conquer. HERE'S WHAT PEOPLE SAY ABOUT THE AUTHOR "Got the Amazon offer, with an initial package that was $100K more than what I currently make at [a top 5 tech company]. It's a dream job for the role of Principal Product Manager for a [special project]. - Q.K. "Just signed the offer for a Google product marketing manager role. Your tips helped me relax and concentrate, so the time went by quickly even though it was really a tough interview." - D.E. "I had my in-person interviews down at Facebook last week and got my offer letter the next day! You were definitely a huge help in preparing for the interviews." - L.S.