Crafting Brand S Legacy
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Crafting Brand S Legacy
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Author : Yasa Singgih & Buzzle
language : id
Publisher: Elex Media Komputindo
Release Date : 2024-02-14
Crafting Brand S Legacy written by Yasa Singgih & Buzzle and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-14 with Business & Economics categories.
Buku Crafting BrandÕs Legacy adalah persembahan terbaik dari Buzzle: ¥ Untuk kamu para brand founder, yang sering dianggap gila karena selalu berpikir dan bertindak di luar nalar, ¥ Untuk kamu yang saat ini sedang berjuang di balik layar sebuah brand, ¥ Untuk kamu yang sedang berproses menciptakan lahirnya sebuah brand raksasa baru, ¥ Untuk kamu yang lagi bersusah payah menyelamatkan nasib sebuah brand, ¥ Untuk kamu yang tiba-tiba harus melanjutkan sebuah brand, ¥ Untuk kamu yang sedang bingung menentukan arah sebuah brand. Didedikasikan untuk semua orang yang menaruh hati sepenuhnya, dan bertarung hidup dan matinya untuk kesuksesan sebuah brand. Berisi best practices, formula & strategi praktis yang teruji untuk mengembangkan brand baru menuju menengah dan besar. Temukan soul dari masing masing brand untuk menciptakan feeling & experience tak terlupakan bagi dunia. Yasa Singgih, Co Founder & CEO Fortius, perusahaan induk yang menjadi ekosistem bagi tumbuh kembang lifestyle brands di Indonesia, salah satunya lewat Buzzle, strategic branding & digital marketing partner yang mengelola puluhan lifestyle brands lokal di seluruh Indonesia. Yasa & Fortius mengelola Republic di industri sepatu, serta beberapa lifestyle brands di industri lainnya. Buku ini merupakan perpanjangan tangan dari tujuan hidup Yasa dan perusahaannya, yaitu empower the spirit of kindspiration (kindness & inspiration).
The Rise Of The Craft Brand
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Author : Ben Zifkin
language : en
Publisher: Lioncrest Publishing
Release Date : 2016-06-06
The Rise Of The Craft Brand written by Ben Zifkin and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
Big Retailers. Big Brands. Big Changes. The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, "craft brands" are coming to the forefront-brands that thrive on their uniqueness and their bond with consumers. Leaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers. This book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success-and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.
Grasped Digging Deeper
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-24
Grasped Digging Deeper written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-24 with Business & Economics categories.
"GRASPED Digging Deeper: Unearthing the Past to Innovate Future Marketing Strategies" embarks on a unique exploration, likening the meticulous work of archaeology to the dynamic field of marketing. This book delves into the historical layers of consumer behavior, branding evolution, and the shift from traditional to digital marketing tools. Offering a novel perspective, it guides marketing professionals, historians, and strategists on leveraging past insights to craft innovative future strategies, making it a vital read for those looking to build enduring brands and engaging campaigns. The unique selling proposition of "GRASPED Digging Deeper" is its innovative approach to marketing through the lens of archaeology. By analyzing the past, this book provides a framework for predicting future trends and crafting strategies that are both insightful and forward-thinking. It stands out for its ability to combine historical wisdom with modern marketing practices, appealing to professionals eager to integrate depth, context, and foresight into their marketing initiatives. "GRASPED Digging Deeper: Unearthing the Past to Innovate Future Marketing Strategies" offers a groundbreaking approach to understanding and applying the lessons of history to modern marketing challenges. By exploring the parallels between archaeology and marketing, this book uncovers the timeless principles of human behavior and cultural evolution that underpin successful marketing strategies. It invites readers on a journey through the layers of consumer trends, branding, and the evolution of marketing tools, providing a foundation for innovative and effective marketing in today's dynamic environment.
New York Breweries
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Author : Lew Bryson
language : en
Publisher: Stackpole Books
Release Date : 2014-03-01
New York Breweries written by Lew Bryson and has been published by Stackpole Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Cooking categories.
Revised and updated, this second edition features information for visitors to 89 breweries and brewpubs across the Empire State. • Each profile includes the brewery's story, styles of beer brewed, tours, food served, and special features • Author's "Pick" on the best beer to try at each site • Features on the brewing process, craft brewing, ales vs. lagers, local ingredients, and more
The Restructuring Of Global Value Chains
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Author : Yunshi Mao
language : en
Publisher: Springer Nature
Release Date : 2022-05-26
The Restructuring Of Global Value Chains written by Yunshi Mao and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-26 with Business & Economics categories.
This book discusses the feasible breakthrough of emerging economy enterprises in participating the international division of labor led by developed countries and gradually standing at the top end(s) of the value chain based on a deep understanding of the practice and upgrading opportunities of Chinese enterprises. On the basis of re-understanding the theory of global value chains, this book puts forward and expounds the concept of restructuring the global value chain. This book analyzes the background,motivations, paths and effects of enterprises in emerging economies to reconstruct the global value chain and develops a theoretical system to explore the deep-seated logic behind enterprise upgrading. This book concludes that the transformation and upgrading of Chinese enterprises are the most critical initiatives in seeking a new balance in the world economy. This book involves dozens of manufacturing enterprise cases in Chinese mainland and Taiwan. It is of great value to the research and policy study of enterprise upgrading and the participation in global competition.
In Fashion Culture Commerce Craft And Identity
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Author :
language : en
Publisher: BRILL
Release Date : 2022-01-10
In Fashion Culture Commerce Craft And Identity written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-10 with Social Science categories.
For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.
B R A N D Unleashed
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Author : Ranghan Venkatraman
language : en
Publisher: Notion Press
Release Date : 2024-01-17
B R A N D Unleashed written by Ranghan Venkatraman and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-17 with Business & Economics categories.
Redefining Success in the Algorithmic Age What if the well-trodden road of fierce competition doesn't lead to success, but instead molds you into a mere echo of the rivals you strive to surpass? Unveil the paradox of the modern business landscape—a revelation that challenges norms. Enter the realm of B.R.A.N.D., where the key to unlocking future-proof enterprise lies in the uncharted. Are you ready to transcend mediocrity, rewrite the rules, and orchestrate your own symphony of success in the algorithmic age?" Literary Light: Illuminating Paths for Autism and Underprivileged Kids With your purchase of this book, you're not just gaining a treasure of knowledge but also contributing to a noble cause. The proceeds are allocated to Spectrum Spotlight, a non-profit organization focused on autism, and towards supporting underprivileged children with special needs. This gesture of yours extends beyond reading, directly impacting lives and fostering positive change in our community.
Theory Of Reference Building Legacy Matrix
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Author : Devesh Purohit
language : en
Publisher: OrangeBooks Publication
Release Date : 2024-02-04
Theory Of Reference Building Legacy Matrix written by Devesh Purohit and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-04 with Juvenile Nonfiction categories.
Theory of Reference Building - Legacy Matrix is an outcome of 12+ years of research by Devesh Purohit that began in 2011. Shah Rukh Khan acted as a catalyst for inspiration behind this book. Legacy Matrix enhances the PR role of presence building to power building. On Devesh's request, Superstar Vijay Sethupathi endorsed the IP Legacy Matrix with his sweet gesture of posing for a photograph with the book draft.
Brands And Branding
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Author : Ashita Aggarwal
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-06
Brands And Branding written by Ashita Aggarwal and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-06 with Business & Economics categories.
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
Beer For Dummies
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Author : Marty Nachel
language : en
Publisher: John Wiley & Sons
Release Date : 2023-01-04
Beer For Dummies written by Marty Nachel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-04 with Cooking categories.
Become fluent in the universal language of beer Beer For Dummies is your companion as you explore the wide world of the third most-consumed beverage globally. Learn to recognize the characteristics of ales, lagers, and other beer styles. Perfect beer-and-food pairings. And embark on the ultimate beer tour, Dummies-style! Whether you're a beer novice or a brewery regular, there’s always something new to learn. We’ll help you pick the right beer for any occasion, understand why beers taste the way they do, and give you a handy reference to their strengths and ideal serving temperatures. This updated edition takes you a journey around the world of new beers—hazy-juicy in the U.S., Italian grape ale, Brazilian Catarina sour. You’ll also get up to date on the latest beer review apps and how the internet is shaping and reshaping beerdom. Cheers! Make an informed choice when selecting a beer and pairing with food Learn the fascinating process of brewing the different types of beer Discover world beer culture and new beer innovations Heighten your enjoyment of the subtleties of craft beer This book is an excellent resource for aiding your understanding, purchasing, drinking, and enjoyment of beer.