Create A Brand That Outlasts Trends Timeless Positioning For Lasting Impact
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Create A Brand That Outlasts Trends Timeless Positioning For Lasting Impact
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Author : Simon Schroth
language : en
Publisher: Recorded Books
Release Date : 2025-04-08
Create A Brand That Outlasts Trends Timeless Positioning For Lasting Impact written by Simon Schroth and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
In an ever-changing market, brands that stand the test of time have a distinct and timeless appeal. Create a Brand That Outlasts Trends teaches you how to build a brand that not only survives current trends but thrives regardless of market changes. This book focuses on creating a brand identity and positioning strategy that remains relevant, valuable, and respected year after year. You’ll learn how to define your brand’s core values, establish a long-term vision, and communicate your message in a way that resonates deeply with your audience. The book also explores how to build customer loyalty, create meaningful connections, and adapt your brand without losing its essence. By applying these principles, you can create a brand that is not only impactful today but continues to generate success for years to come. Create a Brand That Outlasts Trends is a must-read for any entrepreneur looking to build a brand that is timeless, influential, and financially successful long into the future.
Build A Legacy That Pays Forever Timeless Offers Systems And Impact
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Author : Sybex Books
language : en
Publisher: Recorded Books
Release Date : 2025-06-22
Build A Legacy That Pays Forever Timeless Offers Systems And Impact written by Sybex Books and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-22 with Business & Economics categories.
It’s time to stop launching things that fizzle and start creating value that lives on. Build A Legacy That Pays Forever is your step-by-step guide to building offers and systems that don’t just generate income—but continue to pay you in impact, reputation, and revenue long after the initial sale. This book is for entrepreneurs and creators who are done with chasing quick wins. You’ll learn how to craft timeless products, design evergreen systems, and structure your business around long-term outcomes—not short-term adrenaline. Inside, you’ll discover how to identify your legacy offer—the one solution that defines your authority and stands the test of time. You’ll map out how to automate delivery, streamline sales, and create scalable back-end systems that generate revenue with less effort and more integrity. You’ll also explore how to align your purpose with your profitability, ensuring your work doesn’t just build income—but leaves a mark. Because legacy isn’t just about what you leave behind. It’s about what continues working for you—while you rest, travel, heal, grow, or create something new. Whether you’re building for your family, your future, or your freedom, this book shows you how to create once and profit forever. It’s time to stop hustling endlessly for every sale. It’s time to build the business that outlives your to-do list—and outlasts your burnout.
How To Launch A Brand 2nd Edition
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Author : Fabian Geyrhalter
language : en
Publisher:
Release Date : 2015-12
How To Launch A Brand 2nd Edition written by Fabian Geyrhalter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12 with Branding (Marketing) categories.
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Product Management Essentials
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Author : Aswin Pranam
language : en
Publisher: Apress
Release Date : 2017-12-12
Product Management Essentials written by Aswin Pranam and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Computers categories.
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Egypt In Italy
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Author : Molly Swetnam-Burland
language : en
Publisher: Cambridge University Press
Release Date : 2015-04-06
Egypt In Italy written by Molly Swetnam-Burland and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-06 with Art categories.
This book examines the appetite for Egyptian and Egyptian-looking artwork in Italy during the century following Rome's annexation of Aegyptus as a province. In the early imperial period, Roman interest in Egyptian culture was widespread, as evidenced by works ranging from the monumental obelisks, brought to the capital over the Mediterranean Sea by the emperors, to locally made emulations of Egyptian artifacts found in private homes and in temples to Egyptian gods. Although the foreign appearance of these artworks was central to their appeal, this book situates them within their social, political, and artistic contexts in Roman Italy. Swetnam-Burland focuses on what these works meant to their owners and their viewers in their new settings, by exploring evidence for the artists who produced them and by examining their relationship to the contemporary literature that informed Roman perceptions of Egyptian history, customs, and myths.
The Win Without Pitching Manifesto
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Author : Blair Enns
language : en
Publisher:
Release Date : 2010
The Win Without Pitching Manifesto written by Blair Enns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
Albion S Seed
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Author : David Hackett Fischer
language : en
Publisher: Oxford University Press
Release Date : 1991-03-14
Albion S Seed written by David Hackett Fischer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-03-14 with History categories.
This fascinating book is the first volume in a projected cultural history of the United States, from the earliest English settlements to our own time. It is a history of American folkways as they have changed through time, and it argues a thesis about the importance for the United States of having been British in its cultural origins. While most people in the United States today have no British ancestors, they have assimilated regional cultures which were created by British colonists, even while preserving ethnic identities at the same time. In this sense, nearly all Americans are "Albion's Seed," no matter what their ethnicity may be. The concluding section of this remarkable book explores the ways that regional cultures have continued to dominate national politics from 1789 to 1988, and still help to shape attitudes toward education, government, gender, and violence, on which differences between American regions are greater than between European nations.
The Spell Of The Sensuous
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Author : David Abram
language : en
Publisher: Vintage
Release Date : 2012-10-17
The Spell Of The Sensuous written by David Abram and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-17 with Philosophy categories.
Winner of the International Lannan Literary Award for Nonfiction Animal tracks, word magic, the speech of stones, the power of letters, and the taste of the wind all figure prominently in this intellectual tour de force that returns us to our senses and to the sensuous terrain that sustains us. This major work of ecological philosophy startles the senses out of habitual ways of perception. For a thousand generations, human beings viewed themselves as part of the wider community of nature, and they carried on active relationships not only with other people with other animals, plants, and natural objects (including mountains, rivers, winds, and weather patters) that we have only lately come to think of as "inanimate." How, then, did humans come to sever their ancient reciprocity with the natural world? What will it take for us to recover a sustaining relation with the breathing earth? In The Spell of the Sensuous David Abram draws on sources as diverse as the philosophy of Merleau-Ponty, Balinese shamanism, Apache storytelling, and his own experience as an accomplished sleight-of-hand of magician to reveal the subtle dependence of human cognition on the natural environment. He explores the character of perception and excavates the sensual foundations of language, which--even at its most abstract--echoes the calls and cries of the earth. On every page of this lyrical work, Abram weaves his arguments with a passion, a precision, and an intellectual daring that recall such writers as Loren Eisleley, Annie Dillard, and Barry Lopez.
Social Media Marketing
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Author : Dave Evans
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-16
Social Media Marketing written by Dave Evans and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Business & Economics categories.
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.