Create A Brand That Sells Itself The Secret To Standing Out And Staying On Top
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Create A Brand That Sells Itself The Secret To Standing Out And Staying On Top
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-26
Create A Brand That Sells Itself The Secret To Standing Out And Staying On Top written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-26 with Business & Economics categories.
A strong brand is the foundation of business success. "Create a Brand That Sells Itself" teaches you how to build a brand that not only stands out but also attracts customers without constant effort. This book reveals the secrets to creating a unique brand identity, developing a compelling brand story, and positioning yourself as an authority in your market. Through practical steps, you’ll learn how to make your brand memorable, emotionally resonate with your audience, and create a lasting impression that leads to increased loyalty and sales. Whether you’re just starting your brand or looking to rebrand, this book will give you the tools to build a brand that sells itself and stays on top.
Stand Out
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Author : Aaron N. Fletcher
language : en
Publisher: Turner Publishing Company
Release Date : 2013-07-02
Stand Out written by Aaron N. Fletcher and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
Stand Out From The Competition
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Author : William R. McCleave, Jr.
language : en
Publisher: NAW
Release Date : 2003
Stand Out From The Competition written by William R. McCleave, Jr. and has been published by NAW this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Brand Management And Marketing Of Luxury Goods
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Author : Lucie Scholz
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-02-01
Brand Management And Marketing Of Luxury Goods written by Lucie Scholz and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with Business & Economics categories.
The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve exclusivity. A luxury brand has to be anchored in the heads of as many people as possible and be desired but it must remain inaccessible to most of them. The more a luxury brand or good gets actually purchased, the more it loses ist aura of exclusivity, ist attractiveness and ist 'dream value'.The purpose of this book is to analyze the specificities of the management and marketing of luxury brands in comparison to ordinary brands. The analysis will mainly focus on the four elements of the marketing mix, namely product, place, price and promotion. A detailed analysis of the four elements will disclose the particularities of luxury brands and present the requirements of successful luxury brand management which is able to overcome the difficulties resulting from the mentioned paradox.
Luxury Brand Management
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Author : Michel Chevalier
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-18
Luxury Brand Management written by Michel Chevalier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-18 with Business & Economics categories.
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
The New Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
The New Strategic Brand Management written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Computerworld
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Author :
language : en
Publisher:
Release Date : 1998-02-02
Computerworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-02-02 with categories.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Master Offers That Practically Sell Themselves How To Design Irresistible Packages
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Author : Simon Schroth
language : en
Publisher: Recorded Books
Release Date : 2025-04-02
Master Offers That Practically Sell Themselves How To Design Irresistible Packages written by Simon Schroth and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-02 with Business & Economics categories.
Crafting the perfect offer is the key to making sales effortless. Master Offers That Practically Sell Themselves teaches you how to create offers that are so compelling, your customers can’t help but buy. This book shows you how to design irresistible products, services, and packages that sell themselves with minimal effort on your part. You’ll learn the psychological principles behind what makes offers attractive, how to bundle products and services for maximum perceived value, and the importance of scarcity and urgency in closing sales. With actionable advice on pricing, positioning, and copywriting, this book will help you create offers that stand out in the market and convert like crazy. By mastering the art of crafting offers that practically sell themselves, you’ll be able to increase your sales without pushing or pressuring your prospects. Whether you’re selling digital products, services, or high-ticket items, Master Offers That Practically Sell Themselves will help you design offers that make your customers eager to buy.
Retail Banking Secrets How To Win Customers
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Author : Ahmed Musa
language : en
Publisher: Recorded Books
Release Date : 2024-12-16
Retail Banking Secrets How To Win Customers written by Ahmed Musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-16 with Business & Economics categories.
Winning customers in retail banking is about more than just offering competitive interest rates or low fees—it's about creating a seamless, personalized experience that meets the evolving needs of today’s consumers. First and foremost, banks must focus on customer-centric service. This involves not only offering a wide range of products tailored to different customer segments but also ensuring ease of access, convenience, and transparency. Digital banking services, including user-friendly mobile apps and online platforms, are key to attracting tech-savvy customers who prioritize efficiency and flexibility. A bank’s ability to quickly resolve issues, offer clear communication, and provide value-added services can turn a one-time customer into a loyal advocate.
Building Brands In Asia
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Author : Tim Andrews
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-18
Building Brands In Asia written by Tim Andrews and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Business & Economics categories.
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.