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Creating And Delivering Your Value Proposition

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Creating And Delivering Your Value Proposition

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Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03

Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Value Proposition Design

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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-28

Value Proposition Design written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Creating And Delivering Your Value Proposition

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Author : Cindy Barnes
language : en
Publisher:
Release Date : 2009

Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

Business Model Generation

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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-01

Business Model Generation written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Rainmaking Conversations

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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25

Rainmaking Conversations written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

Consulting Success

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Author : Michael Zipursky
language : en
Publisher: Consulting Success
Release Date : 2018-10-16

Consulting Success written by Michael Zipursky and has been published by Consulting Success this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with categories.

How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more

Delivering Profitable Value

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Author : Michael J. Lanning
language : en
Publisher:
Release Date : 1998

Delivering Profitable Value written by Michael J. Lanning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business planning categories.

Most business enterprises entering the twenty-first century are searching for breakthroughs in achieving--and sustaining--profitable growth. But in this quest, many companies find themselves focusing on only half of the equation, relentlessly improving their own products and processes, or attempting to please customers at any cost--without a strategy for linking the organization's capabilities and goals with the real needs of its customers. In "Delivering Profitable Value," Michael Lanning draws from over twenty-five years' experience and groundbreaking thinking to offer a fundamentally new approach to strategy and performance, showing how any business can transform itself into a value delivery system that consistently and profitably delivers superior experiences to customers.After clearly describing the philosophy of and framework for delivering profitable value, the book presents a comprehensive and practical methodology for its application, illustrated through the successes and failures of such companies as Hewlett-Packard, Glaxo-Wellcome, Southwest Airlines, Chevron, Sony Microsoft, Kodak, Weyerhaeuser, and Proctor & Gamble. Adopting the "DPV" approach will result in subtle, but profound, changes in the way managers define their businesses, establish success criteria, explore new markets, study and interact with customers, analyze competition, deploy resources, and develop processes and functions.Managers who employ the principles and tools outlined in "Delivering Profitable Value" will help their organizations: Stop making and selling products and services and start delivering deeply understood and carefully chosen customer experiencesAbandon the internally driven and customer-compelled mindsets and adopt the paradigm of superior value deliveryAvoid the temptation to focus on the most immediate and easily attracted customers and commit to delivering superior value to the most profitable customersGive up on confusing, unactionable market segmentation and learn to identify the best strategic options in the relevant marketsCease listening to customers and master the process of becoming the customerAt its core, "Delivering Profitable Value" is about the creative relationship between an organization and its customers. Michael Lanning's landmark book provides a tested method for establishing and nurturing those relationships, and capturing the profitable growth that results.

Strategic Marketing Management

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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009

Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

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Author :
language : en
Publisher: Smocot Ionut Mihai
Release Date :

written by and has been published by Smocot Ionut Mihai this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Ai Frameworks Enabled By Blockchain

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Author : Vikram Dhillon
language : en
Publisher: Springer Nature
Release Date : 2025-07-17

Ai Frameworks Enabled By Blockchain written by Vikram Dhillon and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-17 with Computers categories.

Blockchain technology offers a powerful foundation for building trust, privacy and verifiability into AI frameworks. This book will focus on how a blockchain can enable AI frameworks and applications to scale in a responsible fashion, reshaping the future of numerous industries from financial markets to healthcare and education. You’ll see that in the next wave of AI products, blockchain can provide a “Trust Layer,” a fundamental feature previously only implemented for parties within a blockchain network. The provable consensus algorithms and oracles previously implemented in blockchains can be extended to autonomous agents that are integrated with large language models (LLMs) and future applications. Finally, you’ll learn that safety is a major concern for practical applications of AI and blockchain can help mitigate threats due to the decentralized nature. As such, there will be significant discourse on how blockchain can provide enhanced security against prompt injections, LLM-hijacking for dangerous information and privacy. These ideas were studied rigorously when large financial institutions were releasing their own blockchains and distributed ledger protocols with a heavy focus privacy. AI is undergoing a Cambrian explosion this year with foundational models emerging for all major domains of study, however, most such models lack the capacity to externally validate for the “correctness” of a fact, or reply made by the LLM. Similarly, there are no definitive methods to distinguish between meaningful insights and hallucination. These challenges remain at the forefront of AI research, and AI Frameworks Enabled by Blockchain aims to translate technical literature into actionable and practical tips for the AI domain. What You Will Learn !-- [if !supportLists]--· !--[endif]--Bring a layer of accuracy to generative AI where a non-generative component behaves as guardrails !-- [if !supportLists]--· !--[endif]--Protect users from harmful biases as well as hallucinations. !-- [if !supportLists]--· !--[endif]--See how blockchain plays a role in aligning AI with human interests. !-- [if !supportLists]--· !--[endif]--Review use-cases and real-world applications from parties that have invested a significant amount in building technology stacks utilizing both. Who This Book Is For Enterprise users and policy makers in the field of Professional and Applied Computing

Creating And Delivering Your Value Proposition

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