Creating Customer Connections
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Creating Customer Connections
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Author : Jack Burke
language : en
Publisher: Silver Lake Publishing
Release Date : 1997
Creating Customer Connections written by Jack Burke and has been published by Silver Lake Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.
Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.
Connected Strategy
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Author : Nicolaj Siggelkow
language : en
Publisher: Harvard Business Press
Release Date : 2019-04-30
Connected Strategy written by Nicolaj Siggelkow and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Building Customer Brand Relationships
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Author : Don E. Schultz
language : en
Publisher: M.E. Sharpe
Release Date : 2009-02-23
Building Customer Brand Relationships written by Don E. Schultz and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-23 with Business & Economics categories.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs--audiences, brands, delivery, and content--but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Customer Relationship Management Building Strong Customer Connections
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Author : Eli Jr
language : en
Publisher: Eli Jr
Release Date : 2023-12-18
Customer Relationship Management Building Strong Customer Connections written by Eli Jr and has been published by Eli Jr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-18 with Business & Economics categories.
In the compelling book "Customer Relationship Management: Building Strong Customer Connections," author Eli Jr takes a bold dive into the intricate world of Customer Relationship Management (CRM). CRM has become essential for modern businesses. This book serves as an enlightening introduction. It explores strategic objectives, processes, types of CRM, and the "8 Building Blocks" and "4 C's" of successful CRM. Eli Jr outlines how CRM attracts, retains, and satisfies customers. He provides actionable steps to implement effective strategies. The types of CRM are discussed, from operational to analytical to collaborative. Readers understand which fits their needs best. Additionally, the importance of analyzing customer profitability and ROI for CRM strategies is examined. Customer expectations and satisfaction are emphasized, driving exceptional experiences and unwavering loyalty. Readers discover the significance of customer-centric approaches and cultivating strong, profitable relationships through effective acquisition, retention, and loyalty strategies. Customer value and lifetime value are explored to maximize profits. Valuable insights cover customer experience management and web-based support for enhanced interactions. Practical tips plan and implement digital CRM strategies for competitive advantage. Essential IT tools, challenges, and overcoming them are focused on to succeed where others failed. Metrics measure CRM success and data leveraging improves customer insights transforming businesses. Segmentation variables personalize CRM strategies effectively. Competitive analysis and positioning stand out from competitors. The importance of effectively designing and managing customer touchpoints for seamless experiences driving loyalty is emphasized. B2B customer relationships are explored, focusing on unique dynamics. Data collection, integration, quality management ensure data management and analysis are prioritized. Powerful customer data analysis techniques and tools drive actionable insights transforming businesses. Eli Jr provides a comprehensive CRM roadmap. This book equips readers with the knowledge and tools to build lasting, profitable customer relationships changing their business forever.
Building Lasting Bonds The Customer Connection Guide
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Author : Jessica Robbins
language : en
Publisher: Nicholas Horne
Release Date :
Building Lasting Bonds The Customer Connection Guide written by Jessica Robbins and has been published by Nicholas Horne this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In Building Lasting Bonds: The Customer Connection Guide, discover effective methods to establish and nurture lasting relationships with customers. Tap into invaluable advice and strategies that will help you develop authentic connections, grow customer loyalty, and drive long-term success in the ever-changing business landscape. This guidebook provides practical insight and proven techniques to effectively engage, understand, and cater to your customers' needs, ensuring their continued satisfaction and unwavering support. Elevate your customer interactions, forge unbreakable bonds, and revolutionize your business relationships with the invaluable knowledge presented in this comprehensive guide.
Customer Connections
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Author : Robert Edwin Wayland
language : en
Publisher: Harvard Business Press
Release Date : 1997
Customer Connections written by Robert Edwin Wayland and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
Igniting Customer Connections
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Author : Andrew Frawley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-27
Igniting Customer Connections written by Andrew Frawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-27 with Business & Economics categories.
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Customer Connections A Guide To Effective Crm
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Author : Amol Kindre
language : en
Publisher: Amol kindre
Release Date : 2023-12-20
Customer Connections A Guide To Effective Crm written by Amol Kindre and has been published by Amol kindre this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-20 with Self-Help categories.
"Discover the power of meaningful connections with 'Customer Connections: A Guide to Effective CRM.' This short and simple ebook is your roadmap to building lasting relationships with your customers. From understanding the basics of Customer Relationship Management (CRM) to navigating common challenges and exploring future trends, this guide empowers businesses of all sizes. Learn the essentials of effective communication, data management, and loyalty-building strategies. Whether you're a seasoned entrepreneur or just starting, this ebook provides practical insights to enhance your customer connections and elevate your business success."
Internet Based Customer Value Management
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Author : Tymoteusz Doligalski
language : en
Publisher: Springer
Release Date : 2014-10-16
Internet Based Customer Value Management written by Tymoteusz Doligalski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Crm Software Building Customer Relationships
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Author : James Fulton
language : en
Publisher: Fulton Publishing Agency
Release Date :
Crm Software Building Customer Relationships written by James Fulton and has been published by Fulton Publishing Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
CRM Software: Building Customer Relationships is a comprehensive guide that explores the fundamentals and advanced features of Customer Relationship Management software. The book outlines the importance of effective customer relationships in today's competitive market and provides insights on how businesses can leverage CRM tools to streamline their interactions, enhance customer satisfaction, and drive sales growth. Through practical examples and case studies, the author illustrates best practices for implementing CRM systems, maximizing data utilization, and fostering long-term loyalty among customers. Readers will gain a clear understanding of how to integrate technology with customer service strategies to build meaningful connections that contribute to sustainable business success.