Creating Digital Content

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Creating Digital Content
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Author : John Rice
language : en
Publisher: McGraw-Hill Professional Publishing
Release Date : 2002
Creating Digital Content written by John Rice and has been published by McGraw-Hill Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
In the coming years, more and more stations will throw the switch on the DTV transmitters; cable programmers will begin to increasingly offer wide-screen and HDTV signals via satellite; cable systems will begin-however grudingly-to deliver digital television programming to homes; and non-broadcast applications from Digital Cinema to corporate presentations will explore ways these technologies can impact their businesses. This is a unique time in television and video production. Much of the process of creating images for the screen will be similar, if not identical, to the processes of the past and many of the processes will be radically different. The purpose of Creating Digital Content is to be a resource for the various production aspects of DTV, and, at the same time, will allow a discussion of differing techniques, ideas, and approaches to DTV production.
Digital Content Creation
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Author : Rae Earnshaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Digital Content Creation written by Rae Earnshaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
The very word "digital" has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors such as radio, television, photography and telecommunications, has reinvented these industries, and provided a unique opportunity to refresh them with new start-up companies, equipment, personnel, training and working practices - all of which are vital to modern national and international economies. The last century was a period in which new media stimulated new job opportunities, and in many cases created totally new sectors: video competed with film, CDs transformed LPs, and computer graphics threatened traditional graphic design sectors. Today, even the need for a physical medium is in question. The virtual digital domain allows the capture, processing, transmission, storage, retrieval and display of text, images, audio and animation without familiar materials such as paper, celluloid, magnetic tape and plastic. But moving from these media to the digital domain intro duces all sorts of problems, such as the conversion of analog archives, multimedia databases, content-based retrieval and the design of new content that exploits the benefits offered by digital systems. It is this issue of digital content creation that we address in this book. Authors from around the world were invited to comment on different aspects of digital content creation, and their contributions form the 23 chapters of this volume.
Confident Digital Content
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Author : Adam Waters
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-01-03
Confident Digital Content written by Adam Waters and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-03 with Computers categories.
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits. Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
Digital Content Creation In Schools
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Author : Karen S. Ivers
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-12-17
Digital Content Creation In Schools written by Karen S. Ivers and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Language Arts & Disciplines categories.
Discover how digital content creation supports 21st-century learning, providing new insights into organizing, synthesizing, and evaluating information. This practical guide will make it easy for you to engage your students through this powerful communications medium. Digital content creation supports the Common Core State Standards (CCSS) and 21st-century learning skills by helping students use their knowledge to analyze, create, solve problems, communicate, collaborate, and innovate. This update of the popular Multimedia Projects in Education, Fourth Edition emphasizes digital content creation and the use of the CCSS as benchmarks to help you create cutting-edge classroom instruction. The book begins by presenting research on student learning through multimedia and digital content creation. This introduction is followed by outlines of each stage of the practical, easy-to-use Decide, Design, Develop, and Evaluate (DDD-E) model, which is designed specifically for classroom use. Content also includes discussion of multiple intelligences, constructivist learning, and cooperative grouping; blackline masters to guide you and your students through the DDD-E process; and assessment and management strategies. In addition, you'll find sample activities using an array of development tools, information on mobile and web apps, and numerous other resources to support digital projects in your classroom. The book, which is most applicable to students in grades 4 through 12, will also serve as an ideal resource for media specialists who work with teachers and students.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Content Marketing
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Author : Agata Krowinska
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-23
Digital Content Marketing written by Agata Krowinska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-23 with Business & Economics categories.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Creating Learning Organizations Through Digital Transformation
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Author : Mamede, Henrique S.
language : en
Publisher: IGI Global
Release Date : 2024-01-04
Creating Learning Organizations Through Digital Transformation written by Mamede, Henrique S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-04 with Business & Economics categories.
Organizations find themselves at a pivotal crossroads in an era propelled by the sweeping tide of digital transformation, where the wake of the COVID-19 pandemic has reshaped the global landscape. Within these novel contexts, the imperative to cultivate Learning Organizations (LOs) has emerged as a beacon of adaptability and progress. Creating Learning Organizations Through Digital Transformation weaves the fabric of LOs within the digital tapestry, where minds perpetually expand, and learning begets learning. This journey hinges on the synergy of knowledge and digital prowess, as LOs harness data and digital content with finesse. From immersive learning to artificial intelligence, these technological frontiers reshape learning, spurring change. Unveiling the core concepts, implementations, and global impacts of LOs, this book is a compass for academics, researchers, and practitioners. It deciphers people capacities, digital contents, learning technologies, and evaluation, nurturing the symbiotic relationship between learning and transformation.
Content Marketing
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Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2012
Content Marketing written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
The Johns Hopkins Guide To Digital Media
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Author : Marie-Laure Ryan
language : en
Publisher: JHU Press
Release Date : 2014-04-15
The Johns Hopkins Guide To Digital Media written by Marie-Laure Ryan and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Literary Criticism categories.
The first systematic, comprehensive reference covering the ideas, genres, and concepts behind digital media. The study of what is collectively labeled “New Media”—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.
Producing New And Digital Media
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Author : James Cohen
language : en
Publisher: CRC Press
Release Date : 2015-08-20
Producing New And Digital Media written by James Cohen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Language Arts & Disciplines categories.
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.