Creating Ikea
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Creating Ikea
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Author : Lene Andersen
language : en
Publisher:
Release Date : 1999
Creating Ikea written by Lene Andersen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Ikea
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Author : Ikea (Firm)
language : en
Publisher:
Release Date : 2018
Ikea written by Ikea (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Furniture categories.
Design By Ikea
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Author : Sara Kristoffersson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-10-23
Design By Ikea written by Sara Kristoffersson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Design categories.
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as “Design for everyone” and “Democratic design”, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
The Truth About Ikea
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Author : Johan Stenebo
language : en
Publisher: Gibson Square Books
Release Date : 2012-08-23
The Truth About Ikea written by Johan Stenebo and has been published by Gibson Square Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-23 with Furniture industry and trade categories.
Synonymous with affordability, sustainability & minimalist design, IKEA's products are a staple feature of households all over the globe. This title reveals how the flatpack giant falls short of its green ideals, & the nepotism & murky financial dealings behind Sweden's iconic flat-pack export.
Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Blue Ocean Strategy How Ikea Created A New Market
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Author : Henning Wenzel
language : en
Publisher: GRIN Verlag
Release Date : 2016-02-18
Blue Ocean Strategy How Ikea Created A New Market written by Henning Wenzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-18 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, language: English, abstract: This assignment describes the Blue Ocean Strategy as an innovation concept within the corporate strategic management on the example of IKEA. This is to be done by analysing the framework and the tools of the Blue Ocean Strategy by considering both basic principles and practical implementation. The Blue Ocean Strategy aspires to turn strategic management on its head by putting “value innovation” in front of “competitive advantage” as the basically goal to create consumer demand and exploit untapped markets. When IKEA entered the market in the late 1950s they focused on the important factors that buyer value and make them to co-producers by implementing unique do-it-yourself mentality. Therefor IKEA combined differentiation with a cost leadership and created a blue ocean helping the founder Ingvar Kamprad to become one of the wealthiest people in the world. As the current business world continues moving towards a faster, more global environment in which there are more and more competitors trying to grab a piece of the pie, the need to develop blue oceans has never been greater.
Ikeahackers Net
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Author : Jules Yap
language : en
Publisher: Random House
Release Date : 2017-08-10
Ikeahackers Net written by Jules Yap and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.
THINK OUTSIDE THE FLAT-PACK BOX: The ingenious team at IkeaHackers show you how to transform affordable IKEA products into creative new furniture and more... Step 1. Buy it at IKEA. Step 2. Open the box. Step 3. Throw away the instructions. Step 4. Have fun building your exciting new hack! By thinking outside the flat-pack box, author Jules Yap and the contributors to her wildly popular website IkeaHackers have come up with clever ways to repurpose IKEA's great products into even more useful and stylish furnishings for your home. Packed with ideas for every room, IKEA Hacks shows you how to mix-and-match, cut-and-paste, and saw-and-screw IKEA items in ways they never imagined. The inventive projects include a cat condo created using LACK tables, a children's playhouse constructed from KURA bed and TROFAST toy storage, and a Murphy bed made from PAX wardrobe, BALLSTAD doors and LUROY bed base. Each project comes complete with step-by-step instructions as well as full-colour illustrations and photos.
Creating The Organization Of The Future
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Author : Bernard Jaworski
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-07-05
Creating The Organization Of The Future written by Bernard Jaworski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-05 with Business & Economics categories.
Eastern philosophy and Western management ideals offer powerful wisdom on how to build and grow businesses.This can have lasting impact on employees, customers, financial performance, and society.This book enables leaders and decision-makers to successfully navigate their organizations through the stormy seas of the present,into the future.
Creating Powerful Brands In Consumer Service And Industrial Markets
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2003
Creating Powerful Brands In Consumer Service And Industrial Markets written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Ikea Making A Success Of Being Stuck In The Middle
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Author : Aqsa Siddiqui
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-15
Ikea Making A Success Of Being Stuck In The Middle written by Aqsa Siddiqui and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with Business & Economics categories.
Scientific Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, , course: Strategic Management, language: English, abstract: Each organization in the world follows some strategies to carry out its business activities in an appropriate manner. Strategies are the game plans stating that how to achieve an organization’s goals. Strategies, if outlined in an optimal manner can take full advantage of a company’s competitive advantage, where competitive advantage refers to a company’s ability to stand out from its competitors in the business, i.e. a business’ distinctive point, which is not easily imitate able by the firms in competition. Competitive advantage of a firm can come from its core competencies, a business’ capability to do a thing in a different manner from others, organizational resources, firm’s plus points like an organization holds something very unique which others in that industry don’t have. It’s not a real issue that a company is having competitive advantage over the other firms, but the main thing is to ‘sustain’ that competitive edge over a long period of time. Because all business firms have resources, capabilities and core competencies, if these are utilized effectively, competitive advantage is gained but the crucial fact is the sustainability of that edge over a long time. For that purpose a business has to adopt such a business strategy which will lead to a sustainable competitive advantage, because a business strategy directs a business in dealing with its competition within the business or industry, in which it serves, i.e. it simply defines a competitive strategy. [...]