Creating Powerful Radio
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Creating Powerful Radio
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Author : Valerie Geller
language : en
Publisher: Taylor & Francis
Release Date : 2007
Creating Powerful Radio written by Valerie Geller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio.-
Creating Powerful Radio
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Author : Valerie Geller
language : en
Publisher: Taylor & Francis
Release Date : 2009-10-15
Creating Powerful Radio written by Valerie Geller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-15 with Language Arts & Disciplines categories.
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Beyond Powerful Radio
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Author : Valerie Geller
language : en
Publisher: Taylor & Francis
Release Date : 2011
Beyond Powerful Radio written by Valerie Geller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Biography & Autobiography categories.
The contents of this book cover tools, storytelling and voice, news, working across multi-platforms, marketing content, making money, understanding the audience, and Internet broadcasting.
Beyond Powerful Radio
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Author : Valerie Geller
language : en
Publisher: Taylor & Francis
Release Date : 2012-07-26
Beyond Powerful Radio written by Valerie Geller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Language Arts & Disciplines categories.
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Beyond Powerful Radio
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Author : Valerie Geller
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-29
Beyond Powerful Radio written by Valerie Geller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-29 with Language Arts & Disciplines categories.
A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on: Podcasting: what you need to know to create, market, and produce on-demand audio. Social media: a guide to best use and social media safety. Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. Artificial Intelligence: how to harness AI in audio and visual media according to experts. Synergy across all platforms: tips and techniques to work effectively across all media formats. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.
Essential Radio Skills
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Author : Peter Stewart
language : en
Publisher: A&C Black
Release Date : 2010-06-25
Essential Radio Skills written by Peter Stewart and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Performing Arts categories.
"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.
Cutting Edge Radio
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Author : Jim Aitchison
language : en
Publisher:
Release Date : 2003
Cutting Edge Radio written by Jim Aitchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
The Radio Station
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Author : John Allen Hendricks
language : en
Publisher: Taylor & Francis
Release Date : 2018-05-01
The Radio Station written by John Allen Hendricks and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Language Arts & Disciplines categories.
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Programming For Tv Radio The Internet
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Author : Lynne Gross
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Programming For Tv Radio The Internet written by Lynne Gross and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Performing Arts categories.
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Hello Everybody
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Author : Anthony Rudel
language : en
Publisher: HMH
Release Date : 2008-04-01
Hello Everybody written by Anthony Rudel and has been published by HMH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Performing Arts categories.
“A lively overview” of this pre-internet mass-communication tool and “the entrepreneurs and evangelists, hucksters and opportunists” who flocked to it (Publishers Weekly). Long before the Internet, another young technology was transforming the way we connect with the world. At the dawn of the twentieth century, radio grew from an obscure hobby into a mass medium with the power to reach millions of people. When amateur enthusiasts began sending fuzzy signals from their garages and rooftops, radio broadcasting was born. Sensing the medium’s potential, snake-oil salesmen and preachers took to the air, innovating styles of mass communication and entertainment while making bedlam of the airwaves. Into this wild new frontier stepped a young secretary of commerce, Herbert Hoover, whose passion for organization transformed radio into an even more powerful political, cultural and economic force. When a charismatic bandleader named Rudy Vallée created the first on-air variety show and America elected Franklin Delano Roosevelt, who communicated with the public through his famous fireside chats, radio had arrived. With extensive knowledge, humor, and an eye for outsized characters forgotten by history, Anthony Rudel tells the story of the boisterous years when radio took its place in the nation’s living room. “Entertaining and informative.” —The Denver Post “Rudel, with extensive professional radio experience, revels in the enterprising personalities who set up shop on this technological frontier. . . .[And] vividly re-creates the anything-goes atmosphere of the ether’s early days.” —Booklist