Creating The Corporate Soul
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Building Corporate Soul
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Author : Ralf Specht
language : en
Publisher: Greenleaf Book Group
Release Date : 2022-02-22
Building Corporate Soul written by Ralf Specht and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Business & Economics categories.
To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.
Liberating The Corporate Soul
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Author : Richard Barrett
language : en
Publisher: Routledge
Release Date : 2013-09-13
Liberating The Corporate Soul written by Richard Barrett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.
Creating The Corporate Soul
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Author : Roland Marchand
language : en
Publisher:
Release Date : 1998
Creating The Corporate Soul written by Roland Marchand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.
The Soul Of The Corporation
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Author : Hamid Bouchikhi
language : en
Publisher: Pearson Prentice Hall
Release Date : 2008
The Soul Of The Corporation written by Hamid Bouchikhi and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.
Soulful Corporations
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Author : Shashank Shah
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-02
Soulful Corporations written by Shashank Shah and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-02 with Business & Economics categories.
In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximising shareholder wealth to optimising stakeholder welfare is being echoed in various quarters. This book makes a distinct contribution by looking at Corporate Social Responsibility (CSR) from a values-based perspective with a focus on providinga balance between corporate success and social well-being. The book emphasizes that corporations need to redefine their purposes to co-create long-term, sustainable and win–win solutions for multiple stakeholders through mutually-fulfilling and value-adding collaborative efforts. Through the ideal of ‘A Soulful Corporation’, the book proposes a new story where corporations, as associations of individuals, can identify their ‘collective spirits’ in terms of environmentally-aware, socially-inclusive and financially-rewarding missions. Some of the unique features of the book include: · A detailed study of the evolution of CSR from the ancient to contemporary times · Insights gained through empirical research and personal interviews with over 100 industry captains, CEOs, MDs and heads of the CSR function across companies and industries · Case studies on CSR practices and processes in leading Indian companies including the Tata Group, TVS Motor, HUL, Wipro, L&T, Bharat Petroleum, HDFC Bank, Birla Group, Reliance Industries and others. · Cases on unique social welfare projects in the areas of education, healthcare and drinking water supply · A ‘Society and Local Community Welfare Framework’and a ‘12-point Agenda for Affirmative Action’ that propose policy recommendations and provide corporations with a roadmap for their CSR journey in the light of the mandatory CSR spending introduced by the Government of India. The book has relevance to multiple stakeholders: students, academics, CSR researchers, policy-makers, industry captains, business managers and entrepreneurs.
Awakening Corporate Soul
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Author : Eric Klein
language : en
Publisher: [Lion's Bay, B.C.] : Fairwinds Press
Release Date : 1998
Awakening Corporate Soul written by Eric Klein and has been published by [Lion's Bay, B.C.] : Fairwinds Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This compelling book brings the ancient wisdom of eastern and western philosophies together with personal business expertise to create the handbook on improving corporate culture and personal fulfillment at work.
Soul Trader
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Author : Rasheed Ogunlaru
language : en
Publisher:
Release Date : 2012
Soul Trader written by Rasheed Ogunlaru and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with BUSINESS & ECONOMICS categories.
A practical guide that helps logical-minded business owners ensure that they find life balance, get to be creative, and understand the human aspects of winning and keeping customers. Aimed at both new and established business owners.
Redefining The Corporate Soul
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Author : Kurt Gassner
language : en
Publisher:
Release Date : 2022-10-22
Redefining The Corporate Soul written by Kurt Gassner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-22 with Business & Economics categories.
Discover How To Build A Corporate Soul And Create A Successful Business! Do you want to build a business with a human-centric performance culture that makes an impact? Are you looking for guidance on how to spot problematic areas in your business and fix them? Introducing ''Redefining The Corporate Soul'' By Kurt Gassner! Just like with human interactions, your company's soul is expressed through a feeling that stays with customers after engaging with your product, service, or team. To truly create a unique long-term company that impacts lives and improves local economies, you need a corporate soul! Without it, you may have a company, but it's nothing special. Soul is what will separate you from the mediocre. It's what will make you stand out! With this outstanding book, Kurt Gassner aims to make soulless companies a thing of the past! Filled with valuable information and strategies for sustained innovation, this compelling guide is everything you need to transform the performance and value of your company! You will learn how to tap into your subconsciousness, define your company's values and communicate them, how to discover the unique selling proposition of your brand, and so much more! Top 5 Reasons Why Entrepreneurs Love This Comprehensive Corporate Book: ✔️ Understand What Is A Company's Core Value ✔️ Learn How To Measure Your Organizational Cultures & Values ✔️ Find Out What Companies Should Do To Engage Their Employees ✔️ Explore The True Value Of Purpose In Business & How To Get It Into Your Business ✔️ Discover The Things That Create An Ideal Work Environment And That's Not All! Within the pages of this ground-breaking psychological book, you will find examples of corporations that failed to innovate as well as companies with killer core values! Click "Add To Cart" NOW & Learn How To Build A Strong And Sustainable Business!
Inside Ibm
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Author : James W. Cortada
language : en
Publisher: Columbia University Press
Release Date : 2023-10-31
Inside Ibm written by James W. Cortada and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Business & Economics categories.
IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of IBM’s corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectives of employees, executives, and customers around the world. Through a series of case studies, Inside IBM explores the practices that built and reinforced organizational culture, including training of managers, employee benefits, company rituals, and the role of humor. It also considers the importance of material culture, such as coffee mugs and lapel pins. Cortada argues that IBM’s corporate culture aligned with its business imperatives for most of its history, allowing it to operate with a variety of stakeholders in mind and not simply prioritize stockholders. He identifies key lessons that managers can learn from IBM’s experience and apply in their own organizations today. This engaging and deeply researched book holds many insights for business historians, executives and managers concerned with stakeholder relations, professionals interested in corporate culture, and IBMers.
Constructing Image Identity And Place
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Author : Alison K. Hoagland
language : en
Publisher: Univ. of Tennessee Press
Release Date : 2003
Constructing Image Identity And Place written by Alison K. Hoagland and has been published by Univ. of Tennessee Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Architecture categories.
Although vernacular architecture scholarship has expanded beyond its core fascination with common buildings and places, its attention remains fixed on the social function of building. Consistent with this expansion of interests, Constructing Image, Identity, and Place includes essays on a wide variety of American building types and landscapes drawn from a broad geographic and chronological spectrum. Subjects range from examinations of the houses, hotels and churches of America's colonial and Republican elite to analyses of the humble cottages of Southern sharecroppers and mill workers, Mississippi juke joints, and the ephemeral rustic arbors and bowers erected by Civil War soldiers. Other contributors examine or reexamine the form of early synagogues in Georgia, colonial construction technologies in the Chesapeake, the appropriation and use of storefront windows by San Francisco suffragists, and the evolution of the modern factory tour. Other decidedly twentieth-century topics include the impact of the automobile on American building forms and landscapes, including parkways, drive-in movie theaters, and shopping malls. Drawn from the Vernacular Architecture Forum conferences of 1998 and 1999, these seventeen essays represent the broad range of topics and methodologies current in the field today. The volume will introduce newcomers to the breadth and depth of vernacular architecture while also bringing established scholars up to date on the field's continued growth and maturation. The Editors: Alison K. Hoagland is associate professor of history and historic preservation at Michigan Technological University. Kenneth A. Breisch is director of Programs in Historic Preservation at the University of Southern California. He is author of Henry Hobson Richardson and the Small Public Library in America. The Contributors: Shannon Bell, Robert W. Blythe, Timothy Davis, Stephanie Dyer, Willie Graham, Kathleen LaFrank, William Littmann, Carl Lounsbury, Al Luckenbach, Sherri M. Marsh, Maurie McInnis, Steven H. Moffson, Jason D. Moser, Jennifer Nardone, Martin C. Perdue, Mark Reinberger, Andrew K. Sandoval-Strausz, Jessica Sewell, Donna Ware, and Camille Wells.