Creating The Nazi Marketplace
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Creating The Nazi Marketplace
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Author : S. Jonathan Wiesen
language : en
Publisher: Cambridge University Press
Release Date : 2010-11-22
Creating The Nazi Marketplace written by S. Jonathan Wiesen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with History categories.
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Consumer Culture And The Making Of Modern Jewish Identity
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Author : Gideon Reuveni
language : en
Publisher: Cambridge University Press
Release Date : 2017-08-07
Consumer Culture And The Making Of Modern Jewish Identity written by Gideon Reuveni and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Business & Economics categories.
This book investigates the intersection between consumption, identity and Jewish history in Europe.
Private Life And Privacy In Nazi Germany
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Author : Elizabeth Harvey
language : en
Publisher: Cambridge University Press
Release Date : 2019-07-18
Private Life And Privacy In Nazi Germany written by Elizabeth Harvey and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-18 with History categories.
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
Marketing The Third Reich
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Author : Nicholas O'Shaughnessy
language : en
Publisher: Routledge
Release Date : 2017-09-13
Marketing The Third Reich written by Nicholas O'Shaughnessy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Business & Economics categories.
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Hitler And Nazi Germany
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Author : Jackson J. Spielvogel
language : en
Publisher: Routledge
Release Date : 2020-05-05
Hitler And Nazi Germany written by Jackson J. Spielvogel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with History categories.
Hitler and Nazi Germany: A History is a brief but comprehensive survey of the Third Reich based on current research findings that provides a balanced approach to the study of Hitler’s role in the history of the Third Reich. The book considers the economic, social, and political forces that made possible the rise and development of Nazism; the institutional, cultural, and social life of the Third Reich; World War II; and the Holocaust. World War II and the Holocaust are presented as logical outcomes of the ideology of Hitler and the Nazi movement. This new edition contains more information on the Kaiserreich (Imperial Germany), as well as Nazi complicity in the Reichstag Fire and increased discussion of consent and dissent during the Nazi attempt to create the ideal Volksgemeinschaft (people’s community). It takes a greater focus on the experiences of ordinary bystanders, perpetrators, and victims throughout the text, includes more discussion of race and space, and the final chapter has been completely revised. Fully updated, the book ensures that students gain a complete and thorough picture of the period and issues. Supported by maps, images, and thoroughly updated bibliographies that offer further reading suggestions for students to take their study further, the book offers the perfect overview of Hitler and the Third Reich.
Creating Mexican Consumer Culture In The Age Of Porfirio D Az
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Author : Steven B. Bunker
language : en
Publisher: UNM Press
Release Date : 2012-12-15
Creating Mexican Consumer Culture In The Age Of Porfirio D Az written by Steven B. Bunker and has been published by UNM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-15 with History categories.
In Gabriel García Márquez’s novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that “incredible things are happening in this world.” The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker’s study shows how goods and consumption embodied modernity in the time of Porfirio Díaz, how they provided proof to Mexicans that “incredible things are happening in this world.” In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colorful walking tour of daily life in Porfirian Mexico City. Emphasizing the widespread participation in this consumer culture, Bunker’s work overturns conventional wisdom that only the middle and upper classes participated in this culture.
Nazi Volksgemeinschaft Technology
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Author : John C. Guse
language : en
Publisher: Springer Nature
Release Date : 2023-10-26
Nazi Volksgemeinschaft Technology written by John C. Guse and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with History categories.
This book traces how Gottfried Feder and Fritz Todt made technology essential to the Nazi ‘world view’. They groomed engineers with a racist technical ideology that prepared them to later supervise slave labor and the Holocaust. Their concepts evolved from völkisch technocracy to an idealized harmony of man, machine and nature, and were eclipsed by Albert Speer’s total war. Partially due to willing ‘self-coordination’ from engineers, they gained political control over the engineering profession. Destined to be pillars of the Volksgemeinschaft, engineers were indoctrinated with Nazi principles of Aryan superiority at the Reich School of Technology, the Plassenburg. Nazi propaganda announced a bright future through technology, furthering a sense of normalcy in Germany, despite the ruthless exclusion of those unwanted.
Nazism As Fascism
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Author : Geoff Eley
language : en
Publisher: Routledge
Release Date : 2013-05-29
Nazism As Fascism written by Geoff Eley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-29 with History categories.
Offering a dynamic and wide-ranging examination of the key issues at the heart of the study of German Fascism, Nazism as Fascism brings together a selection of Geoff Eley’s most important writings on Nazism and the Third Reich. Featuring a wealth of revised, updated and new material, Nazism as Fascism analyses the historiography of the Third Reich and its main interpretive approaches. Themes include: Detailed reflection on the tenets and character of Nazi ideology and institutional practices Examination of the complicated processes that made Germans willing to think of themselves as Nazis Discussion of Nazism’s presence in the everyday lives of the German People Consideration of the place of women under the Third Reich In addition, this book also looks at the larger questions of the historical legacy of Fascist ideology and charts its influence and development from its origin in 1930’s Germany through to its intellectual and spatial influence on a modern society in crisis. In Nazism as Fascism Geoff Eley engages with Germany’s political past in order to evaluate the politics of the present day and to understand what happens when the basic principles of democracy and community are violated. This book is essential reading not only for students of German history, but for anyone with an interest in history and politics more generally.
A Companion To Nazi Germany
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Author : Shelley Baranowski
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-03
A Companion To Nazi Germany written by Shelley Baranowski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with History categories.
A Deep Exploration of the Rise, Reign, and Legacy of the Third Reich For its brief existence, National Socialist Germany was one of the most destructive regimes in the history of humankind. Since that time, scholarly debate about its causes has volleyed continuously between the effects of political and military decisions, pathological development, or modernity gone awry. Was terror the defining force of rule, or was popular consent critical to sustaining the movement? Were the German people sympathetic to Nazi ideology, or were they radicalized by social manipulation and powerful propaganda? Was the “Final Solution” the motivation for the Third Reich’s rise to power, or simply the outcome? A Companion to Nazi Germany addresses these crucial questions with historical insight from the Nazi Party’s emergence in the 1920s through its postwar repercussions. From the theory and context that gave rise to the movement, through its structural, cultural, economic, and social impacts, to the era’s lasting legacy, this book offers an in-depth examination of modern history’s most infamous reign. Assesses the historiography of Nazism and the prehistory of the regime Provides deep insight into labor, education, research, and home life amidst the Third Reich’s ideological imperatives Describes how the Third Reich affected business, the economy, and the culture, including sports, entertainment, and religion Delves into the social militarization in the lead-up to war, and examines the social and historical complexities that allowed genocide to take place Shows how modern-day Germany confronts and deals with its recent history Today’s political climate highlights the critical need to understand how radical nationalist movements gain an audience, then followers, then power. While historical analogy can be a faulty basis for analyzing current events, there is no doubt that examining the parallels can lead to some important questions about the present. Exploring key motivations, environments, and cause and effect, this book provides essential perspective as radical nationalist movements have once again reemerged in many parts of the world.
The Sovereign Consumer
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Author : Niklas Olsen
language : en
Publisher: Springer
Release Date : 2018-08-25
The Sovereign Consumer written by Niklas Olsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-25 with Social Science categories.
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.