Creative Work
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The Future Of Creative Work
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Author : Greg Hearn
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-09-25
The Future Of Creative Work written by Greg Hearn and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions.
The Practice
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2020-11-03
The Practice written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Business & Economics categories.
From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that: - Writer's block is a myth - Consistency is far more important than authenticity - Experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
The Psychology Of Graphic Design Pricing
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Author : Michael C Janda
language : en
Publisher: Independently Published
Release Date : 2019-02-07
The Psychology Of Graphic Design Pricing written by Michael C Janda and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-07 with categories.
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Contemporary Identities Of Creativity And Creative Work
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Author : Stephanie Taylor
language : en
Publisher: Routledge
Release Date : 2016-05-13
Contemporary Identities Of Creativity And Creative Work written by Stephanie Taylor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Social Science categories.
Creative workers have been celebrated internationally for their flexibility in new labour markets centred on culture, creativity and, most recently, innovation. This book draws on research with novice and established workers in a range of specializations in order to explore the meanings, aspirations and practical difficulties associated with a creative identification. It investigates the difficulties and attractions of creative work as a personalized, affect-laden project of self-making, perpetually open and oriented to possibility, uncertain in its trajectory or rewards. Employing a cross-disciplinary methodology and analytic approach, the book investigates the new cultural meanings in play around a creative career. It shows how classic ideals of design and the creative arts, re-interpreted and promoted within contemporary art schools, validate the lived experience of precarious working in the global sectors of the creative and cultural industries, yet also contribute to its conflicts. 'Contemporary Identities of Creativity and Creative Work' presents a distinctive study and original findings which make it essential reading for social scientists, including social psychologists, with an interest in cultural and media studies, creativity, identity, work and contemporary careers.
The Maternal In Creative Work
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Author : Elena Marchevska
language : en
Publisher: Routledge
Release Date : 2019-12-11
The Maternal In Creative Work written by Elena Marchevska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-11 with Social Science categories.
The Maternal in Creative Work examines the interrelation between art, creativity and maternal experience, inviting international artists, theorists and cultural workers to discuss their approaches to the central feminist question of the relation between maternity, generation and creativity. This edited collection explores various modes and forms of art practice which look at mothers as subjects and as artists of the maternal experience, and how the creative practice is used to accept, negotiate, resist or challenge traditional conceptions of mothering. The book brings together some of the major projects of maternal art from the last two decades and opens up new ways of conceptualizing motherhood as a creative and communicative practice. Chapters include intergenerational discussion of art practices in the 20th and 21st centuries, representations of breastfeeding and infertility in creative projects, the notion of the ‘unfit mother’ and childlessness, together with the experiences of women and men that take on maternal identities through many forms of kinship and social mothering. The Maternal in Creative Work will be essential reading for interdisciplinary students and scholars in cultural studies, gender studies and art theory and will have wider appeal to audiences interested in maternity, childcare, creativity and psychoanalysis.
A Brief History Of Creative Work And Plutonomy
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Author : Mathew Varghese
language : en
Publisher: Springer Nature
Release Date : 2020-11-10
A Brief History Of Creative Work And Plutonomy written by Mathew Varghese and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-10 with Philosophy categories.
This book discusses the influence of creative work on human life, and the role it has played in shaping human civilization since antiquity. To do so, it analyzes the history of thought on creative work from three civilizations: Greek, Indian, and Chinese, as well as contemporary neurological studies on consciousness. According to the classical Greeks, humans are instinctively predisposed to use creative work to gain truth, wisdom and happiness; the Indians consider that Dharma (duty, morality, etc.) can be achieved only through work (karma); and for the Chinese, creative work is needed to attain the supreme wisdom (Dao). Modern studies on consciousness show that our brain creates a personal self-model (ego tunnel) when we learn things creatively, and developing such skills provides lifelong protection for the brain. In the 21st century, human involvement in creative work is declining as we use mechanized systems to gain more and more profit, but the wealth falls into the hands of the few superrich: the Plutonomy. As creative work is taken over by AI systems, human work is reduced to operating those machines, and this in turn leads to an exponential growth in the number of part-time workers (Precariat). The declining value of human life today is a consequence of this change in society. Further, reducing creative work means we have no way to distribute wealth, nor do we have any means to address problems like the lack of enthusiasm in the young; the health crisis due to lack of physical activity; or the environmental crisis due to the high demand for energy to run mechanized systems. This book explores these issues.
How To Do Better Creative Work
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Author : Steve Harrison
language : en
Publisher: Pearson UK
Release Date : 2010-04-08
How To Do Better Creative Work written by Steve Harrison and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Education categories.
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
Creative Doing
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Author : Herbert Lui
language : en
Publisher: Holloway, Inc.
Release Date : 2021-12-01
Creative Doing written by Herbert Lui and has been published by Holloway, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01 with Self-Help categories.
Have you ever felt frustrated, blocked, or unable to make progress on a creative pursuit? Or felt that your creative potential may not be realized in your work? This book was written to honor and support the emerging artist and creative. Driven by a desire to uncover the mystery of the creative process, writer Herbert Lui spent a decade researching and in conversation with practicing artists and creatives of all kinds. What emerged is this elegant collection of exercises, mental models, and true stories that help you develop your own creative process, from choosing material to sharing your work with the world. Creative Doing is often counterintuitive, prompting you to try one thing, and then its opposite, or pushing you to “sell out” as you experiment with creative purpose. The techniques apply to writers, painters, designers, musicians, digital creatives, producers, consultants, or anyone who wishes to develop a consistent creative habit. You might be… -- wanting to tap into your creativity to find new solutions in your full-time work -- exploring a creative hobby outside of your day job -- leaving or considering leaving a job to focus on new creative work. The 75 practical techniques in this book support you as you learn to turn your vaguest impulses into true expression.
Reimagining The Creative Industries
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Author : Miranda Campbell
language : en
Publisher: Routledge
Release Date : 2021-10-31
Reimagining The Creative Industries written by Miranda Campbell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-31 with Social Science categories.
This book documents the rise in youth creativity, entrepreneurship, and collective strategies to address systemic barriers and discrimination in the creative industries and create an expanded, more diverse, inclusive, equitable, and caring field. Although the difficulties of entering and making a living in the creative industries—a field which can often perpetuate dominant patterns of social exclusion and economic inequality—are well documented, there is still an absence of guidance on how young creatives can navigate this environment. Foregrounding an intersectional approach, Reimagining the Creative Industries responds to this gap by documenting the work of contemporary youth collectives and organizations that are responding to these systemic barriers and related challenges by creating more caring and community-oriented alternatives. Mobilizing a care ethics framework, Miranda Campbell underscores forms of care that highlight relationality, recognize structural barriers, and propose new visions for the creative industries. This book posits a future where creativity, collaboration, and community are possible through increased avenues for co-creation, teaching and learning, and community engagement. Anyone interested in thinking critically about the creative industries, youth culture, community work, and creative employment will be drawn to Campbell's incisive work.
Creative Work
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Author : Erika Andersson Cederholm
language : en
Publisher:
Release Date : 2024
Creative Work written by Erika Andersson Cederholm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Art categories.
Brings together insights from a range of relevant disciplines to explore how creative workers work. Features case studies from the European context. Will be of interest to advanced students and scholars with an interest in the creative industries.