Creatividad Marketing
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Marketing Y Creatividad
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Author : Simon Majaro
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 1994-05
Marketing Y Creatividad written by Simon Majaro and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-05 with Business & Economics categories.
Este libro constituye una guía práctica y con sentido común para el desarrollo de la creatividad y la innovación, concebida especialmente para ser aplicada, en el ejercicio de sus actividades, por los directivos de marketing.
Creatividad Marketing
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Author : Roberto Duailibi
language : es
Publisher:
Release Date : 1992-01-01
Creatividad Marketing written by Roberto Duailibi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with categories.
Creatividad En Marketing
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Author : Santiago Rodríguez
language : es
Publisher: Grupo Planeta (GBS)
Release Date : 2009-05-19
Creatividad En Marketing written by Santiago Rodríguez and has been published by Grupo Planeta (GBS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Técnicas probadas en más de 200 campañas de venta por correo, captación de fondos, ofertas de servicios financieros, editoriales, productos de consumo e industriales. Para los que ya son expertos. Para los que nunca habían pensado serlo. Este libro recibió el premio Alpha 2004 al “El mejor libro de marketing de autor español” qie cpmcede el Club de Dirigentes de Marketing de Madrid y sigue siendo un referente en este sector. Se trata de una obra muy pedagógica, motivadora y práctica, que recoge técnicas probadas en más de 300 campañas de venta por correo, captación de fondos, editoriales, productos de consumo e industriales. Su autor fue uno de los pioneros del marketing directo en España y ahora recopila su experiencia más reciente.
Procesos Y T Cnicas Creativas Publicitarias
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Author : José María Ricarte Bescós
language : es
Publisher: Univ. Autònoma de Barcelona
Release Date : 2000
Procesos Y T Cnicas Creativas Publicitarias written by José María Ricarte Bescós and has been published by Univ. Autònoma de Barcelona this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
El texto que ofrecemos es una extensión -a modo de resumen- de la docencia que se imparte en la asignatura Procesos y Técnicas Creativas Publicitarias, dentro de la Licenciatura de Publicidad y Relaciones Públicas de la Facultad de Ciencias de la Comunicación de la UAB.. Dada la compleja relación conceptual y pragmática existente entre proceso creador y estrategia publicitaria, interesa fijar con especial claridad el desarrollo doctrinal y la aplicación de ambos a la disciplina publicitaria. Para lograrlo, el texto se adapta -punto por punto- al programa de la asignatura y se desarrolla en tres partes diferenciadas y complementarias: las fuentes del proceso . de creación; las filosofías y las estrategias creativas publicitarias; y, finalmente, el análisis del concepto creativo publicitario, como expresión comunicadora de la campaña.
Motivaciones Creatividad Marketing
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Author : Serapio Iniesta García
language : es
Publisher:
Release Date : 1967
Motivaciones Creatividad Marketing written by Serapio Iniesta García and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Advertising categories.
Marketing Creativity And Experiential Design
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Author : Nelson de Matos
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-11-18
Marketing Creativity And Experiential Design written by Nelson de Matos and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-18 with Business & Economics categories.
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Motivaciones Creatividad Marketing Para Publicistas
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Author : Serapio Iniesta García
language : es
Publisher:
Release Date : 1967
Motivaciones Creatividad Marketing Para Publicistas written by Serapio Iniesta García and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Creative Marketing A New Management Philosophy
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Author : Robin Luke
language : en
Publisher: Balboa Press
Release Date : 2014-11-18
Creative Marketing A New Management Philosophy written by Robin Luke and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.
Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a companys marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry,-that in fact own the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought envelope curve path of corporate growth and profitability, that means never having to complete an industry life cycle,-perhaps the Holy Grail of Marketing.
Marketing Empresarial
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Author : Philip Kotler
language : es
Publisher: Ediciones Granica
Release Date : 2024-04-07
Marketing Empresarial written by Philip Kotler and has been published by Ediciones Granica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-07 with Business & Economics categories.
Los horizontes de la ciencia del marketing se amplían continuamente. El marketing empresarial también se está desarrollando, cada vez más entrelazado con muchos aspectos y mostrando un papel cada vez más crucial en el desempeño empresarial. Este libro, escrito por Kotler y su equipo de colaboradores, fue concebido para simplificar esas complejidades y llevarnos a la nueva frontera del marketing empresarial.
Creativity And Data Marketing
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Author : Becky Wang
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Creativity And Data Marketing written by Becky Wang and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.