Creativity And Advertising
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Production And Creativity In Advertising
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Author : Robin B. Evans
language : en
Publisher: Financial Times Management
Release Date : 1988
Production And Creativity In Advertising written by Robin B. Evans and has been published by Financial Times Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Creative Advertising
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Author : Sandra E. Moriarty
language : en
Publisher: Prentice Hall
Release Date : 1991
Creative Advertising written by Sandra E. Moriarty and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
Creative Advertising Concept And Copy
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Author : Georgia-Zozeta Miliopoulou
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-08
Creative Advertising Concept And Copy written by Georgia-Zozeta Miliopoulou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Business & Economics categories.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Creativity And Advertising
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Author : Andrew McStay
language : en
Publisher: Routledge
Release Date : 2013-06-19
Creativity And Advertising written by Andrew McStay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Social Science categories.
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Advertising
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Author : Chris Fill
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-02-18
Advertising written by Chris Fill and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-18 with Business & Economics categories.
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: AVA Publishing
Release Date : 2006-11-01
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-01 with Design categories.
The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking.
Creative Advertising
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Author : Mario Pricken
language : en
Publisher:
Release Date : 2004
Creative Advertising written by Mario Pricken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Advertising Creativity
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Author : James L. Marra
language : en
Publisher:
Release Date : 1990
Advertising Creativity written by James L. Marra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
Systematic Approach To Advertising Creativity
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Author : Stephen Baker
language : en
Publisher: McGraw-Hill Companies
Release Date : 1983
Systematic Approach To Advertising Creativity written by Stephen Baker and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.