Cross Border E Commerce Marketing And Management

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Cross Border E Commerce Marketing And Management

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Author : Hoque, Md. Rakibul
language : en
Publisher: IGI Global
Release Date : 2020-10-30

Cross Border E Commerce Marketing And Management written by Hoque, Md. Rakibul and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-30 with Business & Economics categories.

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Changing Face Of E Commerce In Asia

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Author : Abhishek Behl
language : en
Publisher: World Scientific
Release Date : 2022-03-23

Changing Face Of E Commerce In Asia written by Abhishek Behl and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-23 with Business & Economics categories.

Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

Encyclopedia Of E Commerce E Government And Mobile Commerce

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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2006-03-31

Encyclopedia Of E Commerce E Government And Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-31 with Business & Economics categories.

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Encyclopedia Of E Commerce Development Implementation And Management

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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31

Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media

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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date :

Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Predictive Analytics

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Author : Eric Siegel
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-13

Predictive Analytics written by Eric Siegel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

E Commerce Strategy

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Author : Zheng Qin
language : en
Publisher: Springer
Release Date : 2014-10-30

E Commerce Strategy written by Zheng Qin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Computers categories.

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Proceedings Of The 2024 2nd International Conference On Economic Management Financial Innovation And Public Service Emfips 2024

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Author : Peng Dou
language : en
Publisher: Springer Nature
Release Date : 2025-06-08

Proceedings Of The 2024 2nd International Conference On Economic Management Financial Innovation And Public Service Emfips 2024 written by Peng Dou and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-08 with Business & Economics categories.

This is an open access book. 2024 2th International Conference on Economic Management, Financial lnnovation and Public Service(EMFIPS 2024) will be held from December 28 to 29 in Cangzhou, China. The conference is dedicated to building an academic exchange platform for experts and scholars in the fields of economic management, financial innovation and public services. The concept of the conference is to allow scientists, scholars, engineers and students from universities and industries around the world to showcase ongoing research activities, thus promoting research relationships between universities and industries. Economic development provides a basic material foundation for public services, and public services lay a good social foundation for economic development. The conference provides an opportunity for delegates to meet face-to-face to exchange new ideas and applied experiences, to establish business or research relationships, and to find global partners for future collaborations.

Developing E Commerce Logistics In Cross Border Relation

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Author : Ding, Feng
language : en
Publisher: Universitätsverlag der TU Berlin
Release Date : 2018-05-29

Developing E Commerce Logistics In Cross Border Relation written by Ding, Feng and has been published by Universitätsverlag der TU Berlin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Business & Economics categories.

Through a structured literature review and an exploratory factor analysis, this thesis presents a conceptual framework with 6 key factors composed of 19 indicators, including government, consumer, company, product, operation and partnership, which affecting the development of e-logistics in cross-border relation. Then, a comprehensive competitive strategy is generated based on the framework, including government policy, logistics strategy selection, differentiated product, dual-channel inventory and transport. Finally, Walmart and JD.com in China market are chosen as case study, the development of their cross-border e-logistics strategy verify the rationality and applicability of the framework found in this thesis. Durch eine strukturierte Literaturrecherche und eine explorative Faktorenanalyse, stellt diese Arbeit einen konzeptionellen Framework mit 6 Schlüsselfaktoren auf, die sich 19 Indikatoren zusammensetzen, die sich auf die Entwicklung der E-Logistik in Cross-Border-Beziehungen auswirken, darunter Regierung, Verbraucher, Unternehmen, Produkt, Betrieb und Partnerschaft. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der Regierungspolitik, der Auswahl der Logistikstrategie, des differenzierten Produkts, des Dual-Channel-Bestands und des Transports. Schließlich werden Walmart und JD.com im chinesischen Markt als Fallstudie ausgewählt, die Entwicklung ihrer Cross-Border-E-Logistik-Strategie aufgezeigt und Anwendbarkeit des Frameworks demonstriert.

Proceedings Of The 3rd International Conference On Internet Finance And Digital Economy Icifde 2023

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Author : Yusheng Jiao
language : en
Publisher: Springer Nature
Release Date : 2023-11-26

Proceedings Of The 3rd International Conference On Internet Finance And Digital Economy Icifde 2023 written by Yusheng Jiao and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-26 with Business & Economics categories.

This is an open access book.With the advent of economic globalization and the information technology revolution, especially the dawn of the era of network economy marked by the Internet, human society is embarking on a transition from an industrial society to an information society, and from industrial civilization to information civilization. In recent years, domestic Internet business has become more and more prosperous. In order to adapt to the development of the new media era, many traditional industries have extended their business to the Internet field. Among them, the most prominent is the financial business. Thanks to the operation of Internet business, the efficiency of financial services has been rapidly improved. However, the rapid development of the Internet has also brought certain practical problems that must be faced. This conference has therefore been convened in the hope of engaging in an in-depth exchange with scholars in the following aspects: Acquaint yourself with the development status of Internet finance and the digital economy in various countries and deepen the elaboration of the concept of financial Internet; Summarize the characteristics of Internet finance in the world and propose solutions to the problems faced by Internet finance; Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements; Promote the institutionalization and standardization of management science through modern research. The previous conference of ICIFDE took place in Guangzhou, China (Online). ICIFDE 2023 will come back this year on August 04–06 and it will provide a valuable and face-to-face opportunity for researchers, scholars and some scientists to exchange their ideas. Distinguished by its strong organizational team, dependable reputation and prestigious sponsors across the globe, ICIFDE 2023 is an annual conference on Internet Finance and the Digital Economy for all researchers, both domestic and international. ICIFDE started in 2021, and all papers accepted in the last session of ICIFDE have been successfully published. The 3rd International Conference on Internet Finance and Digital Economy (ICIFDE 2023) will be held in Chengdu, China on August 04–06, 2023. We warmly invite you to participate in ICIFDE 2023 and look forward to seeing you in Chengdu, China.