Cross Cultural Communication Of Chinese Brands
DOWNLOAD
Download Cross Cultural Communication Of Chinese Brands PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cross Cultural Communication Of Chinese Brands book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Cross Cultural Communication Of Chinese Brands
DOWNLOAD
Author : Jingyun Zhang
language : en
Publisher: Springer Nature
Release Date :
Cross Cultural Communication Of Chinese Brands written by Jingyun Zhang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Cross Cultural Communication Of Chinese Brands
DOWNLOAD
Author : Jingyun Zhang
language : en
Publisher: Springer
Release Date : 2024-05-09
Cross Cultural Communication Of Chinese Brands written by Jingyun Zhang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-09 with Business & Economics categories.
This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by adjusting psychological distance. Based on the above theories,the authors construct the cross-cultural communication strategy model for Chinese brands, in which the following models have been proposed, such as the stages of globalization for Chinese brands, Internationalization of Chinese Enterprises (general as well as several application models).Chapter IX includes five cases studies, including Huawei, CRRC Yongji, COFCO, Yili Thailand and the " Walking Lunar New Year's Eve Dinner" project, which represent four types of brands: high-end equipment, fast moving consumer goods, high technology and cultural activities brand.This book not only provides readers with a broader understanding of brand cross-cultural communication research, but also offers practical suggestions for companies in emerging market countries , especially Chinese enterprises that are undergoing brand globalization.
Doing Business In China Negotiating Cross Cultural Communication
DOWNLOAD
Author : Hakime Isik-Vanelli
language : en
Publisher: GRIN Verlag
Release Date : 2004-07-04
Doing Business In China Negotiating Cross Cultural Communication written by Hakime Isik-Vanelli and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-04 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Bond University Australia, 40 entries in the bibliography, language: English, abstract: China is the most populous country in the world with a population of 1.25 billion and the third largest country after Russia and Canada is China. For many this is an opportunity. China is rich in culture and this guide is created to look specifically at cultural dimensions and assist companies with the cross-cultural aspects of doing business in China. As the culture varies from region to region this guide uses a holistic approach. It addresses how the Chinese culture is different from other cultures and demonstrates different situations to consider before doing business in China. This guide is an adventure divided into six major sections including cultural dimensions, communication cross culturally, negotiation cross culturally, team work in China, selection of expatriates, and business ethics for China. Recommendations are made within each section. The appendix enclosed is also very useful for further explanation of examples given within this guide. Although China is the largest market it is also is one of the greatest cultural challenges. Deeply rooted into the Chinese society is a partnership waiting to blossom. This guide is created to prepare companies for the cross-cultural aspect of the partnership. As the Chinese proverb says each journey begins with one single step.
Cultural Impact On International Branding
DOWNLOAD
Author : Zhenyi Li
language : en
Publisher:
Release Date : 2001
Cultural Impact On International Branding written by Zhenyi Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand choice categories.
Summary in Chinese.
On Aesthetic And Cultural Issues In Pragmatic Translation
DOWNLOAD
Author : Xiuwen Feng
language : en
Publisher: Routledge
Release Date : 2016-07-15
On Aesthetic And Cultural Issues In Pragmatic Translation written by Xiuwen Feng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Language Arts & Disciplines categories.
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Cultural Differences In Managing Cross Cultural Interaction Between German And Chinese Employees
DOWNLOAD
Author : Laura Schiffner
language : de
Publisher: GRIN Verlag
Release Date : 2013-01-21
Cultural Differences In Managing Cross Cultural Interaction Between German And Chinese Employees written by Laura Schiffner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-21 with Business & Economics categories.
Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Technische Universität Carolo-Wilhelmina zu Braunschweig, Veranstaltung: Topics in Intercultural Communication, Sprache: Deutsch, Abstract: The Chinese market is one of the most successful developing regions of the world. Today, it offers enormous possibilities for (German) companies to invest in this market i. a. though the delegation employees to China as well as the integration of Chinese employees in Germany. Due to the skill shortages it will become more necessary than ever to recruit high potentials, to transfer and to share knowledge about a certain business unit.Integrity and commitment are the most essential factors for a successful cooperation and teamwork within the company as well as for company`s success. Therefore it will be necessary to have a cooperative atmosphere with a mutual cultural understanding. Every employee “must use cross-cultural skills” (Adler 2002: 136). As Adler mentioned, organizations consist of work groups which form the organization structure. The quality of these teams depends on cultural heterogeneities and its productivity and performance “depends on how well the team works together and uses its resources to accomplish the task” (Adler 2002: 139). This goal can only be reached by understanding foreign cultures and using diversity. Diversity implies differences in “preferences, habits, languages and cultures” (Guirdham 2005: 305). Multinational working groups und cultural diversity can be the key for a much higher effectiveness and success than homogenous teams. To develop an understanding for this purpose, Hofstede`s dimensions will be considered and analyzed, esp. against the background of Doing Business. Although, Hofstede`s concept of culture will be the basis for this work but moreover, the works of Adler, Guirdham, Beamer/Varner and Hall/Hall will play an additional role in this paper. This work will focus on multinational companies only, since the importance of intercultural business and cultural diversity is very high in contrast to domestic, multidomestic or multinational companies (cf. Adler 2002: 134). The following work shows the different cultural concepts in China and Germany and its relevance for a successful business, good collaboration and teamwork. Hofstede`s dimensions will be explained and applied in different contexts, by way of using different examples of employee participation, work-related behavioral patterns and conflict solving in organizations of different cultures. The examples refer to settings in organizations in Germany and China.
Business Cultural Differences Between China And Germany
DOWNLOAD
Author : Tom Praxenthaler
language : en
Publisher: GRIN Verlag
Release Date : 2018-04-20
Business Cultural Differences Between China And Germany written by Tom Praxenthaler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-20 with Language Arts & Disciplines categories.
Seminar paper from the year 2018 in the subject Communications - Intercultural Communication, grade: 1,7, Fresenius University of Applied Sciences Munich, language: English, abstract: China is one of the biggest markets worldwide and thus the objective of many expanding German companies. In order to enter a new market, socio-cultural conditions always have to be taken into consideration. Chinese particularities in the context of communication, relationships or Guanxi and social reputation were observed in this work. Subsequently, cultural differences between China and Germany were compared according to Hofstede’s cultural dimensions Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance and Long-Term vs. Short-Term Orientation. As shown in the course of this work, there are multiple differences in every dimension between these two cultures. In order to perform business in China, German companies have to adapt to the given circumstances. Only with careful handling of the cultural differences, economic success can be achieved.
Chinese Culture In A Cross Cultural Comparison
DOWNLOAD
Author : Michael B. Hinner
language : en
Publisher: Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation
Release Date : 2014
Chinese Culture In A Cross Cultural Comparison written by Michael B. Hinner and has been published by Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business communication categories.
China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to understand the culture of that country. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
International Management In China
DOWNLOAD
Author : Jan Selmer
language : en
Publisher: Routledge
Release Date : 2002-09-11
International Management In China written by Jan Selmer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Social Science categories.
The greatest challenge to international business today is how to manage business operations across cultural boundaries. This is especially true in the case of China, which has attracted a massive amount of foreign investment and international trade recently. This new study examines three main themes: * the partnership of management through joint ventures * the human resource aspects of management * the management of communication, co-operation and negotiation The crucial issue of trustworthiness, the different managerial practices in China and the West, the importance of being well prepared and understanding Chinese negotiations are the major contemporary issues identified and discussed in this book.
Cross Cultural Design For It Products And Services
DOWNLOAD
Author : Pei-Luen Rau
language : en
Publisher: CRC Press
Release Date : 2012-12-04
Cross Cultural Design For It Products And Services written by Pei-Luen Rau and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with Computers categories.
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t