Crowd Surfing

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Crowd Surfing

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Author : Martin Thomas
language : en
Publisher: A&C Black
Release Date : 2009-01-01

Crowd Surfing written by Martin Thomas and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

Sports Why People Love Them

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Author : Tim Madigan
language : en
Publisher: University Press of America
Release Date : 2009-05-16

Sports Why People Love Them written by Tim Madigan and has been published by University Press of America this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-16 with Sports & Recreation categories.

Why do billions of people around the world love sports? The popular media is increasingly dedicated to the heated rivalries of sports teams, academic institutions are held in its thrall, sports metaphors are commonplace in our language, and most individuals participate in athletics or follow a team sport in some variation. This entertaining and informative book attempts to find out why—by examining sports in all its facets. The authors provide an overview of the history of sports, with a constant focus upon the social conditions through which sport arises and by which it continues to thrive.

Business Law

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Author : Daniel V. Davidson
language : en
Publisher: Aspen Publishing
Release Date : 2023-01-31

Business Law written by Daniel V. Davidson and has been published by Aspen Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Law categories.

Readable and practical introduction to business law designed for today’s student. The Fourth Edition of Business Law Principles and Cases in the Legal Environment continues to offer a readable, rigorous, and practical introduction to business law in a format that enhances learning and understanding. With a thorough explanation of the legal and regulatory issues affecting businesses, Davidson, Forsythe, and Holland utilize outlines, exhibits, questions, and problems to engage students and enhance learning. Classic and contemporary cases in each chapter highlight key aspects of the law using the judges’ language. The Secret Sentinel case, an integrated, continuous business scenario threaded throughout the text, provides a hypothetical business environment in which students learn to apply the law and integrate legal concepts with other business topics. The purchase of this ebook edition does not entitle you to receive access to the Connected eBook with Study Center on CasebookConnect. You will need to purchase courseware to get access to the full experience including: lifetime access to the online ebook with highlight, annotation, and search capabilities,practice questions; an outline tool, newsfeed and other helpful resources. Connected eBooks provide what you need most to be successful in your Business Law classes. New to the Fourth Edition: Updated throughout, including cutting-edge state and federal cases Carefully edited and streamlined presentation make the book even more teachable and accessible Updated “You Be the Judge” boxes, with materials taken directly from current events Careful attention given to the new AACSB standards of Global Mindset and Diversity and Inclusion Professors and students will benefit from: Complete topical coverage in a clear and accessible presentation A continuous hypothetical business model that connects theory and practice Each chapter includes a Classic Case and a Contemporary Case, offering opportunities to learn case analysis. Instructors can utilize these chapter cases for demonstrating the concepts of the chapter, opening up dialogue for student interactions. Rich pedagogy that includes learning objectives, discussion questions, case problems incorporating writing assignments. Discussion Questions can be utilized for online and face-to-face group discussions. Case Problems and Writing Assignments give instructors a starting point for in-class, hands-on group activities, in which students can work on different cases and share their answers with the class. Legal terminology is not only defined throughout the text, but practical application and examples are given throughout the chapters to help students grasp the concepts. Visual aids and exhibits throughout the book that illustrate legal and business concepts A flexible organization that adapts to a wide range of teaching objectives and courses The digital Connected Coursebook format gives business law students robust search and highlighting tools, interactive practice questions, and more, that are all integrated into an easy-to-use, streamlined learning experience.

Special Events Medical Services

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Author : American Academy of Orthopaedic Surgeons (AAOS),
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2010-08-30

Special Events Medical Services written by American Academy of Orthopaedic Surgeons (AAOS), and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-30 with Medical categories.

From staffing to set-up, Special Events Medical Services (SEMS) prepares EMS personnel to properly plan for and manage medical response at any type of special event in their community. This concise, highly interactive continuing education course consists of the SEMS textbook and online course. Since no two special events are alike; SEMS covers the basic principles to apply when planning for and working at any type of special event, including: • Preplanning • First aid station planning and set-up • Communications • Safety concerns • Mass-casualty considerations Chapters on specific types of events include weather and outdoor events, stadium and mega-events, equestrian events and rodeos, and extreme and combat sports events. The SEMS online course walks students through the process of creating an emergency medical response plan and implementing it during a special event. An access code for the SEMS online course is printed on the inside front cover of this textbook. Upon successful completion of the course, students will receive a Course Completion Certificate from the American Academy of Orthopaedic Surgeons. Providing standby services for special events requires specialized knowledge and skills beyond initial EMS training. With special events medical services training, new and seasoned EMS personnel alike can ensure a timely and appropriate medical response regardless of the special event size or type.

The New Partridge Dictionary Of Slang And Unconventional English

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Author : Tom Dalzell
language : en
Publisher: Routledge
Release Date : 2015-06-26

The New Partridge Dictionary Of Slang And Unconventional English written by Tom Dalzell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-26 with Foreign Language Study categories.

Booklist Top of the List Reference Source The heir and successor to Eric Partridge's brilliant magnum opus, The Dictionary of Slang and Unconventional English, this two-volume New Partridge Dictionary of Slang and Unconventional English is the definitive record of post WWII slang. Containing over 60,000 entries, this new edition of the authoritative work on slang details the slang and unconventional English of the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense, and lively scholarship that characterized Partridge's own work. Unique, exciting and, at times, hilariously shocking, key features include: unprecedented coverage of World English, with equal prominence given to American and British English slang, and entries included from Australia, New Zealand, Canada, India, South Africa, Ireland, and the Caribbean emphasis on post-World War II slang and unconventional English published sources given for each entry, often including an early or significant example of the term’s use in print. hundreds of thousands of citations from popular literature, newspapers, magazines, movies, and songs illustrating usage of the headwords dating information for each headword in the tradition of Partridge, commentary on the term’s origins and meaning New to this edition: A new preface noting slang trends of the last five years Over 1,000 new entries from the US, UK and Australia New terms from the language of social networking Many entries now revised to include new dating, new citations from written sources and new glosses The New Partridge Dictionary of Slang and Unconventional English is a spectacular resource infused with humour and learning – it’s rude, it’s delightful, and it’s a prize for anyone with a love of language.

We Are What We Sell

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Author : Danielle Sarver Coombs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-01-15

We Are What We Sell written by Danielle Sarver Coombs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Social Science categories.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Empire Of Dirt

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Author : Wendy Fonarow
language : en
Publisher: Wesleyan University Press
Release Date : 2013-09-01

Empire Of Dirt written by Wendy Fonarow and has been published by Wesleyan University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-01 with Music categories.

Britain is widely considered the cradle of independent music culture. Bands like Radiohead and Belle and Sebastian, which epitomize indie music's sounds and attitudes, have spawned worldwide fanbases. This in-depth study of the British independent music scene explores how the behavior of fans, artists, and music industry professionals produce a community with a specific aesthetic based on moral values. Author Wendy Fonarow, a scholar with years of experience in the various sectors of the indie music scene, examines the indie music “gig” as a ritual in which all participants are actively involved. This ritual allows participants to play with cultural norms regarding appropriate behavior, especially in the domains of sex and creativity. Her investigation uncovers the motivations of audience members when they first enter the community and how their positions change over time so that the gig functions for most members as a rite of passage. Empire of Dirt sheds new light on music, gender roles, emotion, subjectivity, embodiment, and authenticity.

Generation X And The Rise Of The Entertainment Subject

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Author : Robert Samuels
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-04-20

Generation X And The Rise Of The Entertainment Subject written by Robert Samuels and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Social Science categories.

This book posits that Generation X is the first to be defined by its relationship with entertainment. This relationship, the author argues, is reciprocal: for the first time, entertainment is created with adolescent consumers in mind who in turn develop a new mode of subjectivity that is informed by the popular culture they consume.

Event Audiences And Expectations

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Author : Jo Mackellar
language : en
Publisher: Routledge
Release Date : 2013-08-29

Event Audiences And Expectations written by Jo Mackellar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Travel categories.

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

Crowd Surfing With God

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Author : Adrienne Novy
language : en
Publisher:
Release Date : 2018-08-21

Crowd Surfing With God written by Adrienne Novy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with categories.

Crowd Surfing With God is a coming of age journey through poems: a story of self-acceptance that discusses growing up with a rare genetic disorder & mental illness, family & being in a multifaith household, pop culture, & the acts of playing & listening to music bringing you closer to yourself & to healing. "Crowd Surfing With God is a book of consistent breaking and re-fixing. I love most how the book pulls at the edges of all of Adrienne Novy's many parts, stepping outside the binaries of love, loss, identity, genre, and all manner of things holy. There is sharp language, and palpable imagery, yes. But what works best about the book is how it grabs a reader by each arm, dragging them into many new directions, where something new and impossibly bright is waiting to be discovered." --Hanif Abdurraqib, author of The Crown Ain't Worth Much and They Can't Kill Us Until They Kill Us "All of us cry and yet still the next day arrives, whether we like it or not, but it presents itself with an invitation to move forward in life. Strength lives within vulnerability. This book is a prime example of just that. It's inspiring to anyone who has felt like a bit of a misfit, a black sheep, or a burden. It's a gift to be able to share our stories and rise above, so I hope that it is well received and keeps on inspiring others to live through our pain. Those who get to read this can find relation and comfort in the most sincere manner and are lucky to have stumbled upon such an eye opening book. Thank you, Adrienne." --Caitin Stickels, model, actress, and singer featured in Allure, Cosmopolitan, Daily Mail, V Magazine, and more "Throughout this book, Adrienne asks the reader to not only reveal their softness, but revel in it. This book is a dance party, a late night confession, and a victory anthem to belt in the car. It invites us to praise the music that saved us and the people we sing along with. Holy is our survival. Fierce is our living. Let us celebrate what created us by not destroying us, and sing the chorus one more time." --Bianca Phipps, author of White River Happiness