Crowdsourcing Your Brand

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Crowdsourcing Your Brand

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Author : Barry Libert
language : en
Publisher: Pearson Education
Release Date : 2010-02-15

Crowdsourcing Your Brand written by Barry Libert and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-15 with Business & Economics categories.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included....

Crowdsourcing Your Brand

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Author : Barry Libert
language : en
Publisher:
Release Date : 1900

Crowdsourcing Your Brand written by Barry Libert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer i.

Crowdsourcing For Dummies

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Author : David Alan Grier
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-27

Crowdsourcing For Dummies written by David Alan Grier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-27 with Business & Economics categories.

Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Crowdsourcing

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Author : Jeff Howe
language : en
Publisher: Crown Currency
Release Date : 2008-08-26

Crowdsourcing written by Jeff Howe and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-26 with Business & Economics categories.

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.” —From Crowdsourcing First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable. Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages. The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems—a cure for cancer, for instance—may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved. The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

We Are Smarter Than Me

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Author : Barry Libert
language : en
Publisher: Pearson Education
Release Date : 2009-10-16

We Are Smarter Than Me written by Barry Libert and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-16 with Business & Economics categories.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Use crowdsourcing to create marketable new products and content--and blow away your traditional competitors! When communities help manufacture companies’ products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product and deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors. Here are more examples of crowdsourcing at work....

Crowdsourcing Can Be Your Business Momentum Builder

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Author : Barry Libert
language : en
Publisher: Pearson Education
Release Date : 2010-02-01

Crowdsourcing Can Be Your Business Momentum Builder written by Barry Libert and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with Business & Economics categories.

This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell’s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. You’re in Second Life, the online virtual universe....

Crowd Sourcing

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Author : IntroBooks
language : en
Publisher: Can Akdeniz
Release Date : 2019-01-11

Crowd Sourcing written by IntroBooks and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with categories.

Crowd Sourcing is online platform provided to you which lets the world know about your thought process. The online outsourcing platform which helps the big business brands and IT firms to publicise their products or answers the queries of the public. The term crowd ‘Outsourcing’ was coined in 2005 which later turned into Crowd Sourcing. It is that activity in which multiple participants can participate freely. There are various businessmen or start up owners who are in search for answers to their queries. Crowdsourcing makes it a lot easier for organizations to attain goods and services. The crowd or the public can freely participate in crowdsourcing and almost all the times they are benefitted with monetary gains and prizes. Crowdsourcing is not limited to an individual it can be an interlinking element between various organizations, institutes or group of individuals. It can be a promotional activity for small businesses which are unknown to many. Crowdsourcing is an act of finding solutions to almost all the problems. Even the small firms can participate and be benefitted with the outcomes. Millions of people participate to showcase their talents in various sectors. This is the unique platform which forms real foundation of intelligence.

Crowdsourcing

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Author : Jean-Fabrice Lebraty
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-03

Crowdsourcing written by Jean-Fabrice Lebraty and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Computers categories.

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed. Chapter 4 examines in detail various forms that crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and Chapter 6 offers some insight into the future of crowdsourcing. Contents 1. A Turbulent and Paradoxical Environment. 2. Crowdsourcing: A New Form of Externalization. 3. Crowdsourcing and Value Creation. 4. Forms of Crowdsourcing. 5. The Dangers of Crowdsourcing. 6. The Future of Crowdsourcing. About the Authors Jean-Fabrice Lebraty is Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. He specializes in the management of information and communication systems and his research notably concerns decision-making and the links between crowd and information technology. Katia Lobre-Lebraty is Associate Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. She specializes in management control and strategic management and her research concerns both the modes of governance of organizations and Open Data

Mindsharing

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Author : Lior Zoref
language : en
Publisher: Penguin
Release Date : 2015-04-28

Mindsharing written by Lior Zoref and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with Business & Economics categories.

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

Crowdsourcing

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Author : Jeff Howe
language : en
Publisher: Random House
Release Date : 2008

Crowdsourcing written by Jeff Howe and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Contracting out categories.

Business.