Csr In Sport
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Routledge Handbook Of Sport And Corporate Social Responsibility
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Author : Juan Luis Paramio Salcines
language : en
Publisher: Routledge
Release Date : 2013-07-18
Routledge Handbook Of Sport And Corporate Social Responsibility written by Juan Luis Paramio Salcines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum. The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.
Corporate Social Responsibility And Reporting In Sports Organizations
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Author : Massimo Valeri
language : en
Publisher: Springer
Release Date : 2018-07-31
Corporate Social Responsibility And Reporting In Sports Organizations written by Massimo Valeri and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-31 with Business & Economics categories.
This book explores the key issues of corporate social responsibility (CSR) and reporting as applied to sports organizations, with particular attention to the Italian environment. It is divided into two parts, the first of which examines the general principles and reporting tools of CSR; these represent the reference point for all types of organization, including sports organizations. The coverage encompasses the evolution of CSR and the latest standards issued by authoritative international public and private institutions. The aim is to provide readers with a sound basis for understanding fully the application of these principles and reporting tools within the world of sport. The second part is devoted to a detailed analysis of the CSR strategies and social reporting initiatives adopted by sports organizations. Although the focus is primarily on Italian sports organizations, due attention is also paid to world benchmarks. In particular, the analysis examines the CSR strategies and reporting initiatives developed by international and Italian sports federations and by two international professional football clubs. The book will be of wide interest to academics, students, and practitioners.
Corporate Social Responsibility And Reporting In Sports Organizations
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Author : Massimo Valeri
language : en
Publisher:
Release Date : 2019
Corporate Social Responsibility And Reporting In Sports Organizations written by Massimo Valeri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with BUSINESS & ECONOMICS categories.
This book explores the key issues of corporate social responsibility (CSR) and reporting as applied to sports organizations, with particular attention to the Italian environment. It is divided into two parts, the first of which examines the general principles and reporting tools of CSR; these represent the reference point for all types of organization, including sports organizations. The coverage encompasses the evolution of CSR and the latest standards issued by authoritative international public and private institutions. The aim is to provide readers with a sound basis for understanding fully the application of these principles and reporting tools within the world of sport. The second part is devoted to a detailed analysis of the CSR strategies and social reporting initiatives adopted by sports organizations. Although the focus is primarily on Italian sports organizations, due attention is also paid to world benchmarks. In particular, the analysis examines the CSR strategies and reporting initiatives developed by international and Italian sports federations and by two international professional football clubs. The book will be of wide interest to academics, students, and practitioners.
Csr In Sport
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Author :
language : en
Publisher:
Release Date : 2012
Csr In Sport written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Soccer teams categories.
Sports Team Branding Through Corporate Social Responsibility In North America
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Author : Marcus Grosche
language : en
Publisher: GRIN Verlag
Release Date : 2013-07-23
Sports Team Branding Through Corporate Social Responsibility In North America written by Marcus Grosche and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-23 with Sports & Recreation categories.
Bachelor Thesis from the year 2011 in the subject Sport - Sport Economics, Sport Management, grade: 1,7, University of Applied Sciences Braunschweig / Wolfenbüttel; Salzgitter (Sportmanagement), language: English, abstract: Corporate Social Responsibility is gaining importance as a marketing and communication tool for professional sports organizations nowadays. In societies packed with different possibilities and alternatives to professional sports, organizations get involved more socially and community-based, aiming to enlarge their fan base and to build a favourable reputation. By coining vitally important bonds and creating valuable content by raising awareness for social needs, sports teams enhance awareness and ingrain themselves into a city or region. It is not unusual that professional sports organizations nowadays follow the device: 'doing what is expected by the society'. Indeed, societies expect proximity and demand that professional sports franchises 'pay back' the society for being a loyal supporter through donations, creating awareness for charitable causes or player appearances. The example of the Toronto Marlies Hockey Club demonstrates that not only large or global business enterprises have a broad CSR scheme in place, but also sports franchises deal with socially responsible acting in different areas. Representing an unique example due to the ownership situation and geographical placement of the franchise the Marlies accomplish all five areas CSR is served in today, although only the area 'community activities' is served by the Marlies organization semi-independently. As property of the MLSE, the Toronto Marlies moreover contribute mainly to the activities of the 'MLSE TeamUp Foundation' and execute the overrided MLSE CSR scheme. According the results of the SWOT-analysis, improvements regarding their social activities scheme suggest to consider females within scope of support as well as following politically addressed community activities. In addition to that, a broader employee welfare concept benefits the reputation of the Toronto Marlies within the MLSE organization as employees seeing the Marlies only as a diving board. Last but not least, using university research through their internship program provides the possibility to know current developments in marketing, branding and CSR from first hand which can be used as an advantage towards the other six professional sports organizations in Toronto.
Legacy Sustainability And Csr At Mega Sport Events
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Author : Pierre Lienhard
language : en
Publisher: Springer
Release Date : 2014-07-05
Legacy Sustainability And Csr At Mega Sport Events written by Pierre Lienhard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-05 with Political Science categories.
The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.
Sport Management And The Natural Environment
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Author : Jonathan M. Casper
language : en
Publisher: Routledge
Release Date : 2015-05-01
Sport Management And The Natural Environment written by Jonathan M. Casper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including: Facilities Finance and accounting Leadership Marketing, communication and digital media Operations Stakeholder relations Strategic planning Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Sport Education And Corporatisation
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Author : Geoffery Z. Kohe
language : en
Publisher: Routledge
Release Date : 2019-03-11
Sport Education And Corporatisation written by Geoffery Z. Kohe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Education categories.
Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development. It reveals a discomforting interplay between sector stakeholders that has been normalised via discourses of civic ‘good’, social responsibility and community welfare. The book employs stakeholder theory, corporate social responsibility ideals, and holistic constructions of space to provide a framework to understand some of the latent and explicit complexities of sport sector connectivity. Interrogating the key contexts, issues and challenges that emerge from the Sport-Education-Corporate nexus and drawing upon evidence from international, national and local sport organisations, it argues for sustained and rigorous examination of the commercialisation of educational agendas and new directions for education-based corporate social responsibility within the sport industry. This is an invaluable resource for researchers working in the areas of sport management; sport development; sociology of sport; sport policy and politics; physical education; and the wider economics, organisational politics and business ethics fields. It is also a fascinating read for students within sport business management, sports studies, sport politics and physical education programmes.
Corporate Social Responsibility Im Sport
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Author : Kai Schneeweiß
language : de
Publisher: GRIN Verlag
Release Date : 2020-01-31
Corporate Social Responsibility Im Sport written by Kai Schneeweiß and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Sports & Recreation categories.
Studienarbeit aus dem Jahr 2012 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Hochschule für angewandtes Management GmbH (Sportmanagement), Sprache: Deutsch, Abstract: In dieser Arbeit soll der Begriff der CSR erläutert und definiert werden. Anschließend wird detaillierter auf die Voraussetzungen und Bedingungen eingegangen, die den Einsatz der CSR so bedeutsam werden lassen. Im nächsten Kapitel wird dann dargestellt, welche Ziele und Motive durch die CSR verfolgt werden können, gleichzeitig soll aber auch auf eventuelle Nachteile hingewiesen werden. Im abschließenden Teil der Arbeit wird auf den Bereich des Amateursports eingegangen, in welchem die CSR besondere Potenziale bietet, die bislang jedoch kaum genutzt werden. Durch die zunehmende Professionalisierung im Sport, die in den letzten Jahrzehnten immer ausdrücklicher zu verzeichnen war, steigt für Fußballvereine und -unternehmen vermehrt die Bedeutung zahlreicher Faktoren, die es zu berücksichtigen und zu erfüllen gilt, um sich in diesem mitterweile hochprofessionalisierten Umfeld nachhaltig behaupten zu können. Einer dieser Faktoren ist, als ureigenstes Streben eines professionalisierten Vereins, Finanzmittel zu akquirieren, was im harten Wettkampf um Sponsoren und TV-Einnahmen zunehmend tiefgreifender Strategien bedarf. Ein weiterer Faktor ist die steigende soziale Verantwortung, die auch Profisportvereinen zugeschrieben wird und längst über die sportliche Ausbildung von Kindern und Jugendlichen hinausgeht. Eines der Managementinstrumente, das Sportvereine dazu befähigen soll, die Erfüllung dieser beiden Faktoren kombiniert zu bewerkstelligen, ist die Corporate Social Responsibility (CSR). Dieses Managementinstrument konnte sich in zahlreichen Wirtschaftsunternehmen bereits bewähren und erfährt nun seit einigen Jahren den schrittweisen Transfer in den Bereich des Sports, wobei dies in Europa primär beim Fußball der Fall ist.
Statistical Modelling And Sports Business Analytics
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2020-05-11
Statistical Modelling And Sports Business Analytics written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with Business & Economics categories.
This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies. This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.