Cultural Metaphors

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Cultural Metaphors

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Author : Martin J. Gannon
language : en
Publisher: SAGE
Release Date : 2001

Cultural Metaphors written by Martin J. Gannon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

Metaphor In Culture

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Author : Zoltán Kövecses
language : en
Publisher: Cambridge University Press
Release Date : 2006-12-04

Metaphor In Culture written by Zoltán Kövecses and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-04 with Psychology categories.

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

Understanding Global Cultures Metaphorical Journeys Through 31 Nations Clusters Of Nations Continents And Diversity

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Author : Martin J. Gannon
language : en
Publisher: SAGE
Release Date : 2013

Understanding Global Cultures Metaphorical Journeys Through 31 Nations Clusters Of Nations Continents And Diversity written by Martin J. Gannon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

Metaphor In Culture

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Author : Zoltán Kövecses
language : en
Publisher: Cambridge University Press
Release Date : 2005-02-07

Metaphor In Culture written by Zoltán Kövecses and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-07 with Psychology categories.

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

Metaphor In Use

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Author : Fiona MacArthur
language : en
Publisher: John Benjamins Publishing
Release Date : 2012

Metaphor In Use written by Fiona MacArthur and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Cross Cultural Explorations

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Author : Susan B. Goldstein
language : en
Publisher: Routledge
Release Date : 2015-10-14

Cross Cultural Explorations written by Susan B. Goldstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Psychology categories.

This activities workbook is designed to facilitate students' understanding and application of major concepts and principles in the study of culture and psychology. The 90 activities in this workbook feature a wide range of engaging case studies, self-administered scales, mini-experiments, and library research projects, addressing topics such as culture, race/ethnicity, gender, age, sexual orientation, disability, and social class. Background material is included for any concepts not commonly addressed in introductory texts. In addition, the workbook is supported by a substantial Instructor's Manual that includes discussion questions, video recommendations, variations by course level, and suggestions for expanded writing assignments.

Understanding Global Cultures

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Author : Martin J. Gannon
language : en
Publisher: SAGE
Release Date : 2004

Understanding Global Cultures written by Martin J. Gannon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important.

Innovations In International And Cross Cultural Management

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Author : P. Christopher Earley
language : en
Publisher: SAGE
Release Date : 2000-06-13

Innovations In International And Cross Cultural Management written by P. Christopher Earley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-13 with Business & Economics categories.

Presenting cross-cultural research on a wide range of organizational topics, this book ranges from the individual to the macro level. Among the issues examined are: organizational trust in international settings, HRM issues in international joint ventures, developing strategic advantage across borders, and social partnerships for sustainable growth.

Cultural Linguistics And Re Conceptualized Tradition

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Author : Judit Baranyiné Kóczy
language : en
Publisher: Springer Nature
Release Date : 2024-12-16

Cultural Linguistics And Re Conceptualized Tradition written by Judit Baranyiné Kóczy and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-16 with Social Science categories.

This book offers a cutting-edge compilation of studies on (re)conceptualized traditions in a wide variety of discourses such as the language of emotion, folklore, religion and morality, the natural environment, idioms and proverbs. It also raises complex theoretical and methodological questions regarding the cultural-cognitive linguistic approach to metaphors and figurative language, embodiment, diachronic and corpus linguistics, and pragmatics. The languages under scrutiny range from well-documented to minority varieties, and even to endangered languages and dialects. Building from the assertion that cultural conceptualizations are rendered as manifestations of the interplay between language, culture, and the collective cognition of communities as handed down from generation to generation, this edited book discovers and rebuilds traditional cultural cognition. Employing analytical tools provided by the cultural-cognitive linguistic framework, the authors investigate how the field is being revitalized and renegotiated in present-day cultural contexts, and how it contributes to shaping our contemporary understanding of the world. It is useful for academics and students interested in cultural and cognitive linguistics, ethnosemantics, sociolinguistics, pragmatics, applied linguistics, linguistic anthropology, and religious studies. Chapter 7 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Culture Transnational Education And Thinking

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Author : Niranjan Casinader
language : en
Publisher: Routledge
Release Date : 2014-04-24

Culture Transnational Education And Thinking written by Niranjan Casinader and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Education categories.

The notion of thinking skills as a key component of a 21st century school education is now firmly entrenched in educational policy and curriculum frameworks in many parts of the world. However, there has been relatively little questioning of the manner in which educational globalisation has facilitated this diffusion of thinking skills, curriculum and pedagogy in a cultural context. This book will help to redress such an imbalance in its critical assessment of the cross-cultural validity of transplanting thinking skills programs from one educational system to another on an international scale. Culture, Transnational Education and Thinking provides an international comparative study of the intersection of three educational concepts: culture, education and thinking. Drawing on case studies from Malaysia, South Africa and Australia/USA for the purposes of comparative analysis, the book employs the context of an international school program in the teaching of thinking skills, Future Problem Solving Program International. The book explores the associations between Future Problem Solving educators, their cultural background, and their approaches to thinking, evaluating the relevance of transferring thinking skills programs derived in one cultural framework into another. The book also discusses the wider implications of these cross-cultural comparisons to curriculum and pedagogy within schools and higher education, with a particular emphasis on the teaching of multicultural school-based classes and cross-cultural understandings in teacher education and professional development. This book will be of relevance to academics and higher education students who have an interest in the fields of cross-cultural and intercultural understanding, comparative studies in education, and theories and practices of cognition, as well as the development of tertiary and secondary curricula and associated pedagogies that specifically acknowledge the cultural diversities of both teacher and learner.