Current Trends In Eye Tracking Research
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Current Trends In Eye Tracking Research
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Author : Mike Horsley
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-11
Current Trends In Eye Tracking Research written by Mike Horsley and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-11 with Education categories.
Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.
Eye Tracking
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Author : Kenneth Holmqvist
language : en
Publisher: OUP Oxford
Release Date : 2011-09-22
Eye Tracking written by Kenneth Holmqvist and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Psychology categories.
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Gaze Interaction And Applications Of Eye Tracking Advances In Assistive Technologies
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Author : Majaranta, Päivi
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Gaze Interaction And Applications Of Eye Tracking Advances In Assistive Technologies written by Majaranta, Päivi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Computers categories.
Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.
Eye Tracking For Visual Marketing
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Author : Michel Wedel
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Eye Tracking For Visual Marketing written by Michel Wedel and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Eye Tracking
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Author : Kenneth Holmqvist
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-11-22
Eye Tracking written by Kenneth Holmqvist and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with categories.
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others all have a vested interest in eye tracking for different reasons. However, despite the scientific advancements and technological innovations resulting from recording eye movements, the growth of eye tracking also presents a variety of challenges-in particular how to design an eye-tracking experiment and analyse the data to fit your needs. This volume is a much needed comprehensive handbook of eye-tracking methodology. In its second edition, it describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of the book revolves around practicality-how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye-movement data are calculated using Areas Of Interest (AOIs), heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate representations of eye movements such as transition matrices. Part III gives a comprehensive outline of the most common paradigms used with eye-trackers, and the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. With it, the time and effort to design your experiments can be much reduced. For anyone in the sciences considering conducting research involving eye tracking, this book is an essential reference.
Eye Tracking And Visualization
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Author : Michael Burch
language : en
Publisher: Springer
Release Date : 2017-01-20
Eye Tracking And Visualization written by Michael Burch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Mathematics categories.
This book discusses research, methods, and recent developments in the interdisciplinary field that spans research in visualization, eye tracking, human-computer interaction, and psychology. It presents extended versions of papers from the First Workshop on Eye Tracking and Visualization (ETVIS), which was organized as a workshop of the IEEE VIS Conference 2015. Topics include visualization and visual analytics of eye-tracking data, metrics and cognitive models, eye-tracking experiments in the context of visualization interfaces, and eye tracking in 3D and immersive environments. The extended ETVIS papers are complemented by a chapter offering an overview of visualization approaches for analyzing eye-tracking data and a chapter that discusses electrooculography (EOG) as an alternative of acquiring information about eye movements. Covering scientific visualization, information visualization, and visual analytics, this book is a valuable resource for eye-tracking researchers within the visualization community.
Eye Tracking
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Author : Samuel Stuart
language : en
Publisher: Springer Nature
Release Date : 2022-06-20
Eye Tracking written by Samuel Stuart and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-20 with Medical categories.
This volume explores the latest eye-tracking methodologies that help researchers understand the background, methods, and applications involved in these studies. The chapters in this book cover topics such as methods and models of eye-tracking in natural environments; natural gaze informatics (i.e., assisted wheelchair mobility); eye-tracking application to understand the visual control of locomotion; eye movement in neurological disorders; and eye movements in sports research and practice. In the Neuromethods series style, chapters include the kind of detail and key advice from the specialists needed to get successful results in your laboratory. Cutting-edge and practical, Eye Tracking: Background, Methods, and Applications is a valuable resource for experienced and novice researchers interested in learning more about this field and its future developments.
The Moving Tablet Of The Eye
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Author : Nicholas Wade
language : en
Publisher: Oxford University Press
Release Date : 2005-06-30
The Moving Tablet Of The Eye written by Nicholas Wade and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-30 with Medical categories.
Tracing the history of eye movement research, this work shows how great strides were made in this area before modern recording devices were available, especially in the measurement of nystagmus.
Eye Tracking Technology Applications In Educational Research
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Author : Christopher Was
language : en
Publisher: Information Science Reference
Release Date : 2016-09-16
Eye Tracking Technology Applications In Educational Research written by Christopher Was and has been published by Information Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Education categories.
"This book enriches the current pool of educational research with cutting-edge applications of eye tracking in education and seeking to advance this emergent, interdisciplinary field"--
Eye Tracking For Stem Education Research New Perspectives
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Author : Pascal Klein
language : en
Publisher: Frontiers Media SA
Release Date : 2024-04-04
Eye Tracking For Stem Education Research New Perspectives written by Pascal Klein and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Education categories.
A modern approach to improving education uses the components of experimental scientific research practices based on objective data, dissemination of results, and the use of modern technologies. STEM education research is maturing and new tools and analysis techniques become available. As one example, eye tracking, the recording of persons’ eye movements, has been growing in popularity as it enables researchers to study learning materials’ effectiveness, problem solving, and even students’ approaches during experimentation. Eye movements, as captured using eye tracking, can reveal information about a student's attention and cognition on a process level, going well beyond classical product-based assessment techniques such as questionnaires or tests.