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Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs

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Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs

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Author : Robert C. Lerner
language : en
Publisher: Multi-Media Publications Incorporated
Release Date : 2016-06-01

Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs written by Robert C. Lerner and has been published by Multi-Media Publications Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.

Customers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four of the most successful entrepreneurs of ancient Rome: Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ. Eumachia played a significant role in ancient Pompeii's woolen trade. Scaurus controlled nearly 30% of the Pompeian fish sauce market using innovative techniques to communicate the quality of his products to potential customers. Atticus' successful banking activities, spanning decades of turmoil, uniquely demonstrate the importance of establishing strong client relationships. Based upon the marketing and promotional techniques of these four ancient entrepreneurs, this book provides powerful lessons in customer acquisition that survive the passage of time and apply across today's broad spectrum of digital communication techniques."

The Entrepreneurial Thinking Of Marcus Crassus

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Author : Robert Lerner
language : en
Publisher:
Release Date : 2020-05-26

The Entrepreneurial Thinking Of Marcus Crassus written by Robert Lerner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with categories.

"Now, the Romans say that the many good qualities of Crassus were obscured by one vice, avarice..." Plutarch, Crassus 2 Marcus Licinius Crassus was a political patron and partner in power with Julius Caesar, but he is best remembered as the Roman Republic's wealthiest man and for the not unrelated manner of his death. Crassus lost his life in battle with the Parthian Empire in 53 BC, but his story did not end there. The victorious Parthians, to mock Crassus' unquenchable thirst for wealth, proceeded to desecrate his corpse by pouring molten gold down his throat. Sigmund Freud even included the tragic scene in his classic work, The Interpretation of Dreams, and has a Queen of Parthia state to Crassus' corpse, "Now hast thou what thou hast longed for." But buried deep beneath the lurid tales of Crassus' extraordinary life and gruesome death hides entrepreneurial genius. For the enigmatic Crassus time and again reveals himself as a financial wizard, who through his risk-taking and shrewd investments, reached the pinnacle of power in the Late Roman Republic. This book examines the many similarities between the wealth accumulation methods of this ancient businessman (be they good, bad or ugly) and the greatest entrepreneurs of America's Gilded Age-the men better known today as the robber barons. In the late nineteenth century, the term robber baron came into use to describe businesspersons who made great fortunes through aggressive, exploitive, and ruthless business practices as well as their ability to innovate on a grand scale. These same traits can also be clearly discerned in Marcus Crassus, who lived over 2,000 years ago. Although the author shows there is little to admire in Crassus' character, there is still much to learn from his entrepreneurial thinking. ABOUT THE AUTHOR Robert Lerner is a retired business executive whose career spanned more than 30 years in the computer technology industry and culminated as President and CEO of QualxServ, a multinational computer services company. Besides The Entrepreneurial Thinking of Marcus Crassus, Lerner has published three other works of non-fiction that interweave ancient Roman business practices with the modern workplace - Entrepreneurship and Ethics in Ancient Rome: The Management Lessons of Pliny the Younger, Career Turbulence: Ancient Lessons for Survival in the Modern Workplace and Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs. He has also authored three works of contemporary fiction, An Accidental Prophet, The Cinderella Vessel and Dog Park Diaries.

Bulletin Of The Atomic Scientists

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Author :
language : en
Publisher:
Release Date : 1970-06

Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-06 with categories.

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Popular Science

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Author :
language : en
Publisher:
Release Date : 1909-11

Popular Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1909-11 with categories.

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Bulletin Of The Atomic Scientists

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Author :
language : en
Publisher:
Release Date : 1972-10

Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-10 with categories.

Popular Mechanics

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Author :
language : en
Publisher:
Release Date : 2000-01

Popular Mechanics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01 with categories.

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs

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