Customer Centric Marketing Strategies Tools For Building Organizational Performance

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Customer Centric Marketing Strategies

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Author : Hans Ruediger Kaufmann
language : en
Publisher:
Release Date : 2013

Customer Centric Marketing Strategies written by Hans Ruediger Kaufmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Customer relations categories.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

Customer Centric Marketing Strategies Tools For Building Organizational Performance

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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2012-11-30

Customer Centric Marketing Strategies Tools For Building Organizational Performance written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Customer Relationship Management Strategies In The Digital Era

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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31

Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Strategic Labor Relations Management In Modern Organizations

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Author : Casademunt, Ana María Lucia
language : en
Publisher: IGI Global
Release Date : 2016-04-22

Strategic Labor Relations Management In Modern Organizations written by Casademunt, Ana María Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.

Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.

Business Models For Strategic Innovation

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Author : S.M. Riad Shams
language : en
Publisher: Routledge
Release Date : 2018-05-15

Business Models For Strategic Innovation written by S.M. Riad Shams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.

This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes.

Internet Mercenaries And Viral Marketing The Case Of Chinese Social Media

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Author : Wu, Mei
language : en
Publisher: IGI Global
Release Date : 2013-09-30

Internet Mercenaries And Viral Marketing The Case Of Chinese Social Media written by Wu, Mei and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Asian Business And Management Practices Trends And Global Considerations

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Author : Ura, Dasho Karma
language : en
Publisher: IGI Global
Release Date : 2014-09-30

Asian Business And Management Practices Trends And Global Considerations written by Ura, Dasho Karma and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.

As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies. Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.

Educational Strategies For The Next Generation Leaders In Hotel Management

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Author : Feng, Jiuguang
language : en
Publisher: IGI Global
Release Date : 2015-04-30

Educational Strategies For The Next Generation Leaders In Hotel Management written by Feng, Jiuguang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

E Marketing In Developed And Developing Countries Emerging Practices

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Author : El-Gohary, Hatem
language : en
Publisher: IGI Global
Release Date : 2013-04-30

E Marketing In Developed And Developing Countries Emerging Practices written by El-Gohary, Hatem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Business & Economics categories.

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Marketing In The Cyber Era Strategies And Emerging Trends

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Author : Ghorbani, Ali
language : en
Publisher: IGI Global
Release Date : 2013-12-31

Marketing In The Cyber Era Strategies And Emerging Trends written by Ghorbani, Ali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Business & Economics categories.

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.