Customer Centricity In Organized Retailing
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Customer Centricity In Organized Retailing
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Author : Manoj Kumar Dash
language : en
Publisher: Springer Nature
Release Date : 2023-06-26
Customer Centricity In Organized Retailing written by Manoj Kumar Dash and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
Customer Management Expanded Edition
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Author : Jean-Marc Sallenave
language : en
Publisher:
Release Date : 2019-10-15
Customer Management Expanded Edition written by Jean-Marc Sallenave and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with categories.
"Our mission is to delight our customers..." Retailers talk about customers all the time. So why are they so slow to fully embrace customer-centric approaches in how they run their businesses day in and day out? While easy to understand in concept, customer-centric retailing has proven elusive in application. Until now. A retailer's long-term performance is ultimately driven by customer sales, not product sales. The traditional product-centric retailer seeks to sell individual product categories to as many customers as possible. By contrast, the customer-centric retailer seeks to sell as many categories (and services) as possible to selected customers over time. The difference isn't just academic, it impacts every facet of the business and how it makes decisions. In this book, Dippold and Sallenave propose a common definition and understanding of what customer-centric retailing means, explain why current efforts usually yield less than expected, and present a pragmatic, step by step approach to customer management that really delivers on its promise. This Expanded Edition of the book explains how changes in technology are putting more decision-making power in the hands of the customer, and how this forces retailers to think and act differently. It presents the foundational principles behind customer management and lays out a business process developed by the authors for putting customer management into practice. The book presents the tools and templates used at each step of the process, with examples drawn from actual data. It is an indispensable reference guide for anyone interested in how to implement customer management in a retail organization. For a more concise overview, the book also comes in the Executive Edition. The Executive Edition is a quicker read that explains the key principles behind customer management and presents a high-level overview of the process.
Handbook On Customer Centricity
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Author : Robert W. Palmatier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook On Customer Centricity written by Robert W. Palmatier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Customer Centricity
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Author : Peter Fader
language : en
Publisher:
Release Date : 2012
Customer Centricity written by Peter Fader and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business planning categories.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Authentic Customer Centricity
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Author : Alkhatani Saad Zafer
language : en
Publisher: IAP
Release Date : 2015-06-01
Authentic Customer Centricity written by Alkhatani Saad Zafer and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with Business & Economics categories.
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-09
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-12
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Designing The Customer Centric Organization
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Author : Jay R. Galbraith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-06
Designing The Customer Centric Organization written by Jay R. Galbraith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-06 with Business & Economics categories.
Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Relationship Between Service Quality And Customer Satisfaction In Organized Retail Outlets
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Author : Ajmer Singh
language : en
Publisher:
Release Date : 2013
Relationship Between Service Quality And Customer Satisfaction In Organized Retail Outlets written by Ajmer Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
This study is designed to find out the impact of perceived service quality on overall customer satisfaction in retail outlets. In India there are more than 12 million retailers and 97% of retailers are existing in unorganized form and only 3% exists in organized form of retailing. Now perceived service quality is an important ingredient of customer satisfaction and studies have been conducted by many researchers and already shown in banking and insurance as well as in many sectors of the Indian economy. Hence we need to understand the impact of perceived service quality on customer satisfaction in retail outlets in India. In this study a sample size of 600 customers was chosen in and around Delhi City which is the capital of India and which is showing the maximum growth in terms of organized retail outlets in the region. The scale developed by Dhabolkar, Thorpe and Rentz was used. The scale was consisting of five dimensions namely Physical Aspects, Reliability, Personal Interaction, Problem Solving and Policy. From the data analysis it is found that value of adjusted R2 indicates that there were three dimensions namely Policy, Problem solving and Reliability causing a variance of 39.2% in the customer satisfaction. Hence this study is helpful in understanding the important dimensions of service quality required for customer satisfaction. In retailing perceived service quality is having a significant influence on purchasing and repurchasing decisions, positive word of mouth as well as on complaining behavior in retailing (Singh, 2012).
Understanding Retail
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Author : Suma M a
language : en
Publisher:
Release Date : 2021-01-13
Understanding Retail written by Suma M a and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-13 with categories.
Organized retail has over 4.2 million front-end retail staff and over 42 million in the unorganized sector in India. Over 70% retail front-end staff are neither trained nor aware of all retail terminologies or handling of the customer. This book gives the reader a complete understanding of retailing in the modern era and how to be a part of the retail front-end to support the retail business. Knowledge is power and this book can empower understanding of the retail sector and various formats of retailing in India.